New A/B Test for Your Vote: PPC Landing Page for Lead Generation

If you’re involved in lead generation online, this week’s test recently run by Hair Club to improve paid search ad campaign conversions, will definitely interest you: http://whichtestwon.com

As you’ll see, the two landing pages are fairly different. Version A features a flash video and brief copy with lots of links to more info. Version B is static with no flash and longer text instead of info links. Plus, there’s something extra not evident from our samples — Version A responders click through to a lead generation form on another page. Version B responders don’t. Instead, when they click, their lead gen form appears as an overlay on the page they’re currently on.

I think that’s a neat test idea. Don’t you? If you’ve also tested anything like this, please let me know.

P.S. Thanks to everyone who linked to us recently, especially Ken Colborn, Arlina Allen, Sarah Jones, Bruno Canato, Christian Watson, Jonas Felipe, Interaction design blog, Email Institute, IxD Studio, Ralf Rattay, Thomas Bidaux, Women are I.T. (WIT), Donna Meredith,
David Evans, TJ McCue, rnebhwani, Ran Liron, and Virtute.org.