In this week’s test you get to vote on email newsletter subject lines. Both the subject lines were for the exact same email newsletter… but one resulted in 21% more opens and 45% more unique clicks than the other. Click to see if you can guess which version won.
If you publish an email newsletter that contains multiple articles, or other content items, this test completely applies to you. The whole single-topic vs multiple-topic newsletter subject line issue is one that I personally have wrestled with for years, so it makes me very happy to see another marketer’s test results.
Take a look at the test, vote for the one you think won, and then please do post a comment about your own experiences and insights into this one: http://whichtestwon.com/archives/4579
P.S. Thanks to the *boatload* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including Oli Gardner, SEOmoz Blog, Linda Bustos, Get Elastic Ecommerce Blog, Melissa Cooper, USiT Blog, CopyClips Blog, Business Marketing and Marketing in Business Blog, Laura Mitchell, Susan Shaffer, Dave Fisher, Stacy Taylor, Nathan Potter, Nicole Skuba, Guillermo Pareja, Lynn Koves, Dianna Huff, Brenna Holmes, Carrie Hill, Blizzard Internet, Landing Page Tips, Marketing Filter, Paul Gailey, Christine Johnston, Adam Zais, Phelan Riessen, Grapevine Consulting, Rebekah E. Donaldson, Martine Hunter, B2B Launch Pad, Parallel Path, Naomi Niles, Geetanjali Dighe, userfirst, Escapia, VRMA, Joanna Pineda, Charlie Southwell, Malinea Conseil, Alain Guinot, Slow Food Kitchen, Gary Fenn, Carol Ford, Brian Cray, Benin Brown, Henrique Garcia, Luis Rocha, Iris Ferrera, Bill Sheridan, David Wells, David Travis, Alexis Brion, Ian R. Waugh, Philip Hodgson, UXBooth, Niels Koopmans, Mel Cassio, Cartucho, Arlene Hall, Cyndi Tetro, Clearwebstats.com, Brandon Hubbard, Will Scully-Power, Alastair Simpson, UXfeeds, Egbert Oostburg, PrairieWeb Internet, Greg Goodson, Martin Weinberg, and Mainsail Web Development!