Brands That Test : Which Test Won

A Place for Mom

Tech Used:	Visual Website Optimizer
Agency Used:	In-House
Case Studies:	Bullet Copy Test: Which Got 13.48% More Consumers to Complete a Lead Gen Form on the Following Page?

Active Network

Tech Used:	Google Website Optimizer
Agency Used:	Meclabs
Case Studies:	Which Image (Sarah or Blair) Won a 36% Lift in Free Account Sign Ups? Which Page Got an 89.8% Lift in Free Account Sign Ups?

AirportParkingReservations

Tech Used:	SiteSpect
Agency Used:	In-House
Case Studies:	Which Parking Reservation Search Results Page Increased Clicks to the Cart

Alchemy Worx

Tech Used:	Epsilon DREAMmail, In-House
Agency Used:	In-house, In-House
Case Studies:	Email Subject Line Test: Which Otherwise Identical Message Got More Clicks (Not Opens) – Dash vs. Colon? How Should Special Characters Be Used in Email Subject Lines? Syntactical (Structural) Use vs. Decorative Use

Allied Health

Tech Used:	In-House
Agency Used:	Tightrope Interactive
Case Studies:	Which Ad Footer Headline Increased Both Leads & Revenue (2013 Awards Winner)

ALOT

Tech Used:	Webtrends Optimize
Agency Used:	Webtrends
Case Studies:	PPC Landing Page Test: Which Got 73.15% More Visitors to Download the Free Toolbar?

Alpha Software

Tech Used:	Google Adwords and Kenshoo
Agency Used:
Case Studies:	Which PPC Landing Page Got 98% More Trial Downloads?

Alpha Ecological

Tech Used:	Google Website Optimizer
Agency Used:	Synotac Web Design
Case Studies:	Alpha Ecological Tests Homepage Copy, Images, and Layout: Which Got More Email Leads? (Testing Awards Silver Winner)

Amsterdam Printing

Tech Used:	Adobe Test & Target, Test&Target
Agency Used:	In-House,
Case Studies:	Ecommerce Button Copy Test: Did ‘Personalize Now’ or ‘Customize It’ Get 48% More Revenue Per Visitor? (Testing Awards Gold Winner) Ecommerce Template Test: Which Button Wording Lifted Average Revenue Per Visitor by 45% for Customizable Products?

Andy Jenkins Blog

Tech Used:	iContact
Agency Used:	In-house
Case Studies:	B2B Email Subject Line A/B Test: Which Got a Higher CTR – “(Download)” Before or After Main Copy?

Anonymous

Tech Used:	Webtrends Optimize
Agency Used:	Webtrends
Case Studies:	Which Application Start Page Convinced 22% More UK Consumers to Open International Bank Accounts?

AOL

Tech Used:	Adobe Test and Target
Agency Used:	Brooks Bell
Case Studies:	AOL’s Benefit Adoption Test – Is Creating a Progress Bar Worth the Work? (Awards Silver Winner)

Art.com

Tech Used:	Webtrands Optimize
Agency Used:	Webtrends Optimize
Case Studies:	Which Mobile Visitor Landing Page Increased App Downloads for Art.com?

Asda (Wal-Mart UK)

Tech Used:	Maxymiser Onsite Marketing LTD
Agency Used:	Maxymiser Onsite Marketing LTD
Case Studies:	Wal-Mart’s UK Chain Tests Radical Homepage Redesign: Which Layout (not Content) Reduced Bounce Rates by Double Digits?

Audio Editions

Tech Used:	Google Website Optimizer
Agency Used:	Blast Advanced Media
Case Studies:	Audio Editions Tests Catalog Request Pages: Which Got More Sign Ups? (Testing Awards Silver Winner) Do Shorter Registration Forms Work Better? Consumer Lead Generation Long vs. Shorter Form Tests

Aussie

Tech Used:	Google Website Optimizer
Agency Used:	In-House
Case Studies:	Which Landing Page Increased Mortgage Application Leads by 64%?

Autodesk

Tech Used:	Adobe Test & Target
Agency Used:	In-House
Case Studies:	Single vs. Multi-Step Form – Which Got 23% More Submissions? (Note: Form fields were identical.) Which Navigation Bar Header Copy Got More Sub-Nav Link Clicks — ‘Solutions’ vs. ‘Industries’? (2013 Award Winner)

Avis UK

Tech Used:	House of Kaizen
Agency Used:	House of Kaizen
Case Studies:	Avis UK Tests its PPC Landing Page: Which Got More Car Rental Bookings? (Testing Awards Gold Winner)

AwayFind

Tech Used:	Visual Website Optimizer
Agency Used:
Case Studies:	Landing Page A/B Test – Which Copy Increased Trial Sign-Ups (Testing Award Gold Winner)

AWeber

Tech Used:	AWeber, Visual Website Optimizer
Agency Used:	In-House
Case Studies:	Does Adding Personalization in a Subject Line Increase Opens and CTRs (2012 Email Testing Award Gold Winner) Which page increased newsletter opt-ins for this Email Marketing Software Company (2012 Email Testing Award Silver Winner)

BabyAge.com

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Studies:	Unusual Ecommerce Test: Will Add-to-Cart Work Better on the Left or Right Side of the Page?

