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Posts Tagged ‘offer test’

New A/B Test for Your Vote: Sony’s Email Campaign (Surprising Results)

Both versions of Sony’s email campaign used the exact same landing page; however, one email got more opens and clicks … while the other email landed more ecommerce revenues.  Can you guess which was the revenue winner?

I couldn’t – I voted for the wrong one.  See if you can beat me!

BTW: This week’s test was submitted to us by WhichTestWon.com reader, Kevin St. Angel who is ecommerce director at Sony Creative Software. It’s wonderful to write about a reader’s test — feels like we’re a true community of testing maniacs here :-)   If you have run a test you think we might like to feature, please do let our Senior Reporter Natalie Myers know.  She’s at NatalieM@WhichTestWon.com.

In the meantime, I hope this week’s test is inspirational for the email marketing world — it really should be.  Check it out, vote, and post your comments: http://whichtestwon.com/archives/4361

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Gerry McGovern, Douglas Karr, Greg Payette, Kristina Allen, Marketing Coach blog, Greg Spence, Kaitlin Pike, David Mausolf, StartupDigest blog, Toddle blog, Meghan Hellstern, IntuitionHQ, Jon Slack, Cody De Vos, Jamie Parris, Ricky Juarez, Loomic Labs, Avi Rappoport, Toru Enomoto, Kazumasa Harumoto, Michel Fortin, Joseph Doughty, CashKeywords, Robert Seres, Angelo Milan, Maria Reyes McDavis, Rob Glickman, Rona Kilmer, Kutenda, David James, Karla Blalock, Christopher Penn, Patricia Hader, Sarah De Atley, Kelly Rusk, The Influencer Project, and ion Interactive.

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Category: eCommerce Tests, Email TestsTags: , ,

New A/B Test for Your Vote: Abandoned Cart Email Reminder – 36% gain

Click to cast your vote on this week’s test – which email offer sent to Movies Unlimited shopping cart abandons resulted in a whopping 36% sales gain?

This was an email template test — so the site is seeing an ongoing bottom-line gain from it as the campaign continues to go out to new
abandons routinely.

Plus, there’s a cool twist to the results because the email that got the most initial clicks was NOT the winner! Anyone choosing test winners based on button clicks alone, needs to see these results.

I’m looking forward to everyone’s comments about this week’s test. Come, vote, and join the conversation at: http://whichtestwon.com/archives/4101

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Marketing Vox,
Lyena Solomon, Greg Thomas, Neuromarketing Blog, M3Digital, Cody De Vos, Anna Talerico, ion interactive Post Click Marketing blog, Jeff
Doan, Lori Harris, Daniel Foster, TechSmith, Landing Page Tips, Email Marketing, Megan Bozman, Jeff Peden, Stu McLaren, Michelle MacPhearson, Jason Randle, Julie Perry, Lisa Hartwell (several), Tim Watson, Crys Williams, Sam Pederson, Stuart Ayling, Remco Aalbregt, Bruce Greig, Joanna Martin, Sarah Cairncross, Rob Willox, Charles Neville, Chantelle Flannery, Susan Shaffer, Shock Marketer, Jeremy J. Brown, Judy Seiler, Friendly Billing, Stefan Debattista, Anna Yeaman, Gavin Bonthron, Michelle MacPhearson, Colin Y.J. Chung, Will Scully-Power, Emer Kirrane, Chris Khalil, Rudi Shumpert, Charles Thrasher, Nancy Schwartz, Marketing Filter, Web Design Filter, and Matthijs van Engelen.

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Category: eCommerce Tests, Email TestsTags: ,

New A/B Test for Your Vote: The Sims3 Registration Offer

Oh yeah – The Sims, one of the most popular online games of all time, has just released the results of their latest A/B test exclusively with us. Click to guess which player registration page got a 40.1% higher conversion rate…

By the way, if you’re at the Conversion Conference in San Jose right now, be sure to say hi to WhichTestWon’s Senior Reporter Natalie Myers who is there covering the show for us. So far she says some speakers are doing WhichTestWon-like presentations, which gives her a huge secret thrill whilst sitting in the audience.

Next week, we’ll publish Natalie’s wrap-up report from the show. In the meantime, click here to check out this week’s A/B Test for Sims3!

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially MarketingProfs who called us one of their favorite sites (!), as well as Nathaniel Stott, Christ Coolen, Anna Sizer, @WUMarketing, Filippo Toso, Jon Pinney, Heather Foster, Teej Murphy, Patrick at BingoCardCreator.com, Pedro Gonzalez, Matthew C Moore, Gina Nero, @b_young, Charles MacKenzie, Jim Webster, Direct ROI, Sigrid Saxevik, UXFeeds, Michael Fortin, Stephan Stavrakis, @esuiteone, Colin Y.J. Chun, Reuben D Rock and the guys at Koesplus.org.

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Category: Lead Generation TestsTags: ,