Posts Tagged ‘headline’

Which version got more people to enter their financial info and apply for a loan?

The only difference between the two pages was the headline and the form fields. If you’re a conversion optimization pro, you’ll almost certainly guess this week’s test right without breaking a sweat.  (And why work hard the day before Thanksgiving?)

So it’s not a shocking result. What it is, is a *useful* case study for you to show the testing naysayers in your organization. Especially if you do any lead gen campaigns.

It’s the kind of test that helps wake up HIPPOs to the value of testing. And that’s always worth doing. The only difference between the two pages was the headline and the form fields.

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/11513

This week’s test from Salesforce.com, a mega CRM solution, will really test your email analysis skills. Click here and vote to find out which email template boosted CTR on a white paper offer by 25.8%.

Note: There are several differences between the two templates, including different headlines and the use of a call-to-action button vs. a text link. One version also featured additional links and offers vs. the single white paper offer.

Please don’t forget to share your insights and comments after you vote: http://whichtestwon.com/archives/7186

Last Chance! Only a few days left to enter the 2010 Testing Awards. Deadline: Monday, Feb. 7. Entry is Free. And you can enter as many A/B or Multivariate Tests as you want thanks to this year’s sponsor Unica.

P.S. Thanks to the *gaggle* of people and blogs who linked to us  and helped get the word out about WhichTestWon.com this past week, including Aaron C. Yeagle, Abey John, Achim Kreuzberger, Adam Verchinski, adamzais, Alvin Eugenio, André Ryan Gravador, Andy Bryant, Andy Catsimanes, Angie Schottmuller, anoushkabalyan, Anthony Onesto, Ashley Eckel, Ashwin Prabhu, AWP, Barbara C Lemaire, Becki Dilworth, Ben Simons, Bob Fiddler, Brendan Hughes, Brenna Holmes, Brent Turner, Brian More, Bulent Brian Guneyli, Bulent Polat, Carlos Grotger, Carrie Ure, Chad White, Chester Bullock, Chris Smith, Christian Sarkar, Christophe Skyi, Ciaran Davison, CopyClips Blog, D Bnonn Tennant, Damian Thompson, Dan Marks, danatodd, Daniel Ireton, Datarati, Dave Collins, David Lundgren, David Pavlicko, David Travis, Deane McCloy, Deb Mallett, DiamondWebConversion, DodgeCommunications, Don Hutcheson, Doug Hudiburg, Elastic Path, Emil Hunefalk, emyselfandi, Eric Thomas, Fav Tweeps, Geoffrey Holman, GustaafVocking, Heather Foeh, Heidi Seelal, Hilary Smith, HPC_Ink, Inbound Experts, Ineke Leclercq, Infuse Affiliate, Ingela Lindberg, Inorbital Blog, ion interactive, Ivo Nikolov, JaapJS, Jade Longstaff, James Montalto, Jason Buzzell, jchiavas, jean-charles Baudot, jeff mccraney, jencardello, Jennifer Fontaine, Jeremy Conant, Jesper Linder, Jim Williams, Johan Michels, John Caldwell, John Sanchez, Jonathan Stoikovitch, Josh Summerhays, Julie Fisher, Kate Johnson, Kelly Pfiffner, Kevin Evans, Kevin Hillstrom, Kim Stiglitz, Kristina Godinez, KyokoTanaka, Landing Page Tips, Laura Mitchell, Laurel Jack, Laurent EDEL, Lee Cozens, Leighanne Stainer, Leonie Millenaar, Lisa Derby Oden, Liz Micik, Marcus Johansson, Maren Batt, Marilyn Kay, Marketing Results, Massimo Paolini, Mathijs v/d Linden, Matías Candal, Maxymiser, Meg Walker Robinson, Melissa Bader, Melody Lentsch, Michael, Michel Fortin, Michele Souder, Millie Rojas, Miramedia Updates, Misty, modernista, moomoogem, Morgan Cantrell, Naomi Niles, Nathalie Allard, Nazli Yuzak, Neal Thomas, Netvlies, Oli Gardner, Oliver Wei-Hwa Su, Pat Marcello, Paul, Paul Rouke, Per Esmann Jensen, PsPrint Blog, Rajiv Mathew, Raquel Hirsch, Reedge, Rene De LosAngels, Rhys Taylor, Rob Paredes, Rob Rayfield, Rob Stocks, Robert Estupinian, Robert Seres, Roberta Reed, Ron Gidron, Ross Schmadebeck, rspitzer, ryan winzenburg, Salvatore McDonagh, Salvatore Ruta, Sam Halcrow, Scott Brinker, Scott Frangos, Shawn Collins, Simon Malcolm, Spikemail, Stefaan, Stefan Bastiaenssens, Stefan van Lierop, Stephane Hamel, Steve Outing, Steven McCann, Sue Jespersen, Surge Labs, Susan Bratton, Susan Shaffer, Suzanne McDonald, Theresa B. Clarke, Tim Cohn, Tine Rasborg, Tobias Schremmer, Topica, Vanessa Bright, Vanessa Long, Von Wright, WiderFunnel, Will Scully-Power, Wouter van Amerongen.