Beamax

Tech Used:	Visual Website Optimizer
Agency Used:	In-house
Case Studies:	Homepage A/B Split Test: Which Text Link Color Got a 53% Lift in Clicks – Red or Blue?

BestStunGun

Tech Used:	Google Website Optimizer
Agency Used:	FutureNow
Case Studies:	Landing Page Cross-Sale A/B Test: Do More Products Equal More Sales or Unwelcome Distraction? (Testing Awards Silver Winner)

Bloom Avenue

Tech Used:	In-house
Agency Used:	magnify360
Case Studies:	Which Ecommerce Category Page Template Won An 88% Lift in Flower & Gift Purchases?

Brewer's Market

Tech Used:	Google Website Optimizer
Agency Used:	In House
Case Studies:	Which Homepage Sold More Homebrew Beer Kits During the Holidays? (Traffic Was Mainly PR-Driven.)

BrightTALK

Tech Used:	Silverpop Engage
Agency Used:	In-House
Case Studies:	Does ‘Live Today’ or ‘Live Tomorrow’ in a subject line increase opens and engagement (2012 Email Testing Award Gold Winner)

Build.com

Tech Used:	Adobe Test & Target
Agency Used:	In-House
Case Studies:	Do Icons in Your Navigation Increase Ecommerce Sales? (2013 Award Winner) How Full Should a Shopper’s Cart Be When a “Free Shipping When You Spend $199″ Header Appears? $100+ versus $150+? Should a company offer a coupon code in the cart and when should they? (Testing Awards Gold Winner)

Business & Legal Resources (BLR)

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Studies:	BLR Tests Email Newsletter Sign-up Form: Which Version Increased Opt-ins? (Testing Awards Gold Winner) BLR Tests Form Headlines & Main Page Headline vs. No Headline (Testing Awards Silver Winner) Which Order Form Headline Boosted Trial Subscriptions by 113%: the Longer Version or the Shorter One?

BuyRealTwitterFollowers

Tech Used:	Visual Website Optimizer
Agency Used:
Case Studies:	Did Adding a Video and ‘How it Works’ Section to This Homepage Increase Immediate Sales?

Cabot Heritage Corporation

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Studies:	Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy

California Closets

Tech Used:	LiveBall by ion interactive, Liveball by ion Interactive
Agency Used:	Big Giant Conversions
Case Studies:	California Closets’ Offer Page – Which Final Page in a 4 Step Sequence Got 439% More Leads from PPC Traffic PPC Landing Page Copy Test – Does Matching Headline & Body Copy to Your Initial Ad Copy Really Matter? (Version A = Matched; Version B = General)

Campaign Monitor

Tech Used:	In-house, Google Website Optimizer
Agency Used:	In-house
Case Studies:	Email A/B Test: Which Customer Survey Invite Got 51% More Clickthroughs? Will Adding an Overlay to Your Landing Page Increase or Decrease Conversions?

CaratLane

Tech Used:	PadiAct
Agency Used:
Case Studies:	Which Email Subscription Widget, Popup or Right Column Slider, Got 59% More Subscriptions? (Note: Popup and Slider Were Triggered on Visitor’s 4th Product View)

Chapel Hill Tubal Reversal Center

Tech Used:	Google Website Optimizer
Agency Used:	ROI Revolution
Case Studies:	Can the Photo Accompanying a Testimonial Make a Difference in Conversions? Happy Baby vs. Sleepy Newborn

Charmandising

Tech Used:	Google Website Optimizer
Agency Used:	Altima
Case Studies:	Multi-page vs Single Page Cart: Which Increased Sales by 67%? (2013 Awards Winner)

Clare Florist

Tech Used:	Campaign Monitor
Agency Used:	Attacat
Case Studies:	Does Initial Caps or All Caps Increase Opens & Revenue for this Online Florist (2012 Email Testing Award Gold Winner)

Clarks

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Studies:	Does a ‘What’s in Your Cart’ Drop Down Increase Clicks to Checkout? (2013 Award Winner)

ClearDebt

Tech Used:	Google Website Optimizer
Agency Used:	Paul Gailey
Case Studies:	Homepage Image A/B Test: “Sad” Young Woman vs. “Haggard” House Wife – Which Got More Clicks on the Big Yellow Button?

Cleverstuff

Tech Used:	Convert Experiments
Agency Used:	In-House
Case Studies:	Niche Ecommerce Homepage Test: Should You Start with a Brand Positioning Section… or Just List Products?

Cliic

Tech Used:	Google Website Optimizer
Agency Used:	Altima
Case Studies:	Which Landing Page Got a 50.01% Lift in Online Auction Credit Purchases – Auto-Play Video vs. Recently Auctioned Items?

Clinton Bush Haiti Fund

Tech Used:	Optimizely
Agency Used:	In-house
Case Studies:	Nonprofit A/B Test: Which Page Got A 10.2% Lift In Average Donation Amounts for Haiti?

