Both versions of Sony’s email campaign used the exact same landing page; however, one email got more opens and clicks … while the other email landed more ecommerce revenues. Can you guess which was the revenue winner?
I couldn’t – I voted for the wrong one. See if you can beat me!
BTW: This week’s test was submitted to us by WhichTestWon.com reader, Kevin St. Angel who is ecommerce director at Sony Creative Software. It’s wonderful to write about a reader’s test — feels like we’re a true community of testing maniacs here If you have run a test you think we might like to feature, please do let our Senior Reporter Natalie Myers know. She’s at NatalieM@WhichTestWon.com.
In the meantime, I hope this week’s test is inspirational for the email marketing world — it really should be. Check it out, vote, and post your comments: http://whichtestwon.com/archives/4361
P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Gerry McGovern, Douglas Karr, Greg Payette, Kristina Allen, Marketing Coach blog, Greg Spence, Kaitlin Pike, David Mausolf, StartupDigest blog, Toddle blog, Meghan Hellstern, IntuitionHQ, Jon Slack, Cody De Vos, Jamie Parris, Ricky Juarez, Loomic Labs, Avi Rappoport, Toru Enomoto, Kazumasa Harumoto, Michel Fortin, Joseph Doughty, CashKeywords, Robert Seres, Angelo Milan, Maria Reyes McDavis, Rob Glickman, Rona Kilmer, Kutenda, David James, Karla Blalock, Christopher Penn, Patricia Hader, Sarah De Atley, Kelly Rusk, The Influencer Project, and ion Interactive.