This week’s test involves two radically different membership offer pages. One put the three paid membership options front and center. The other put the options below the fold and focused more on explaining why visitors should purchase. Click here and vote to find out which boosted total paid memberships by 51.8%.

Please note: There were several differences between the two pages. In fact, the testing team developed completely new wireframes based on surveys of paying members, free-trial members, and members who had recently canceled their membership.

That feedback influenced both the wireframe design and the content that would be included on the test pages.

Don’t forget to share your insights and comments after you vote:
http://whichtestwon.com/archives/6878

P.S. Thanks to the *gobs* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including {web:media}, A.C., Alastair Campbell, Alexander Muir, Allison Goldberg, Amadesa, Amanda MacArthur, Andrew Showman, Angie Schottmuller, anoushkabalyan, Arnout Drenthel, Arry Soeharto, Austin Top Gun’s Marketing, B2C Marketing Insider, Bas van de Pol, Beth Gordon, Bob Marvan, Brecht Palombo, Bruce Clay Inc., Captain Inbox, Catharine Macdonald, Charlotte Christense, Chet Woodside, Chris Mapson, Dakoda Communication, Damian & Miguel, Daniel Eigenmann, Daniel Kjellgren, Datarati, David Coyne, David Evans, David Frawley, David Grunberger, Deborah O’Malley, Delinda Tinkey, DiamondWebConversion, Dianna Huff, DLP TV Stands, Dmitry, Dominique, Doug Hudiburg, Drinking Fountain Pet, effidata, Elastic Path, Elise M. Phillips, eMarks, Epo, Eric Jalbert, Eric Wittlake, Erno Hannink, EZIMarketing, Fav Tweeps, Gabriele Krieger, Gill Dawson, Hilary Horlock, Howard J. Sewell, Hugh Scrafton, IDES Inc., informe.com, Inman Community, Inman News, ion interactive, Jacob Schorer, James Le Gallez, Jason Stone, jchiavas, Jeff Larche, Jeff Szücs, Jenny Ogden, Jeremy B. Shapiro, Jessica Lee, Jim Williams, Jiří Sekera, Joanna Pineda, John Bromels, John Serra, Jonathon Grapsas, Jose Díaz, Judy Seiler, Kathy Tito, Kelly Barlow, Ken Krogue, Kevin Hillstrom, Kraig Guffey, Landing Page Tips, Larisa Brandt, Laura Mitchell, Leighanne Stainer, Lena West, Liam Johnston, Luke Oatham, Lynne McCombes, Mark, Marketing Results, Marshall Jones Jr., Mathijs v/d Linden, Matías Candal, Matt Huebert, mediashark inc., Megan Farrell, Melissa Bader, Naomi Niles, Nate, Nathan Potter, Net Atlantic, Nikita Likhachev, outbox design+mktg, Pat Marcello, Per Chr. Aagenæs, Peter Richards, PraxisCafe, RainToday, Raymond Wong, Richard Ingersoll, Richard (Sh)erý, Rob Barham, Rob Paredes, Rob Rawson, Robert Seres, Roberta Rosenberg, Rona Kilmer, ronghu, Ross Schmadebeck, Ryan C Davidson, Sarah L Mackenzie, Sebastien Yanni, Shawn Morrow, Sheila Derrington, Simon Malcolm, soñador, Stephen D. Marino, Steve Young, Sue Jespersen, Susan Shaffer, Suzanne Gerety, Synchronicity Marketing, Terry Rose, The Measurement Standard, The Online Marketing Influencer’s Daily, The Right Concepts, Valerie Polding, Vanessa Bright, vdustinov, Vinny Poliseno, and Will Scully-Power.