CMO.com

Tech Used:	Adobe Test&Target
Agency Used:	Adobe Digital Consulting Group
Case Studies:	CMO.com Tests the Date Display on News Articles: Which Got More Article Clicks? (Testing Awards Gold Winner)

Confidis

Tech Used:	Avenseo, Google Website Optimizer
Agency Used:	Altima
Case Studies:	Cofidis Tests Several Landing Page Tweaks: Which Got More Subscriptions to a Financial Product? (Testing Awards Silver Winner) Which Radically Redesigned Landing Page Increased Sign Ups by 48%

Connected Web Solutions

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Studies:	“Free” Offer vs. Statement – Which Call to Action Button Copy Got a 171% Lift in Clicks?

Cook Travel

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Studies:	Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?

Crew

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Studies:	Which Cart Widget Increased Sales – Note: The widget was in the top right hand corner of the header site-wide

Crutchfield

Tech Used:	In-house
Agency Used:	In-house
Case Studies:	Did the Drop-Down or Radio Button Result in More Purchases and Fewer Error Messages on This Checkout Page? (Testing Awards Gold Winner)

Curious Country Creations

Tech Used:	Google Website Optimizer
Agency Used:	FutureNow
Case Studies:	A/B Button Test: Did “Submit” or “Go to Payment Options” Get More Clicks? Shopping Cart Page One A/B Test: Which Convinced More Shoppers to Click to the Next Checkout Step?

De Baak

Tech Used:	Visual Website Optimizer
Agency Used:	Traffic4u
Case Studies:	Creative Image-focused Homepage vs. Classic Homepage Style – Which Got More Clickthroughs? (2013 Award Winner)

Deals Direct

Tech Used:	Google Website Optimizer
Agency Used:	Future Now
Case Studies:	Which Shopping Cart Copy Got More Purchases? (Testing Awards Silver Winner)

Dell

Tech Used:	LiveBall by ion Interactive, Adobe Test & Target, Adobe Test&Target, LiveBall by Ion Interactive
Agency Used:	ion Interactive, In-House, DELL, In-house
Case Studies:	Classic Contact Us Page Design vs ‘Mega-Image’ Style — Which Decreased Bounces & Increased Leads from Internal Traffic? Dell Button Test – ‘Customize’ vs. ‘Customize & Buy’ Dell Ecommerce Cart A/B Test – Did a Cleaner Top Nav Increase Sales? Dell Japan Tests Behavioral Targeting Throughout Its Site: Which Got More Monitor Purchases? (Testing Awards Gold Winner) Dell Tests Additional Navigation vs. Promos at the Top of a B2B Ecommerce Page: Which Got More Purchases? (Testing Awards Silver Winner) Does Adding Comparative Icons to Category Pages Increase Sales? (Testing Awards Silver Winner) Does Increasing Friction for Item Removal in Carts Raise Sales – ‘Are You Sure?’ Overlay Test (Testing Awards Silver Winner) Ecommerce Product Page Test – Reordering the Product Selection Filters in the Left Hand Margin Search Box A/B Test – Which Increased Revenue Per Visitor? (Testing Awards Gold Winner) Should Multi-Page Lead Gen Forms Have “Step” Indicators? (Testing Awards Gold Winner) Which Cart ‘Thank You’ Page Increased Follow-On Sales After a Purchase? Which Checkout Welcome Page Increased Revenue per Return-Customer? Which Homepage Increased Return Customer Satisfaction Ratings by 10%? (Testing Awards Honorable Mention) Which Homepage Increased Revenue Per Visitor – Grid Product Selection vs One Main Hero? (Testing Awards Gold Winner) Which Homepage Increased Sales for Dell in the US, CA, EMEA – Version B Has a Targeted Call Out for Non Windows 7 Users Which Laptop Search Results Page Layout Increased Average Order Value? Which of Dell’s Category Pages Got More Laptop Orders? Note: The Only Change is in the Left Side-Bar (Testing Awards Gold Winner) Which Page Lead to More Leads – Sub Navigation vs no Sub Navigation (Testing Awards Gold Winner) Which Page Set as Default Shopping Path Content Increased Sales – Tech Specs vs Design Specs (Testing Awards Silver Winner) Which PPC Landing Page Generated More Sales Leads for Medical Tablets? (2013 Award Winner) Which Product Description Blurbs Sold More Dell Computers in Japan? (Note: Original copy translated here.) Which Radically Redesigned Laptop Category Page Increased Revenues Per Visitor Which Version Sold More Laptops to Canadians – All Changes Were Applied Through the Entire Laptop Configuration Process

Delta Air Lines

Tech Used:	In-house
Agency Used:	In-house
Case Studies:	Delta Tests Search Form vs. Select-a-Flight Grid on its ‘Weekly Web Fare’ Page – Which One Increased Flight Purchases?

Democratic National Committee

Tech Used:	Optimizely
Agency Used:	In-house
Case Studies:	Democratic National Committee Tests its Facebook App: Which Got More Users to Invite Friends?

