Testing News Blog

New A/B Test for Your Vote: Navigation Bar Wording

If you reword an item on your navigation bar, would you get more clicks and conversions for your site’s offers?  You’ll love this test — see if you can pick which word won: http://whichtestwon.com

This is a MUST-SEE test for every marketer using webinars — because it was the word “webinar” that was tested.  I can tell you, this test has completely inspired me to run some tests myself: http://whichtestwon.com

Looking forward to your comments on this one — especially if you have any nav bar copy test stories of your own to share.

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Peter Milburn, Direct Marketing Club of New York, André Morys, Andreas Hackl, Torsten Hubert, Web Arts AG, Jay Baer, Scott McAndrew, Jill Druschke, Arnie Kuenn, Chris Book, Morgan Stewart, Chad White, Stephanie Miller, Tony Sirois, Prominent Placement, Sean Shoffstall, Shelly Bowen, Claudio Perrone, Rodrigo Sebold, Brian Finnerty, Capterra, Marc Munier, Jordan Benshea, Netkutatasok, Marcus Coghlan, Scott Bain, Pamela Jacobson, Nishan Rudrakumar, Janine Jones, Listrak, Kent Lewis, CopyClips blog, WhichMVT.com, and Dave Jung (B2Blog).

Category: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)Tags: ,

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