New A/B Test for Your Vote: Which Store Page Template Got 34% More Add-to-Cart Clicks?
This week’s test pits a left-side navigation bar against a right-side column of in-house promotional ads. Can you guess which ecommerce store page template got more add-to-cart clicks?
Keep in mind that this was a site-wide template test. The testers wanted to see if taking away the promo column and adding a nav bar to the left side of the page would boost conversions.
Please remember to tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5757
P.S. Thanks to the *heaps* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Emyselfandi, Adams Hussey & Assoc, Alice Seba, Amy Francis, Amy C. Teeple, Angie Schottmuller, Ann Devenney, Anthony Onesto, Arnaud Prevel, Arnout Drenthel, BillLudwig, Brett Warner, BrianWhite, Byron V. Hughey, Carl Schmidt, Chris Wills, Clearlink, Dan Christ, Daniel Giroux, Danilo Santucci, Darren Davies, Datarati, Dave Rossborough, David Evans, David Tran, Debbie Bellis, Debbie Swider, dennishurley, Details In Retail, DiamondWebConversion, Dianna Huff, Doug Hudiburg, Douglas Paul Thiel, edelagrave, Elastic Path, Elena Gerstmann, Enquiro, Fav Tweeps, Fiona McPhee, Frederik Trovatten, Gary Burtka, Gary Robinson, Georgia Crosby, Gulo Solutions LLC, Hacker News, Hacker News 20, Hacker News Bot, Haris Krijestorac, Holly Ross, Iain Gray, idealware, Inbound Experts, Info-Ecommerce.fr, Insite Software, James Cho, Janet Aldrich, Jason Buzzell, Jeff Larche, Jerome Haines, jeveleth, JF Monfette, Jim Williams, Joe, Jon Amar, Justin Cutroni, Karen Tiede, Karsten Lund, Kate Hallock, Kelly Barlow, kenbeatson, kinaze, Landing Page Tips, Laura Ingram, Lavon Temple, Leah Kopperman, Leighanne Stainer, Leslie Brokaw, LetsGoESPANA, Louis Rosenfeld, marcelobernard, Mark Kelly, Marketingmag.com.au, Martin Boulton, Martin Hardee, Martin vander Linden, Mary Sweeny, Matalin Hatchard, Mathijs v/d Linden, Matías Candal, Matt Burkhardt, Matt Everson, Matthew Stroh, Mattias Durnik, Media Trust, Meghan Fritz, Melody Lentsch, Michel Fortin, Michele Souder, MITSloan Management Review, Morgan Cantrell, mthrynn, Naomi Niles, Noel St. Jean, Olexandr Prokhorenko, Oli Gardner, Olivia Zinn, outbox design+mktg, Pat Marcello, Patricia Hader, Phil Yarrow, Philippe Morin, pok rap, PraxisCafe, Qurie de Berk, Richard Ingersoll, Rob Paredes, Rob Stocks, Robert Seres, Roberta Rosenberg, Rohit Bhargava, Romain Boyer, Ross Schmadebeck, Sandra Newton, Sarah Naeher, Shana Masterson, Simon Malcolm, Site Reference, Stacey DiCarlo, Stan DeVaughn, Stefan van Lierop, Steve Lampert, sue Jespersen, Susan Shaffer, SuzanneGerety, Tara Franz, Tech news (BOT), Teemu Kurppa, The Virtual Assistant, Tom Downes, Tracey Gobey, Tracy Weber, Unbounce, Vanessa Bright, Web Design Filter, and Will Scully-Power.
Click here to Twitter thisCategory: eCommerce TestsTags: nav bar, navigation bar, product page, template
I’m very curious to see which one outperformed! I don’t like advertisements; however, the images on this screenshot are larger, more whitespace and ‘cleaner’ UXD. The other image, the side nav/panel is clunky, takes up too much space, which results in images being smaller – resulting in an overall busy UI. There are too many options whereas the image that has the ads on right hand side is easier and faster to figure out where to start.
Soooo, which one was it?
@Corinne
Hi there! You actually have to vote to find out which version won. If you click on the link in the blog post and select your guess, and then click “Submit Your Vote” you’ll see a results page with the winner.
Thanks for reading!
Natalie Tomasso
Senior Reporter
WhichTestWon.com