Dennis Publishing

Tech Used:	Visual Website Optimizer
Agency Used:	In-House
Case Studies:	Which Position for Google AdSense Ads Increased Clicks – Bottom vs. Left Hand Rail (2013 Award Winner)

Design3000

Tech Used:	Optimizely
Agency Used:	QUISMA
Case Studies:	Which Ecommerce Product Page Increased Sales – Nav Bar Removal Test

DHL Express

Tech Used:	LiveBall by ion interactive
Agency Used:	In-house
Case Studies:	DHL Express Tests Male vs. Female Image: Which Generated 108% More Norwegian Leads on this PPC Landing Page?

Direct Line Germany

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Studies:	Multivariate Test: Which Homepage Button Got 9.23% More Registrations from Visitors Using iPads? (Note: Only vote on the button)

Directa.nl

Tech Used:	Google Website Optimizer
Agency Used:	Tribal Internet Marketing
Case Studies:	Which Credit Application Page Got More Visitors to Click the Main CTA Button? (Testing Awards Honorable Mention)

DirectBuy

Tech Used:	USADATA
Agency Used:	USADATA
Case Studies:	Benefit vs Greed – Which Email Offer & Template Increased Offline Sales forDirectBuy? (2012 Email Test AwardsWinner)

DIYthemes

Tech Used:	Visual Website Optimizer
Agency Used:	In-house
Case Studies:	Blog A/B Test: Which Opt-in Box Got 122% More Email Signups – With Social Proof Messaging or Without It?

Doctors without Borders UK

Tech Used:	Visual Website Optimizer
Agency Used:	House of Kaizen
Case Studies:	Which Page Got 26.88% More Visitors to Click on the ‘Donate’ Button?

Dynamic Science

Tech Used:	Vertster
Agency Used:	In-house
Case Studies:	Liporexall A/B Tests Checkout Page Versions (Testing Awards Silver Winner)

Eaglemoss Publishing Baked & Delicious

Tech Used:	Visual Website Optimizer
Agency Used:	House of Kaizen
Case Studies:	Which Homepage Sold More Magazine Subscriptions to Traffic From TV Ads?

Eden Springs

Tech Used:	Visual Website Optimizer
Agency Used:	Attacat
Case Studies:	Which Landing Page Design Increased Business Leads by 179%?

Eduhub (now called Springest)

Tech Used:	Visual Website Optimizer
Agency Used:
Case Studies:	Which Dutch Brochure Request Page Helped Land €50k More Sales Annually? (Version A has testimonials; B has intro copy)

Expedient

Tech Used:	Google Website Optimizer
Agency Used:	Fathom
Case Studies:	Which Radically Redesigned Form Increased B2B Leads by 368.5%?

ExpressWatches

Tech Used:	Visual Website Optimizer
Agency Used:	HP-Groups
Case Studies:	Brand Authentication vs Price Guarantee: Which Version Got 107% More Online Sales?

EZtexting

Tech Used:	Visual Website Optimizer
Agency Used:	In-House
Case Studies:	Does a ‘Chat Now’ Button Increase Lead Conversions or Is it a Distraction? (Testing Awards Gold Winner)

FaveCraft

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Studies:	Does Size Really Matter When It Comes to Email Opt-In Form Overlays? Please Vote For Which Got More Opt-Ins.

Florida Coastal School of Law

Tech Used:	Lyris
Agency Used:	OfferMaxima
Case Studies:	Email Subject Line + Creative Test: Which Combo Lifted Applications 558% for this Florida Law School?

Fonq.nl

Tech Used:	TypeResult
Agency Used:	Online Dialogue
Case Studies:	Which Internal Site Search Functionality Got More Purchases: Results Appearing on the Same Page vs. the Next Page? (Testing Awards Gold Winner)

Foursquare Church, The

Tech Used:	Campaign Monitor
Agency Used:	In-house
Case Studies:	Email Newsletter Template A/B Test: Which Got More Clickthroughs?

Fragrance Direct

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Studies:	Fragrance Direct Tests the Layout of its Checkout Page: Which Got More Purchases? (Testing Awards Gold Winner)

Free People

Tech Used:	Monetate
Agency Used:	In-house
Case Studies:	Banner Copy A/B Test: Which Phrase Got a 49% Lift in Purchases & 265% More First-Time Customers in Australia & New Zealand? Which Landing Page Boosted Purchases From People Who Left Items in Their Cart Within the Last 30 Days? (Testing Awards Honorable Mention)

Freo

Tech Used:	In-House, Visual Website Optimizer
Agency Used:	Online Dialogue
Case Studies:	Which Button Increased Leads on a Personal Loan Product Page? Flat vs Gradient Design (Translation: “Request a Free Quote”) Which Homepage Calculator Increased Financial Loan Leads – “Transfer Your Loan” vs “Cost of Your Loan” (Translation Ours; Testing Awards Silver Winner) Which Homepage Got More Loan Applications – Version A’s Single Center Button ‘Apply for a Loan’ vs. Version B’s Two Buttons ‘Revolving Credit’ and ‘Personalized Loan’

GameGround

Tech Used:	Unbounce
Agency Used:	In-house
Case Studies:	GameGround Tests Totally Different Landing Page Designs: Which Got More Clicks on the Facebook Sign-In Button? (Testing Awards Silver Winner)

Gemm Learning

Tech Used:	Visual Website Optimizer
Agency Used:	Fathom
Case Studies:	Homepage Radical Redesign A/B Test: Which Version Got 7,916% More Demo Request Button Clicks? Which Radically Redesigned Lead Generation Page Increased Form Submissions? (2013 Award Winner)

GetItFree.com

Tech Used:	In-House
Agency Used:	In-House
Case Studies:	Does Adding a ‘No Thanks’ Exit Link to the First of Several Offer Pages Increase Revenues?

