New A/B Test for Your Vote: Where To Put “Download” in an Email Subject Line
Ever wonder the best way to let opt-ins know about a download link or offer in an email? Internet marketing expert Andy Jenkins decided to test placing the word “Download” before and after the main subject line of one of his blog’s email newsletters.
The results are fascinating — but you’ll have to vote to find out which placement got higher open rates and clickthroughs.
Note: This test doesn’t only apply to download links. It could apply to any marketer wanting to let opt-ins know about special offers or contents in an email.
Don’t forget to share your insights and comments after you vote: http://whichtestwon.com/archives/9144
If you haven’t perused our Best Tests of 2010 Awards Gallery, you really should. There are 34 amazing case studies to look at: http://whichtestwon.com/live-webinar-sign-up
P.S. Thanks to all the beautiful people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including 3 Things, Aazia Dee, Abey John, Achean Limited, Adam Zais, adesigner, Alessandro Leoni, Alexis Antonelli, Alorit Marketing, Amadesa, Andrew Kordek, Andy Catsimanes, Angela Daniels, Antoine Tissier, Antoine Tony Loup, Astrid Idema, Audrey, B Glass Designs, Barbara C. Lemaire, Ben Karpin, Bjorn Hansson, Bob Nunn, CancelBubble, Casey Margell, Catherine Lee, Chicago Title, Chris Plato, Christal Mouery, Claire Talbott, Colin Temple, Conrad Morris, Cortney Jacobs, Cristina Chetroi ,Dan Marks, Dara Schulenberg, Darius Paolini, Dave Collins, David Brussin, David Evans, David York, Dean Stier, Debra Hilton, Diamond Web Conversion, Dimiter Simov, Don Hutcheson, Double Plus, Drew Meyers, Elastic Path, Elizabeth Carter, Emil Hunefalk, Eric Miller, Factor T, Fav Tweeps, Finn Thomsen, Francis Shovlin, free.naples.us, Gena Robertson,Get In the Inbox, Gill Dawson, Grant Baker, Greg Strahan, Guadalupe de Anso, Henrique Garcia, Hugh Gage, IcreativeNetwork, Igor Mateski, Jacques Bakx, James Montalto, Janet Aldrich, Jay Eskenazi, Jean Simmons, Jennie Bewes, Jennifer Fontaine, Jeremy Walker, jgopalakrishnan, Johan Forngren, Johannes, Jorg Verweij, Julie Power, Julien Chiavassa, Juliet Austin, Kevin McCaffrey, Kevin Wood, Kristiaan Kremer, Landing Page Tips, Landon Calabello, Larry Bruce, Laurie Sheflin, Leah Burdick, Lee Kelly, Leo Dimilo, Lori Scribnerff, Luc-Rock Paquin, Luke Freeman, Margaret Angell, Mark Mansveld, Mark Nylec, Marketing Brainpower, Marketing Insight, Mary Sweeny, Mathijis v/d Linden, Matias Candal, Matt Kayne, Megan McDonald, Meghan Hellstern, Mel Sequeira, Melissa Kavanagh, Michael Goff, Michael Parzek, Michael Vermillion, Michel Fortin, Michele Souder, Michelle Rutkowski, Miguel Aldalur, Ross Schmadebeck, Sachin Uppal, Sagi Shrieber, Sandra Newton, Sara Lancaster, Sean Boiling, Sebastien Yanni, Shelley Crockett, Simon Malcolm, Sue Jespersen, Susan Schffer, Sychronicity Marketing, Team Monetate, The Email Guide, Thomas J. Plummer, Toni Knowles, Tony Milsom, Tracy Keith, Vanessa Bright, Vanessa Long, Whirlwind eCommerce, YoMaMJ.