Testing News Blog

New A/B Test for Your Vote: Which Copy on the Call to Action Button Wins?

This week we have one of those small change = big impact A/B tests. The winning call to action button copy (everything else was identical) got a 171% lift in clicks. Check it out by going here and voting for the winner.

A web design agency conducted this homepage test in efforts to increase the traffic to its ‘Contact Us’ form. It’s about as simple a test as you could imagine and something every marketer could implement today – if you haven’t already (which you should!)

After voting, please post a comment telling us what you thought about this week’s test. http://whichtestwon.com/archives/5028

Also, a BIG announcement – We now have 75 real-life test examples and results in our ‘Past Test’ archives. So don’t forget to go there and test out your know-how some more.

P.S. Thanks to the *lots and lots* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including Adam Zais, Alexander Muir, Alexis Antonelli, Aline Couto, Angie Schottmuller, Baymard Institute, Bear Files, Bethany Wall, Brian Taylor, Bryan Marsh, Cathy Howells, Chris Hendricks, Chris Pannell, Christina Dick, Christine Boulton, Daniel Bruce, Datarati, David Aubry, David Bardwell, David Reed, Deb Judy, Debbie Bellis, Diana Seal, Digital Annexe, Donnat Fontenot, Doron Orenstein, Doug Jankowski, Ed Borasky, Elastic Path, Fedotov Alex, Future Fundraising Now- Jeff Brooks, Good News Cowboy, Henk Zwijnenburg, Horse Bits, Ineke Sweers, ion interactive, James Shaw, Jan Olsen, Jen Horton, Joanna Martin, John Milmine, Joris Ketelaar , Jose Uzcategui, Karsten Buettner, Kat Gritzmacher, Kristina Meek, Landing Page Tips, Luke Metcalfe, Lynn Goehring, Marcel Mouta, Marketing Coach-Greg Spence, Martin Vander Linden, Martin Weinberg, Naomi Niles, Niels Tybjerg, Oliver W, Optimizely, Pat Marcello, Patricia Hader, Patrick McKeown, Paul Hewett, Phillip Anderson, Phillipe Morin, Radical Systems, Ralph Van Coillie, Raquel Hirsch, Rob Birgfield, Rodney Daut, Shelby Sanchez, Sin, Steve Lampert, Sue Jespersen, Susan Carroll, Susan Shaffer, The Accidental Marketer-Don Akchin, The Hip Hostess, Tim Ash, Wendy Krautkramer, and Will Scully-Power.

Category: B2B Marketing Tests, Homepage TestsTags: , ,

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