It’s not always about the click. Here’s a PPC landing page test where the marketers needed more visitors to pick up the phone and call an 800-number, because phone calls convert far better than form fills for their service. Click to vote for which page you think got 42% more calls.
By the way, I totally guessed this test wrong, which proves even for experts, it’s not always a slam dunk to know which landing page design will win. You have to test it ;-) That link again: http://whichtestwon.com/archives/3078
P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Lars Johansson, CopyClips blog, Brian Carter, Marketing Filter (ReStream.me), Location3 Media, Ryan Geiger, Angie Pascale, Lynn Koves, Erik Whaley, Andrew Beckman, Porter 32, Darrell Merrick, Noa Adamsky, Promopti Web, JF Monfette, Scott Bain, Envision Creative, Stuart Meyler, Joanna Pineda, Kyle Power, Carey Gatz, Netkutatasok, Landing Page Tips, Susan Shaffer, Nancy Schwartz, Per-Erik Skramstad, Angus Robinson, and my old pal Matt Mickiewicz.