Brands That Test : Which Test Won

Active Network

Tech Used:	Google Website Optimizer
Agency Used:	Meclabs
Case Study:	Which Page Got an 89.8% Lift in Free Account Sign Ups? Which Image (Sarah or Blair) Won a 36% Lift in Free Account Sign Ups?

Alchemy Worx

Tech Used:	Epsilon DREAMmail
Agency Used:	In-house
Case Study:	Email Subject Line Test: Which Otherwise Identical Message Got More Clicks (Not Opens) – Dash vs. Colon?

ALOT

Tech Used:	Webtrends Optimize
Agency Used:	Webtrends
Case Study:	PPC Landing Page Test: Which Got 73.15% More Visitors to Download the Free Toolbar?

Alpha Software

Tech Used:	Google Adwords and Kenshoo
Agency Used:
Case Study:	Which PPC Landing Page Got 98% More Trial Downloads?

Alpha Ecological

Tech Used:	Google Website Optimizer
Agency Used:	Synotac Web Design
Case Study:	Alpha Ecological Tests Homepage Copy, Images, and Layout: Which Got More Email Leads? (Testing Awards Silver Winner)

Amsterdam Printing

Tech Used:	Test&Target, Adobe Test & Target
Agency Used:	, In-House
Case Study:	Ecommerce Template Test: Which Button Wording Lifted Average Revenue Per Visitor by 45% for Customizable Products? Ecommerce Button Copy Test: Did ‘Personalize Now’ or ‘Customize It’ Get 48% More Revenue Per Visitor? (Testing Awards Gold Winner)

Andy Jenkins Blog

Tech Used:	iContact
Agency Used:	In-house
Case Study:	B2B Email Subject Line A/B Test: Which Got a Higher CTR – “(Download)” Before or After Main Copy?

Asda (Wal-Mart UK)

Tech Used:	Maxymiser Onsite Marketing LTD
Agency Used:	Maxymiser Onsite Marketing LTD
Case Study:	Wal-Mart’s UK Chain Tests Radical Homepage Redesign: Which Layout (not Content) Reduced Bounce Rates by Double Digits?

Audio Editions

Tech Used:	Google Website Optimizer
Agency Used:	Blast Advanced Media
Case Study:	Do Shorter Registration Forms Work Better? Consumer Lead Generation Long vs. Shorter Form Tests Audio Editions Tests Catalog Request Pages: Which Got More Sign Ups? (Testing Awards Silver Winner)

Avis UK

Tech Used:	House of Kaizen
Agency Used:	House of Kaizen
Case Study:	Avis UK Tests its PPC Landing Page: Which Got More Car Rental Bookings? (Testing Awards Gold Winner)

AwayFind

Tech Used:	Visual Website Optimizer
Agency Used:
Case Study:	Landing Page A/B Test – Which Copy Increased Trial Sign-Ups (Testing Award Gold Winner)

BabyAge.com

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Unusual Ecommerce Test: Will Add-to-Cart Work Better on the Left or Right Side of the Page?

Beamax

Tech Used:	Visual Website Optimizer
Agency Used:	In-house
Case Study:	Homepage A/B Split Test: Which Text Link Color Got a 53% Lift in Clicks – Red or Blue?

BestStunGun

Tech Used:	Google Website Optimizer
Agency Used:	FutureNow
Case Study:	Landing Page Cross-Sale A/B Test: Do More Products Equal More Sales or Unwelcome Distraction? (Testing Awards Silver Winner)

Bloom Avenue

Tech Used:	In-house
Agency Used:	magnify360
Case Study:	Which Ecommerce Category Page Template Won An 88% Lift in Flower & Gift Purchases?

Brewer's Market

Tech Used:	Google Website Optimizer
Agency Used:	In House
Case Study:	Which Homepage Sold More Homebrew Beer Kits During the Holidays? (Traffic Was Mainly PR-Driven.)

