Long vs. short copy. It’s a long held debate in the marketing world. This week we’re asking you to guess which email subject line (long vs. short) got 58.9% more opens, a 224% higher CTR, and 279% more webinar registrations. You’ll have to vote here to find out.
Please note that this email targeted a B2B audience – mostly IT and audio visual decision makers at large companies. The email itself invited opt-ins to register for a webinar about webcasting high-profile events within an organization.
We encourage you to share your insights and comments after you vote: http://whichtestwon.com/archives/7353
Thanks to everyone who entered this year’s Testing Awards! Don’t forget to sign-up for our Best Tests of 2010 Awards webinar on Feb. 25 @ 2 p.m. ET (11 a.m. PT). Registration is free.
P.S. Thanks to the *oodles* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including [meta]marketer inc., Alex Vidal, Amanda Campbell, Amy Hawthorne, Amy Lindahl, Andy Catsimanes, Antoine Loup, AWP, B2C Marketing Insider, Bob Derr, Brenda Lynch Jones, Brendan Hughs, Brian J Duggan, Brian T. Edmondson, Bruno Fridlansky, Charles Carter, Chris Khoo, Chris Rowett, Christopher Penn, CMEI, Craig Burgess, Cristene Gonzalez-Wertz, Crystal Anderson, D Bnonn Tennant, Dan Marks, Dan Scofield, Daniel Brauer, Datarati, Dave Collins, Dave Nowery, David Pavlicko, DBM Café, DiamondWebConversion, Don Brown, Doug Hudiburg, Elastic Path, Elise M. Phillips, Ellyn Ambrose, Erika Penzer Kerekes, Erno Hannink, Ernst de Hann, Fenetre SEO, Five Rupees, Gary Galvin, Hank Rosen, Heather Cereghino, Henrique Garcia, Hilary Horlock, Howard J. Sewell, Interface Guru, ion interactive, Ivo Nikolov, IxD Studio, Jaap Janssen Steenberg, Jackson Lo, Jacob Schorer, Jade Longstaff, James Gabrielsen, Jeanne Hopkins, Jeff DeBalko, Jelle Annaars, Jen Cardello, Jen Horton, Jennifer Beal, Jennifer Fontaine, Jim Voorhies, Johan Mansson, John Cecil, Jonathan Goodman, Juan Lanteri, Juliet Austin, Jun Shin, Kandi Mullen, Karen McPhillips, Kasy Allen, Kathleen Devilbiss, Kathy Sacks, Katy McFall, Kel Adkins, Kevin Hillstrom, Kim Hamilton, Kurt Weisenberger, Landing Page Tips, Lauren Krzyzynski, Leah Carson, Leighanne Stainer, Luke Fromhold, magnify360, Marcel Koot, Marco van Davenhorst, Marketing Results, Mathijs v/d Linden, Matias Candal, Matt Clark, , Matthew Stroh, MediaShark Inc., Megan Heuer, Megan Jones, Melissa Kavanagh, Michel Fortin, Moketronics, Monetate Marketing Optimization Blog, Naomi Niles, Nazil Yuzak, Newsery1, Noah Lorang, Nora Guy, Optivo, Paige Boyle, Pat Marcello, Paul Conley, Paul Rouke, Per Fossum, Pramod Jain, QBS PC Help, Rachel Griffiths, RainToday, Randy Dodd, Raymond Wong, Reedge, Richard Hearne, Rickard Hedenius, Rob Paredes, Rob Willox, Robert Estupinian, Robert Seres, Ron Weber, Ross Schmadebeck, Ruth Dobson-Torres, Sarah Naeher, Schifrin, Scott Frangos, Sean O’Donovan, Shannon Belew, Shawna Seigel, Sheila Atwood, Simon Malcom, Spectrecom Video, Stacy Taylor, Stefan van Lierop, Stephen Cobb, Steven McCann, Studio Mark Emile, Surge Labs, Susan Shaffer, Tim Ash, Tracy Weber, Vanessa Bright, Wharton Analytics, Winnie Anderson, Zift Solutions.