Ginger Software

Tech Used:	EyeView
Agency Used:	EyeView, Inc.
Case Studies:	Online Video Voiceover A/B Test: Which Accent Convinced More Global Visitors to Click for a Free Download? (Brit vs. Yank)

Google

Tech Used:	Google Website Optimizer
Agency Used:	In-House
Case Studies:	Which Google Website Optimizer Homepage Increased Registrations (Bullet Points vs. Video)

Google Maps

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Studies:	Highlight Step One or Step Two? Which Placement of a Blue Box Increased Google Gadget Installations 50.5%?

Grasshopper

Tech Used:	Adobe Test&Target powered by Omniture, Omniture
Agency Used:	In-house
Case Studies:	Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention) How Should You Rank Price Options: From High-to-Low or from Low-to-High? New Test Results

Great American Days

Tech Used:	Google Website Optimizer
Agency Used:	HP Group
Case Studies:	A/B EcommerceTest: Which Benefits Below the Photo Got 18.7% More Purchases?

Green Guide

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Studies:	Two Radically Different Lead Gen Landing Page Designs: Which Got a 91.4% Boost in Form Submits? (Testing Awards Gold)

GS1

Tech Used:	Google Website Optimizer
Agency Used:	Arc90
Case Studies:	Which Landing Page Design Got a 1,363% Boost in Clicks on the CTA Button? (Testing Awards Gold Winner)

Hair Club

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Studies:	Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads?

Hallmark

Tech Used:	Autonomy Optimost, Optimost
Agency Used:	In-House, , Optimost, Autonomy Optimost
Case Studies:	Hallmark’s Category Page Radical Redesign – Which A/B Test Version Got More Clickthroughs? Pricing Display Test: Which Volume Discount Copy Increased Hallmark Card Sales? Which Hallmark Product Page Design Increased Ecommerce Sales Which Shipping Copy Increased Revenue Per Visitor by 18% – Note: Red Circle is Ours (Testing Awards Gold Winner)

Harry & David

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Studies:	Harry & David’s Multivariate, Site-Wide Header Test: Search Box & Cart Widget

Hiscox

Tech Used:	Celebrus Technologies
Agency Used:	Crayon
Case Studies:	PPC Landing Page Test: Which Got 38% More Button Clickers to Complete a 5-Page Process to Buy Business Insurance?

HubSpot

Tech Used:	In-House, HubSpot
Agency Used:	In-House, In-house
Case Studies:	Did a 7-Day or 30-Day Free Trial Offer on Hubspot’s Homepage Increase Trial Sign-Ups HubSpot Tests Homepage Copy: Which Got More Free Trial Downloads – Goal-Focused vs. Role-Focused? (Testing Awards Gold Winner) Which Landing Page Got 24% More Lead Generation Form Submits? (Testing Awards Silver Winner) Which LinkedIn Ad Copy Got More 133% Clicks? (2013 Testing Awards Winner)

Hysalma

Tech Used:	Google Website Optimizer
Agency Used:	Web Arts AG
Case Studies:	A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks?

Hyundai

Tech Used:	Visual Website Optimizer
Agency Used:	Traffic4u
Case Studies:	Does Adding Social Proof – Such as Test Drives Requested This Month – Increase Leads? (Testing Awards Silver Winner)

Hyundai Netherlands

Tech Used:	Visual Website Optimizer
Agency Used:	Traffic4U, Traffic4u
Case Studies:	Hyundai Netherlands Tests Several Changes to its Car Model Pages: Which Got More Brochure Requests? (Testing Awards Silver Winner) Which Order of Steps Got More Dutch Consumers to Request Hyundai Test Drives? Contact Info Form as Last Step or Middle Step?

IBM

Tech Used:	Adobe Test&Target, Maxymiser
Agency Used:	In-house, Maxymiser
Case Studies:	IBM Tests Radically Different Homepage Designs: Which Got More Product Page Views? (Testing Awards Gold Winner) IBM’s Sub-Navigation Test — Did a Drop-Down Box or On-Page Links Increase Site Section Engagement? (2013 Award Winner)

IDES

Tech Used:	Arial Software
Agency Used:	In-house
Case Studies:	B2B Email Test: Which Ad in the Lower Left Corner Got More Clicks & Form Submissions — Image or Text Ad?

