Another test for copywriting fans! This one is prose paragraph “about us” copy versus “you”-focused bullet points.
I’ve seen tests like this performed on many, many sites (this one is a big Swedish site) with great results. But, the results are not as predictable as you might think. (Hint: read to the end of our “results” info after you vote.)
BTW: The creative samples you’ll vote on are in Swedish, but we do provide a translation on the results page. Both versions are very well-written and contain strong benefit copy. It’s truly a match of potential equals.
P.S. Thanks to everyone who helped spread the word about us this week, especially Ogilvy Digital, The Email Guide, Internet Marketing Report, Janet Roberts, Kathy G Sexton, eMagine USA, Deepak Kumar, Charlie Cole, Julie Power, MP Stearns, Jeff Rutherford, Toby Marshall, and the Search Marketing Goodness blog.
Category: Page Element Tests (Buttons, Images, Overlay, etc.)Tags: about us, benefits, bullets, prose