Business & Legal Resources (BLR)

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Which Order Form Headline Boosted Trial Subscriptions by 113%: the Longer Version or the Shorter One? BLR Tests Email Newsletter Sign-up Form: Which Version Increased Opt-ins? (Testing Awards Gold Winner) BLR Tests Form Headlines & Main Page Headline vs. No Headline (Testing Awards Silver Winner)

Cabot Heritage Corporation

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy

California Closets

Tech Used:	LiveBall by ion interactive
Agency Used:	Big Giant Conversions
Case Study:	California Closets’ Offer Page – Which Final Page in a 4 Step Sequence Got 439% More Leads from PPC Traffic

Campaign Monitor

Tech Used:	Google Website Optimizer, In-house
Agency Used:	In-house
Case Study:	Will Adding an Overlay to Your Landing Page Increase or Decrease Conversions? Email A/B Test: Which Customer Survey Invite Got 51% More Clickthroughs?

CaratLane

Tech Used:	PadiAct
Agency Used:
Case Study:	Which Email Subscription Widget, Popup or Right Column Slider, Got 59% More Subscriptions? (Note: Popup and Slider Were Triggered on Visitor’s 4th Product View)

Chapel Hill Tubal Reversal Center

Tech Used:	Google Website Optimizer
Agency Used:	ROI Revolution
Case Study:	Can the Photo Accompanying a Testimonial Make a Difference in Conversions? Happy Baby vs. Sleepy Newborn

ClearDebt

Tech Used:	Google Website Optimizer
Agency Used:	Paul Gailey
Case Study:	Homepage Image A/B Test: “Sad” Young Woman vs. “Haggard” House Wife – Which Got More Clicks on the Big Yellow Button?

Clinton Bush Haiti Fund

Tech Used:	Optimizely
Agency Used:	In-house
Case Study:	Nonprofit A/B Test: Which Page Got A 10.2% Lift In Average Donation Amounts for Haiti?

CMO.com

Tech Used:	Adobe Test&Target
Agency Used:	Adobe Digital Consulting Group
Case Study:	CMO.com Tests the Date Display on News Articles: Which Got More Article Clicks? (Testing Awards Gold Winner)

Confidis

Tech Used:	Avenseo
Agency Used:	Altima
Case Study:	Cofidis Tests Several Landing Page Tweaks: Which Got More Subscriptions to a Financial Product? (Testing Awards Silver Winner)

Connected Web Solutions

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	“Free” Offer vs. Statement – Which Call to Action Button Copy Got a 171% Lift in Clicks?

Cook Travel

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?

Crutchfield

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Did the Drop-Down or Radio Button Result in More Purchases and Fewer Error Messages on This Checkout Page? (Testing Awards Gold Winner)

Curious Country Creations

Tech Used:	Google Website Optimizer
Agency Used:	FutureNow
Case Study:	Shopping Cart Page One A/B Test: Which Convinced More Shoppers to Click to the Next Checkout Step? A/B Button Test: Did “Submit” or “Go to Payment Options” Get More Clicks?

Deals Direct

Tech Used:	Google Website Optimizer
Agency Used:	Future Now
Case Study:	Which Shopping Cart Copy Got More Purchases? (Testing Awards Silver Winner)

Dell

Tech Used:	Adobe Test&Target, Adobe Test & Target, LiveBall by Ion Interactive
Agency Used:	In-house, DELL, In-House
Case Study:	Dell Tests Additional Navigation vs. Promos at the Top of a B2B Ecommerce Page: Which Got More Purchases? (Testing Awards Silver Winner) Which of Dell’s Category Pages Got More Laptop Orders? Note: The Only Change is in the Left Side-Bar (Testing Awards Gold Winner) Dell Japan Tests Behavioral Targeting Throughout Its Site: Which Got More Monitor Purchases? (Testing Awards Gold Winner) Which Product Description Blurbs Sold More Dell Computers in Japan? (Note: Original copy translated here.) Dell Ecommerce Cart A/B Test – Did a Cleaner Top Nav Increase Sales? Does Increasing Friction for Item Removal in Carts Raise Sales – ‘Are You Sure?’ Overlay Test (Testing Awards Silver Winner) Does Adding Comparative Icons to Category Pages Increase Sales? (Testing Awards Silver Winner) Which Homepage Increased Revenue Per Visitor – Grid Product Selection vs One Main Hero? (Testing Awards Gold Winner) Which Homepage Increased Return Customer Satisfaction Ratings by 10%? (Testing Awards Honorable Mention) Should Multi-Page Lead Gen Forms Have “Step” Indicators? (Testing Awards Gold Winner) Which Page Lead to More Leads – Sub Navigation vs no Sub Navigation (Testing Awards Gold Winner) Which Page Set as Default Shopping Path Content Increased Sales – Tech Specs vs Design Specs (Testing Awards Silver Winner) Search Box A/B Test – Which Increased Revenue Per Visitor? (Testing Awards Gold Winner)