Improvements® Catalog

Tech Used:	Monetate
Agency Used:	Monetate
Case Studies:	Does an Info Overlay – Triggered the Instant Shoppers Land on a Product Page – Increase Sales? (2013 Testing Awards Winner)

IMVU

Tech Used:	In-house
Agency Used:	In-house
Case Studies:	Virtual World Landing Page A/B Test: Which Converted More Visitors into Paying Users?

Infiniti

Tech Used:	Adobe Test & Target
Agency Used:	Critical Mass
Case Studies:	Which Generated More Auto Buyer Sales Leads — 4-Step vs 5-Step Process (Testing Awards Gold Winner)

ING Netherlands

Tech Used:	SiteSpect
Agency Used:	In-House
Case Studies:	Text vs Cartoon-style ‘How to Open an Account’ Info – Which Converted More New Bank Accounts? (2013 Award Winner)

Intelliquote

Tech Used:
Agency Used:	OfferMaxima
Case Studies:	Email Multivariate Test: Which Version Got 52% More Clickthroughs for Life Insurance Quotes?

Iomega, an EMC Company

Tech Used:	LiveBall by ion Interactive
Agency Used:	ion Interactive
Case Studies:	Which PPC Landing Page Converted 110% More Leads? On-Page Form vs Self-Segmentation Path to Same Form?

Ion Interactive

Tech Used:	Visual Website Optimizer
Agency Used:	In-House
Case Studies:	Which Copy Lead to More Clicks? ‘Customer Success’ vs. ‘Case Studies’ (2013 Testing Awards Winner)

IXACT Contact

Tech Used:	Visual Website Optimizer
Agency Used:	Fathom
Case Studies:	Radical Form Redesign – Which Got 30.35% More Completed Trial Orders? (Changes Incl. Sub-Head & Single vs Multiple Pages)

Jigsaw

Tech Used:
Agency Used:
Case Studies:	Which Email Generated 73% More Revenue? Version A Clicked to an eCommerce Product Page; Version B Clicked Directly to Cart (Note: Click 2x for bigger images)

Jules.fr

Tech Used:	Google Website Optimizer
Agency Used:	Altima
Case Studies:	Which Product Shots Got More Purchases: Just the Product vs. a Model Wearing the Product (in this case, shirts)? (Testing Awards Gold Winner)

Just-Rewards, a division of Experian

Tech Used:	Maxymiser Onsite Marketing LTD
Agency Used:	Maxymiser Onsite Marketing LTD
Case Studies:	Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions)

Karmaloop

Tech Used:	Monetate
Agency Used:	Monetate
Case Studies:	Which Homepage Increased Revenue (Note: Version B’s Call-Out Used Dynamic Text Based on Visitor’s Location)

Kaya Skin Clinic

Tech Used:	Visual Website Optimizer
Agency Used:
Case Studies:	PPC Landing Page Copy Test: Which Form Headline Lifted Leads and Sales for a Beauty Clinic Chain in India?

Kentucky.com Idahostateman.com Macon.com

Tech Used:	Adobe Test & Target
Agency Used:	In-House
Case Studies:	Should Your Site Have Shaded ‘Sides’ to Increase Content Engagement? Note: Left Version Has Pale Grey Sides (2013 Award Winner)

KinderCare

Tech Used:	Adobe Test & Target
Agency Used:	ISITE Design, ISITE Design
Case Studies:	Does Adding a ‘Comments’ Form Field Hurt Lead Generation Conversions? (2013 Award Winner) Geolocation Technology Test: Was MaxMind or Adobe Test & Target More Accurate? (Awards Gold Winner) KinderCare Button Copy Test: Did Price Info or a Tour Offer Get 282% More Form Submissions? (Click ‘enlarge’ to see entire page) KinderCare’s Multivariate Test – Which Element(s) on the Primary Call to Action Increased Clicks by 68% Mega-Image Background vs Traditional Homepage Design — Which Converted 18% More Visitors to Leads? Which Chat Widget Placement Got More Visitors to Initiate Chats? Top vs Bottom Location

KRAS

Tech Used:	, In-House
Agency Used:	Online Dialogue, In-House
Case Studies:	Does Copy Explaining the Next Stage of the Booking Process Increase Trip Sales? (Testing Awards Silver Winner) Does Itemized or “All Included” Pricing Convert More Travel Shoppers? (Note: red arrow is ours.) Which Left Column Navigation Increased Sales 69% – Drop Down Options vs Form Fields (Testing Awards Silver Winner) Which Search Results Page Got 14% More Unique Purchases? More Visible Results vs More Filters? Which Type of Default Content Increased Sales 17.5% – Pricing Information vs. Trip Overview (Testing Awards Gold Winner)

KRAS.NL

Tech Used:	In-House
Agency Used:	Online Dialogue, In-House
Case Studies:	Does Adding a “My Bookings” Section to a Homepage Right Column Increase Travel Sales? (Testing Awards Silver Winner) Which Footer Template Increased Travel Ecommerce Sales – Fairly Clean vs List of Products (Testing Awards Gold Winner) Which Search Results Template for a Travel Site Increased Bookings 16% (Testing Awards Silver Winner)

Krone

Tech Used:	In-House
Agency Used:	e-dialog
Case Studies:	News Media Sub-Navigation Test: Big Drop-Down vs. Persistent Bar – Which Increased Engagement? (2013 Award Winner)

Laithwaites Wine

Tech Used:	Performable
Agency Used:	In-house
Case Studies:	Direct Mail Landing Page Test: Which Offer Copy Got More Online Sales?

