New A/B Test for Your Vote: Online Video Voiceovers – Brit vs American Accent?
Click to cast your vote on this week’s test — both landing pages are identical in every way except for the video voiceover artist’s accent. One is a Brit, the other an American. Which accent converted more people?
The coolest thing about this test is that the marketers tracked results BY COUNTRY. (Yeah, we have the data for you.) Even if you don’t run videos on your site or landing pages, if you market globally, this test should prove a major inspiration for you.
Looking forward to your comments, and any global testing stories you’d like to share with the rest of us
Here’s the link to this week’s test again: http://whichtestwon.com/archives/4040
P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially James Paden, MemberCon, Mary Lojkine, Treye Rice, Jon Stanesby, Chad White, MediaPost Email Insider Blog, Web Marketing Today, Poldings Web Dev., Laura Wesley, Nathaniel Stott, newsman, Hour Trend, Sarah Rink, David Travis, Brian Crumley, Dave Fisher, Shawn Hooper, Dey Alexander, Heather Macleod, USABILITYLAB LLC, Alexandru Sinov, Wouter van den Berg, Steve Kirtley, Daniel Voicu, Marc Munier, Hugh Gage, Anthony Onesto, Robert Seres, Fi, Ben Yoskovitz, Christian Small, Amy Blake, Scott Frangos, James Wanless, Jay Eskenazi, Barbara Young, Heather Foeh, Don Mennig, Marketing Technology, Doug Somerville, Landing Page Tips, Email Marketing, Dave Morse, Jen Horton, Susan Shaffer, Kye Grace, Green 17 Creative, Dan Barker, Stefanie R. Kelly, Everyday Emarketing, Tweetstock, Olexandr Prokhorenko, Daniel Neuberger, Giles Colborne, Ben Hayes, Chris Shiflett, Sandy Smith, Stefan Goodchild, Martin Smith, Lisa Rex, Jessi Arrington, Gerard Sychay, gryffyn, David Travis, Anne McMeekin, True Focus, Sarah Weise, Michaela Mora, Nathalie Allard, Cow Creative Studios, Jens Dietrich, yoomai, Staisha, AJ Kohn, Bid Management Tools Blog, B2B Marketing Zone, and Deric Loh.
Category: Homepage TestsTags: accent, video, voiceover




