New A/B Test for Your Vote: Which Hero Shot Got 37% More leads?

Can you guess which product ‘hero shot’ generated 37.2% more leads? Vote your gut now at: http://whichtestwon.com/archives/3174

The test was for a special type of business printer.  Its marketers wondered, would prospects rather see a photo of the printer itself or an example of something it printed? It boils down to features vs. benefits. And that’s a marketing debate as old as the hills. http://whichtestwon.com/archives/3174

One final note — the test hypothesis was developed by using Limbic neuromarketing tools, which are apparently popular in Germany. (I hadn’t heard of them until now.)  We included a link to more Limbic info for you on the Test Results page in case you’re interested.

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Roberta Rosenberg, How To Monetize You blog, Timothy Fitz, Dan Poynor, Janine Jones, Ash Maurya, Heather Rasley, Abi Clowes, Carey Gatz, Landing Page Tips, Caryn Ginsberg, Christian Watson, Shelagh Wallace, Dhaneswar Arani, and Ken Jones.