Laura Ashley

Tech Used:	Maxymiser
Agency Used:	Maxymiser Onsite Marketing LTD
Case Studies:	Laura Ashley Ecommerce Test: How to Get More Shoppers to Click the “Go to Checkout” Button

Leading Edge Herbals’ Genf20 HGH

Tech Used:	Vertster
Agency Used:	DM Contact Management
Case Studies:	Ecommerce Homepage Test: Copy-Heavy vs. Autoplay Video

LearnQTP

Tech Used:	AWeber
Agency Used:	In-House
Case Studies:	Descriptive vs Cryptic Email Subject Line: Which Got 45.2% More Software Developers to Clickthrough?

Tech Used:	In-House
Agency Used:	In-House
Case Studies:	Which Radically Redesigned Offer Page Increased Paid LinkedIn Subscriptions by 20% – Note: Version A Uses Dynamic Content & Version B Uses Static Content

Loop11

Tech Used:	Optimizely
Agency Used:	Clever Zebo
Case Studies:	Does an Awards Badge Increase Form Fill Conversions or Distract Prospects?

MacDonald Hotels & Resorts

Tech Used:
Agency Used:	RedEye International Ltd
Case Studies:	“Read More” vs “Find Out More” – Which Button Wording Increased Click to Order Rates by 436%?

MailChimp

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Studies:	Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”?

Marc O’Polo

Tech Used:	Vertster
Agency Used:	QUISMA GmbH
Case Studies:	Which Homepage Clothing Ecommerce Site Increased Unique Sales by 38% – Single Hero Image vs. Differentiated Male & Female Collection

MarketingProfs

Tech Used:	LiveBall by Ion Interactive
Agency Used:	In-House
Case Studies:	Which Landing Page Headline & Subhead Version Increased Leads by 27.76%? (Testing Awards Silver Winner)

Martin Memorial Medical Center

Tech Used:	In-house
Agency Used:	Allegiant Direct
Case Studies:	A/B Test: Which Direct Mail Letter Lifted a Hospital’s Average Donation Size by 307%?

Maxymiser

Tech Used:	Marketo
Agency Used:	In-House
Case Studies:	B2B Email Blast Template Redesign – Which Got More Clicks? (2012 Email Test Awards Honorable Mention)

McClatchy Interactive

Tech Used:	Test&Target, Adobe Test & Target
Agency Used:	, In-House
Case Studies:	Newspaper A/B Test: Which Got More Promo Clicks (Toyota & Readers’ Choice) and 11% Lift in Page Views per Visit? Newspaper Homepage Test: Does Removing a Line Rule Between Stories & Ads Increase Engagement? (Red Arrow Ours) Online Newspaper Layout Test – Should Photos Alternate Sides or Always Appear to the Right of Stories? Should Online Newspapers Align Story Photos to the Left or Right to Increase Engagement?

Medicinal Marijuana Business Daily

Tech Used:	AWeber
Agency Used:	In-House
Case Studies:	Medical Marijuana Business Daily Newsletter Sign-up — 15 vs. 30 Second Overlay Timing Test

Merchant Warehouse

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Studies:	One Page Form vs a Multi-page Form (With the Same Questions): Which Garnered More Applications?

MerchantCircle

Tech Used:	Vertster
Agency Used:	In-house
Case Studies:	Homepage A/B Test: Which Order of Offers Got 50.2% More Consumers to Clickthrough from Either Offer & Submit Their Email for Site Access? If You Chase After Page Leavers With a Chat Invitation, Will They Decide to Buy a Monthly Membership After All?

Milonga Music

Tech Used:	Google Website Optimizer
Agency Used:	Fifty-Five
Case Studies:	Which Product Page Got More Purchases? (Testing Awards Silver Winner)

MLPseminar

Tech Used:	In-House
Agency Used:	In-House
Case Studies:	Which AdWords Headline Increased Double Opt-In Leads — but Not Clicks (Note: Landing Pages Were Identical)

MojoPages.com

Tech Used:	Vertster
Agency Used:	In-house
Case Studies:	MojoPages.com Tests Sponsor Listings Landing Page. Which Version Increased Clicks on Advertiser Links? (Testing Awards Gold Winner)

MoneYou

Tech Used:	In-House
Agency Used:	Online Dialogue
Case Studies:	A/B Button Copy Test – Version A Button Copy: ‘More Information About Savings’ Version B Button Copy ‘Yes, I want to save 2.95% Interest’ Longer Benefit Copy With Button Below Fold vs Shorter Copy With Button Above Fold? (Testing Awards Silver Winner) Which Landing Page Increased Opened Savings Accounts by 124%? (Testing Awards Honorable Mention)

MoneySuperMarket

Tech Used:	Webtrends Optimize, Webtrends Optimize
Agency Used:	Webtrends, Webtrends
Case Studies:	Does Social Proof Increase Conversions? ‘Big Brand Prices’ vs. Consumer Ratings (Top Right Corner of Versions) Which Personal Credit Rating Search Results Page Increased Revenue from Female Visitors? (2013 Awards Winner)

MooseJaw

Tech Used:	Monetate
Agency Used:	Monetate
Case Studies:	Does Adding an ‘Items in Your Cart’ Homepage Overlay Make Returning Shoppers Buy More … or Just Annoy Them?

