New A/B Test for Your Vote: Which Landing Page Sold More Wine?

Whether you’re an ecommerce marketer or someone who likes a nice glass of wine, you’ll enjoy this week’s test. Can you guess which email landing page got both more purchases and more revenues? http://whichtestwon.com/archives/10950

Visitors were past buyers and opt-in prospects who received the site’s “Wine of the Day” emails. The only difference between the two pages was the add-to-cart area. One version was more snazzy but mentioned shipping costs. The other version was smaller but remained mum on shipping
Secret hint: consider the fold.

See both versions here, take your pick and then see if you were right: http://whichtestwon.com/archives/10950

P.S. Thanks to the heaps of the folks who linked to us and helped get the word out about WhichTestWon.com this past week, including Andrea Warner, AWP, BitBang Optimization, Bop Design, Chad H. Pollitt, Chuck Bartok, Chuck Rylant, Contented.com, D Bnonn Tennant, Dan Frydman, Dan Marks, Danny Flamberg, Daron Babin, Darren Hood, Diarmad McNally, Emailtastic, Emily Thomas, Emma, Inc, Erno Hannink, House of Kaizen, Jen Cardello, June Macdonald, Kathy Long, Landing Page Tips, Lars Johansson, Laura Mitchell, Laurie Pringle, Lumea SEO PPC, Mark Brownlow, Marketers’ Voices, Markus Frick, Matías Candal, Michel Fortin, Morgan Cantrell, Multiplica, Multiplica, Nick Beranek, Paul Gailey, RainToday, Raquel Hirsch, Sophy Mav, Stores on Steroids, Synotac, Synotac, Today’s – Web Agency, Tosca Fasso, Wharton Analytics, and Will Scully-Power.