New A/B Test for Your Vote: Sad Young Woman vs. Haggard Housewife

These two homepages are absolutely identical — except one has the photo of a sad young woman and the other of a frazzled housewife. Can you guess which version got 33% more response button clicks from organic search traffic?

Side story about this test: when our senior reporter Natalie Myers first wrote it up, her headline was “young woman vs older woman.”
Which made me mentally picture a grey-haired boomer.  Turns out the ‘older’woman in the photo is maybe in her 30s.  “She’s younger than I am,” I yelled out.  “You can’t call that ‘older!”

Well, OK technically Natalie was correct.  But I changed the headline anyway.

Take a look at the test, vote for the one you think won, and then please do post a comment about why you think the winning image won so conclusively (we have our own theories) http://whichtestwon.com/archives/4673

P.S. Thanks to WhichTestWon reader Paul Gailey for submitting this week’s test!

P.S.S. Thanks to the *oodles* of people who linked to us and helped get the word out about WhichTestWon.com this week, including  Paras Chopra, Affaholic blog, Google SEO Guide, ReImagen.com, SeoWhy, Online Marketing Blog, Search Engine Optimization blog, The SEO Help Blog, SEOBuzz, Mobil SEO, The Best SEO Blogs, Jim Ducharme, The eMail Guide, WyseLabs Internet Marketing Forum, CopyClips, Suzanne Gerety, Sandi Krakowski, John C. Rivard, The Email Guide, Chester Bullock, eROI, Anil Batra, Naomi Niles, Landing Page Tips, iMarketers, Phelan Riessen, Daniel Redman, Amadesa, Stacy Taylor, Joanna Pineda, Malinea Conseil, Diane, Paula Albocino, Capterra, Net Atlantic Inc., Kati Herranen, Tom Bishop, MoneyMachineFactory, Brian West, Datarati, Will Scully-Power, iPost.com, Nikki Bannatyne, Martigirl, How2Marketing, Martin Weinberg, Jeff Boyus, April Peay, Debbie Swider, Lars Johansson, and Kristy Short.