New A/B Test for Your Vote: Submit Button Copy Test

Can you guess which button copy got 87.5% more customers to click through to the next page in the ecommerce cart?

Everyone loves a button test! The two pages were identical except for the button text. Which won: short and sweet or a more descriptive call-to-action?

Note: For full glory, this test would have used purchases instead of clicks as the success measure. Nonetheless, we still really like this test.

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/10906



September 28, 2011 | Posted by admin | Click here to Twitter this
Category: eCommerce Tests, Page Element Tests (Buttons, Images, Overlay, etc.)