Mountain Equipment Co-Op

Tech Used:	Amadesa, http://whichtestwon.com/amadesa
Agency Used:	Amadesa
Case Studies:	Ecommerce 404 Page Test: Site Map-Style Text Links vs. Big Branding Image (Testing Awards Gold Winner) Header Template A/B Test: Which Placement of the Checkout Button and Shopping Cart Link Lifted Revenues 12%? Which Version of Mountain Equipment Co-op’s Search Box Got 20.2% More Searches? (Testing Awards Honorable Mention)

Movies Unlimited

Tech Used:	Listrack
Agency Used:	Listrack
Case Studies:	Shopping Cart Abandonment Email Template Test: Which Offer Raised Sales by 36%? Savings vs Instant Gratification…

Mr Skin

Tech Used:	TuningEngine by SiteTuners
Agency Used:	SiteTuners
Case Studies:	Mr Skin Checkout Test: Which Version Got (a Lot) More Clicks on the Button?

MSN Real Estate

Tech Used:	Microsoft's Experimentation Platform
Agency Used:	ZAAZ, Inc.
Case Studies:	Which Form Got a Higher Response Rate on MSN Real Estate’s Homepage?

MSN.com

Tech Used:	Microsoft's Experimentation Platform
Agency Used:	In-house
Case Studies:	MSN.com Tests a Hotmail Link Opening in Same Window vs. New Window: Which Got More Homepage Clicks? (Testing Awards Gold Winner)

Music Oasis

Tech Used:	In-house
Agency Used:	WiderFunnel
Case Studies:	Application Download Offer A/B Test: Which Version Got Higher Clicks?

MyEmma

Tech Used:	Emma
Agency Used:	In-House
Case Studies:	“From” Name A/B Test – Human Being vs Brand Name – Which Increased Opens? (2012 Email Test Awards Silver Winner)

MyFavouriteMagazine

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Studies:	Which Page Got More Search Box Uses & Magazine Sales? Note: Top Offers Were Identical. (2013 Award Winner)

N/A

Tech Used:	Google Website Optimizer
Agency Used:	House of Kaizen
Case Studies:	Bulleted Copy A/B Test: Which Version Got 92.7% More ‘Free Quote’ Button Clicks? (Note: brand name obscured by us)

Napster

Tech Used:	In-house
Agency Used:	In-house
Case Studies:	Auto-Play “What You Get” Video vs. No Video: Which Splash Page Got More Sign-Ups for Napster?

National University

Tech Used:	magnify360
Agency Used:	magnify360
Case Studies:	Which Banner Ad Landing Page Got More Form Submissions … on Tuesday Afternoons?

Nationwide

Tech Used:	Autonomy Optimist
Agency Used:	Rosetta
Case Studies:	Which Landing Page Increased Insurance Leads – Generic vs. Geolocation Targeted Imagery. (2013 Testing Awards Winner)

Native Remedies

Tech Used:	RedEye
Agency Used:	Red Eye, Inc
Case Studies:	Long vs Short Email Subject Line Test: Which Increased Sales From Ecommerce Cart Abandoners?

NET Foundation for Radio

Tech Used:	In-house
Agency Used:	DMW Direct
Case Studies:	Which Public Radio Direct Mail Offer Got More Responses: $35 Membership vs. $45 Membership + Dining Discounts?

New England Journal of Medicine

Tech Used:	Amadesa
Agency Used:	Amadesa
Case Studies:	Did the One- or Two-Page Form Get 51% More Doctors to Sign-up for Email Alerts?

New York Conservatory for the Dramatic Arts

Tech Used:	Google Website Optimizer
Agency Used:	ideaLaunch
Case Studies:	NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner)

New York Public Library

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Studies:	Which Email Newsletter Opt-In Form Boosted Sign-Ups by 52.8%?

NewSchool of Architecture and Design

Tech Used:	Adobe Test & Target
Agency Used:	In-House
Case Studies:	Which Page Generated 56.8% More Leads for a Bachelor’s and Master’s Programs? (Testing Awards Silver Winner)

Nieuwsblad

Tech Used:	Messagent
Agency Used:	In-House
Case Studies:	Which Newsletter Template Increased Clicks by 36% (2012 Email Testing Award Gold Winner)

NotebookReview.com

Tech Used:	Adobe Test&Target powered by Omniture
Agency Used:	In-house
Case Studies:	Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher