New A/B Test for Your Vote: Which Homepage Got 50.2% More Email Opt-ins?

In this week’s test, a marketer was trying to find out which of two benefits resonated better with their target audience.  (Frankly I think everyone should run a test like this as market research *prior* to investing in any big new ad campaign.) Here’s the example — can you guess which sequence of benefits converted 50.2% more consumers?

What I also really like about this test is that results were measured beyond the initial click.  The campaign goal was to get more email sign-ups on the page after the click, so that’s the conversion data that was counted. http://whichtestwon.com/archives/3255

BTW: This is test #50 published at WhichTestWon!  We couldn’t have done it without the community-spirit of all of the testing agencies and marketers who have generously allowed us to publish their test creative and “open kimono” results data.  You guys inspire the rest of us each and every week.  Thank you.

P.S. Also, thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Jonathan Kaye (EqSim blog), Todd Lebo, Alexander Kaiser, Listrak Email Marketing Blog, ITworks! Trier, Olexandr Prokhorenko (opportunity_cost blog), Ken Molay (WebinarWire blog), David Evans (Online Dating Insider blog), Michel Rossier, First Conversion, Umar Rashid, Ragnar Bøe, Kristy Short, MailChimp’s posterous blog, Frank Prendergast, Nancy Schwartz, Alan Henderson, Edward Longley, Matthijs Keij, Wouter van den Berg, Per-Erik Skramstad, Lynn Koves, Blog Indiana,  Barbara Young, Andrew Coppola, Dave Jung, Rob Slifka, Jann Davis, Susan Shaffer, Suzanne Gerety, Koen Verbrugge, Mary Flaherty, Cris Rominger, Carey Gatz, Dan Goodwin, Bob Bradley, Caryn Ginsberg, Landing Page Tips, [meta]marketer, Jordan Benshea, Calabina, SML Universe, SML IxD, Carl Schmidt, Vertical Measures Blog, Scott McAndrew (Online Marketing Performance blog), Tomas Hebr, and konversionsKRAFT blog.