New Test for Your Vote: Ecommerce Check-out for a Paid Content Site

Everyone with an online check-out page or cart should visit this week’s test about Mr Skin. The results data is awfully inspiring.

I feel very strongly — based on metrics of course! — that ecommerce sites make checkout tests a top priority. If possible, optimize your check-out *before* you test homepages, high-bounce pages, or landing pages.

That’s because people who arrive at your checkout are the most likely people on the planet to buy from you. If your test lifts conversions even a little, it can help your bottom line a lot. Why send valuable traffic to a checkout with a high abandon rate?

The other reason why I’m particularly fond of this week’s test is because it’s for a paid content site, which is a business model taking a lot of flack – and hype – these days. Real-life data always helps clear up the BS, don’t you think? The test link again http://whichtestwon.com/mr-skin/

P.S. Thanks to everyone who hotlinked to us recently, especially Ron Evans (during his speech for the National Arts Marketing Project), Germany’s Testland Blog, Susan Shaffer, R.K. Johnston, Matthieu Dejardins, Ann Pruitt of The 60 Second Marketer, Karsten Lund, ResponseCapture, Convert Blog, Oli Gardner at UnBounce’s blog, Claudia Johnson, Darcy Bevelacqua, Sharon Mostyn, Landing Page Tips, and lastly, the folks at MarketingProfs who did a story on one of our case studies but misspelled my name (hey, I know how that happens.)