New A/B Test for Your Vote: Napster Tests Auto-Play Video – Interesting Results

Can a 40-second auto-play, auto-sound welcome video help a mega-subscription site like Napster increase paid subscriptions and freetrial sign-ups? To find out you’ll have to click here and vote in this week’s test.

Traffic to the splash page came from direct searches, PPC ads, and affiliates. All PPC ad offers matched the offer on the page. Another important note is that the video played every time visitors landed on the page, even if they were repeat visitors.

Please tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5309

P.S. Thanks to the *gobs* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including Adam Liversidge, Adam Zais, Alasdair Wightman, Alexis Antonelli, Alexis Rodrigo, Amadesa, Andy Hagedon, Angie Schottmuller, Annedien Hoen, Benjamin Hughes, Bethany Wall, Bob Johnson, BoscoBBosco, Brad, Bud Harms, Business Communication Headline News, Calvin Chin, Camila Caporar, Charlie Babb, datalicious, Datarati, David Burch, David Travis, dbranthaver, Deb J Jones, Deb Judy, Doppelpager, Doug Hudiburg, Douglas Howatt, Ed Borasky, Eloqua, E-merchandising.net, Emma Email Marketing, erickgoss, Experience Solutions, Fav Tweeps, Fruition.net, Gábor Hojtsy, Henrique Garcia, hermione1, HookLogic, James Montalto, James Shaw, Jan Petrovic, jeff mccraney, Jessica Mercado, Jim Williams, Jiří Sekera, John Breese, John Somerton, Jon Fletcher, Jonathan Hoo, Judson, Juliet Austin, Kathy Swanson, Ken Burgin, Kevin Woodard, Kim Millspaugh, Kostandinos, Kurtis Johnson, LandingPageTips, Larry Bruce, Laurent Barbat, Lennert Siemons, Leonie Millenaar, Lynn Goehring, maarten hazebroek, Marek Sotak, Maria Reyes McDavis, Marius van Dam, Mark Brownlow, Marketing Filter, Mary Sweeny, Matthew Paul Thomas, Melissa Stewart, Michael Griffin, Michel Fortin, Mitch Tarr, morrisshort, mthrynn, mujermaravilla, Murat Mutlu, Natalie Carmolli, Niels Langeveld, outbox design+mktg, Paul Olyslager, Philippe Morin, PrairieWeb Internet, Proimpact 7, Rebecca Le Grange, Rob Paredes, Roberta Rosenberg, robertlin, robinteractive, Ron McCann, Ross Schmadebeck, Sacha Dylan, Sandra Newton, sarah clachar, Sarah Naeher, Scottish UPA, sin, Stacy Taylor, Stefan Eyram, Steven Memel, Sue Jespersen, Tara Franz, Teresa Acosta Agency, Tessa Bailey, violinista.