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Posts Tagged ‘B2B’

New A/B Test for Your Vote: B2B Landing Page – Which Copy Got More Leads?

If you’re trying to get prospects to fill out a form and wondering what PPC landing page copy might convince them… you must click here and vote in this week’s test.

SAP, a business management software company, tested short, actionable call-to-action copy vs. a list of “Top 5 Briefs” on a landing page for business intelligence solutions. The goal was to get visitors to register to access free briefs, white papers, demos, etc.

Please share your insights and comments about the winning page after you vote: http://whichtestwon.com/archives/9838

New! Top 50 Testing Agencies in our first-ever Agency Buyer’s Guide: http://whichtestwon.com/agencyguide

If you’re an agency that offers testing and you’re not in it, let us know: http://whichtestwon.com/new-buyers-guide-listing

P.S. Thanks to the *gaggle* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Dick, Adam Zais, Agustin Aramburu, Ahmad Rahman, AJ Sedlak, Alex Garnica Andrade, Amber Cleave, Ann Branch, Anne Carmen, astruman, Audrey, Brandon Houlihan, Brian Milne, BrooksBell.com, Cardinal Path,Cathleen Tyson, celutona, Chris, Conrad Morris, Craig Fitzpatrick, Craig Simons, Dan Marks, Daniel Harris, Daniel Morris, Daniellle Spuesens, Dara Schulenberg, Dave Collins, David Hazeltine, Dawn Lyo,Elizabeth Yarbrough, Emma Coulson, Erin Pheil, Erin Wasson, Factor T, Filipe Santos, Fundraising Impact, GetWebTVUSA, Gina Melani, Ginny Bartosek, Giovanni Simeone, Greg Marek, Gregory Ng, Helene, TrackSmart, Insite Software, ion interactive, Ivan Frank, Jack Scharff, James E. Fishe, John Muehling, John Somerton, Jon Bjork, Jose Manuel Duran, Joseph P. Weller, Josh Mendelsohn, Josh Summerhays, Julie Hall, Julie K, Julie Pippert, Julie Power, Karin Khuhro, Karl Gilis, Karri Flatla, Kate Morrison, keepitusable, Kelly Barlow, KHHardy, Kimberly S. Brown, Kristiaan Kremer, Kristin Zajac, Kristina Eastham, Kristina Stiffler, Landing Page Tips, Laura Mitchell, Laurent Edel, Laurie Pringle, lgraynne, Mac McWeeny, Magnus Attefall, Mandy Kolesik, Marketing Results, Marketo, Mathijs v/d Linden, Maurice Debets, Megan Jones, Mel Sequeira, Melanie Bozzelli, Melissa Kavanagh, Michael Cunningham, Michael Ramsey, Michael Stickney, Michel Fortin, Michele Souder, Miriam Cohen, Mitch Tarr, Murat Mutlu, Nancy Scott, Naomi Niles, Nathaniel Ward, Nick Beranek, Online Marketing Blog, Pat Chiappa, Patick Barrett, Penny Ashley Lawrence, Philippe Morin, Pim Spaanerman, Polr, powerspace, QBS PC Help, Raquel Hirsch, Rashmi Manwani, ReadCopy, Renu van Beekum, Rick Isenberg, Robert Estupinian, Robert Lang, Robert Seres, Rogier Kat, Roko Nastic, Ron Stauffer, Jr., Ruth Dobson-Torres, Sean T. McVey, Shawna Seigel, Sherri, Shonees Munshi, Simon Malcolm, Stacy Snow, Stelio D’Alo, Susan Shaffer, Tim Bete, Tom Denegre, Tony Milsom, usabilitygal, UX Factory, UX Feeder, VARbeisen, Victor Gonzalez, Yale Appliance, Yasmin Bendror, Yasmin Garraway.

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Category: Landing Page Tests, Lead Generation TestsTags: ,

New A/B Test for Your Vote: Email Image Ad vs. Text Ad – Which Boosted Clicks & Form Entries?

Should you use image or text ads in your next email to prospects? It depends on which gets more clicks and conversions: Vote on this week’s test to find out what worked for a B2B publisher who ran the test on its mega-list of registered members.

We were thrilled when the in-house marketing team at IDES decided to run this email test and share it exclusively with WhichTestWon.com. They had been curious about the “Image Ad vs. Text Ad” debate for a while.

Please note: The two emails are identical except for the ad in the lower left corner. Column width varies slightly, as well. Also, the subject lines, landing pages, and thank you pages were all identical.

Don’t forget to share your insights and comments after you vote: http://whichtestwon.com/archives/6779

P.S. Thanks to the *loads* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Adamzais, AdBean.net, alex tsai, Alexander Muir, Alexander Rink, All Business, Andrew Baker, Angie Nikoleychuk, Angie Schottmuller, Anne Miles, Annemieke van Herk, anoushkabalyan, Anthony Onesto, Astrid Idema, ATG Expert, Beth, BitBang Optimization, Carl Schmidt, caseymurphy, CDC eCommerce, Chester Bullock, Cris Rominger, Crystal Fukata, Dainius Blynas, Damian & Miguel, Daphne Gray-Grant, Dave Callan, David Bardwell, Deborah OMalley, DiamondWebConversion, Diane Dresser, Donna Baier Stein, Doug Hudiburg, Ecomm Best Practices, Elastic Path, Elena Gerstmann, Elijah Vieau, Elise M. Phillips, Fav Tweeps, Francois, Fruition.net, Gab Goldenberg, Gary Robinson, Gerri Bauer, Gökmen Karasu, Greg Power, Greg Spence, Guillermo Pareja, gummisig, HaleyCertifiedCenter, Inman Community, ion interactive, Irina, IxD Studio, JaapJS, jack Hollingsworth, Jake Poinier, james_rembish, jchiavas, Jeff Horn, Jeff McClellan, Jeff Mills, Jen from DIRECT HITS, jenhorton, Jessica Mercado, john cecil, Jonathan Stoikovitch, Josh Summerhays, Joshua Daley, Joy, Kara Galvin, Kate Morris, Kathleen Devilbiss, Kenichi Suzuki, Kevin Butler, Korey Bachelder, Kraig Guffey, Kyle Henderick, Landing Page Tips, Lars Klinggaard, Laura Mitchell, Laurie Foley, Lorraine Thompson, Marilyn Kay, Mark Appel Twinfield, Marketing Coach, Marketing Results, Martin Walsh, Mathijs v/d Linden, Matías Candal, Matt Fenton, Medical Scrubs, Melody Lentsch, michael foreman, Michal Wachstock, Michele Souder, Mike Snavely, Mitch Tarr, Naomi Niles, Nate, Nhu Le, Nick King, Nora Guy, nuet, OnlineDon, outbox design+mktg, PennyMoxie, Per Esmann Jensen, Peter Ansbacher, Philippe Morin, Philipp Postrehovsky, Phillipa Wirangi, Restupinian, Rob Paredes, Rob Stocks, Roberta Rosenberg, robinteractive, ROI Factory, Ross Schmadebeck, Sacha Greif, Sarah Naeher, Sean Collier, Sean Platt, Serge Descombes, Simon Crabb, SiteTuners.com, Stan DeVaughn, sue Jespersen, Monetate, Todd Follansbee, tyesha snow, UXfeeds, Vanessa Bright, Vincent Beneche, Visitor Centric, Visual Website Optimizer, wendyflanagan, Wingify, Xaviera Ringeling, Yaroslav Stepanenko, Ymarketing, Zach Prez & ZinMarketing.

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Category: Email TestsTags: , ,

New A/B Test for Your Vote: Can Optional Form Fields Increase Leads?

Both versions of this week’s PPC landing page test feature the same offer and lead generation form, except that Version A has four required fields and Version B makes all information optional. Can you guess which one got more form submissions and more qualified leads? Click here and vote to find out.

Traffic to the page came from PPC ads with offer copy that matched the landing page offer copy.

Please tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5500

P.S. Thanks to the all the *awesome* people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including {web:media}, Aaron Bradley, adamzais, alexandra Gresham, Alexis Antonelli, AllBusiness, André Ryan Gravador, Andrew Valler, Angie Schottmuller, Anne Michelsen, Auke Molendijk, Brenda Stoltz, Capterra, Christina Dick, Consonaute, Conversion Marketing, Crealytics, Crispin Heath, Dan Limb, Darrell Lerner, datinginsider, David Evans, David Hobbs, Debbie Swider, Dennis Decoene, DiamondWebConversion, don rua, Doug Hudiburg, Doug Somerville, E Myth Worldwide, Elastic Path, emyselfandi, E-Myth Worldwide, Eric Haidara, Fav Tweeps, Fit Bloggers fbg guide, Gahlord Dewald, Giovanni Cavalieri, Heidi Miller, Ingrid Lee, Interactive Snack, ion interactive, J3media, Inc., Jack Chang, Jason Buzzell, Jean Gazis, Jeff Pacamana, Jim Williams , Josh Summerhays, Karen Tiede, Karin Iwata, Karina, Karl Philip Lund, Kathryn Griffiths, Ken Horst, Kevin T Vine, Kirsten Knipp, Landing Page Tips, Laura Callow, Laurent Barbat, Lex Sisney, Main Street Chamber, Mark Tisdale, Marketing Filter, Marni Drew, Matías Candal, Matthew BlackMedia and Marketing, Mél, Melody Lentsch, Michael Stickney, Michel Fortin, Mitch Tarr, Naomi Niles, Nirav Ranpuria, Olexandr Prokhorenko, Pat Marcello, Patricia Hader, Patrick Bakker, Philippe Morin, powerspace, Ralph Van Coillie, Raymond Young, Richard Ingersoll, Robert Seres, Ross Schmadebeck, Ryan Sullivan, Ryan Waliany, Sarah DeAtley, Sarah Naeher, Sean Polay, Sébastien Clément, SheilaAtwood, sue Jespersen, Thos003, Tom Adams, vadskaer, Visual Website Optimizer, Will Scully-Power.

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Category: Landing Page Tests, Lead Generation TestsTags: , ,