New Test for Your Vote: Subhead Copy = 23% Lift

This week’s test proves that subhead copy (aka your H2 text) really matters. See if you can guess which version got a 23% lift.

The test was for a SaaS, but it also applies to lead generation and ecommerce marketers. Frankly, far too few marketers test their subheads… in fact I see *a lot* of product pages and online order forms that don’t even have subheads! Hopefully this week’s test will inspire more marketers to try them.

The link again: http://whichtestwon.com/archives/1906

P.S. Thanks to everyone who hotlinked to us this past week, especially B2B-Marketing.info, Feedstitch, Simms Jenkins, M Dragu, Francesca ReDavid, Matt Mikulla, Paul Rouke, Wendy Krautkramer, Linda Bustos, Rick Whittington, Copeland Casati Media, Andy Blount, Lawrence Eng, Phelan Riessen, Michael Seidel, Stijn, Charlie Nic Browning, Marco Massara, Phil Gainley, Roberta Rosenberg, eROI, David Travis, and Debbie Swider (who got it right last week).