New A/B Test for Your Vote: Which iPad Homepage Button Won?

It’s our first iPad test! Can you guess which version of a (famous) German auto insurance company’s homepage – served just to iPad traffic – got a 9.23% lift in online registration form fills?

Both buttons had the same copy … but they looked really different!

Note: This was a multivariate test, so many other page elements changed. BUT our lift data is specifically for the button only. So, ignore the other differences and pick the button you think compelled more iPad users to register:

Looking forward to your comments on this test.

P.S. Thanks to the more than 100 people who linked to us and helped get the word out about this past week!

August 24, 2011 | Posted by admin | Click here to Twitter this
Category: Homepage Tests, social