Delta Air Lines

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Delta Tests Search Form vs. Select-a-Flight Grid on its ‘Weekly Web Fare’ Page – Which One Increased Flight Purchases?

Democratic National Committee

Tech Used:	Optimizely
Agency Used:	In-house
Case Study:	Democratic National Committee Tests its Facebook App: Which Got More Users to Invite Friends?

Design3000

Tech Used:	Optimizely
Agency Used:	QUISMA
Case Study:	Which Ecommerce Product Page Increased Sales – Nav Bar Removal Test

DHL Express

Tech Used:	LiveBall by ion interactive
Agency Used:	In-house
Case Study:	DHL Express Tests Male vs. Female Image: Which Generated 108% More Norwegian Leads on this PPC Landing Page?

Direct Line Germany

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Study:	Multivariate Test: Which Homepage Button Got 9.23% More Registrations from Visitors Using iPads? (Note: Only vote on the button)

Directa.nl

Tech Used:	Google Website Optimizer
Agency Used:	Tribal Internet Marketing
Case Study:	Which Credit Application Page Got More Visitors to Click the Main CTA Button? (Testing Awards Honorable Mention)

DIYthemes

Tech Used:	Visual Website Optimizer
Agency Used:	In-house
Case Study:	Blog A/B Test: Which Opt-in Box Got 122% More Email Signups – With Social Proof Messaging or Without It?

Dynamic Science

Tech Used:	Vertster
Agency Used:	In-house
Case Study:	Liporexall A/B Tests Checkout Page Versions (Testing Awards Silver Winner)

Eduhub (now called Springest)

Tech Used:	Visual Website Optimizer
Agency Used:
Case Study:	Which Dutch Brochure Request Page Helped Land €50k More Sales Annually? (Version A has testimonials; B has intro copy)

EZtexting

Tech Used:	Visual Website Optimizer
Agency Used:	In-House
Case Study:	Does a ‘Chat Now’ Button Increase Lead Conversions or Is it a Distraction? (Testing Awards Gold Winner)

FaveCraft

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Does Size Really Matter When It Comes to Email Opt-In Form Overlays? Please Vote For Which Got More Opt-Ins.

Florida Coastal School of Law

Tech Used:	Lyris
Agency Used:	OfferMaxima
Case Study:	Email Subject Line + Creative Test: Which Combo Lifted Applications 558% for this Florida Law School?

Fonq.nl

Tech Used:	TypeResult
Agency Used:	Online Dialogue
Case Study:	Which Internal Site Search Functionality Got More Purchases: Results Appearing on the Same Page vs. the Next Page? (Testing Awards Gold Winner)

Foursquare Church, The

Tech Used:	Campaign Monitor
Agency Used:	In-house
Case Study:	Email Newsletter Template A/B Test: Which Got More Clickthroughs?

Fragrance Direct

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Study:	Fragrance Direct Tests the Layout of its Checkout Page: Which Got More Purchases? (Testing Awards Gold Winner)

Free People

Tech Used:	Monetate
Agency Used:	In-house
Case Study:	Banner Copy A/B Test: Which Phrase Got a 49% Lift in Purchases & 265% More First-Time Customers in Australia & New Zealand? Which Landing Page Boosted Purchases From People Who Left Items in Their Cart Within the Last 30 Days? (Testing Awards Honorable Mention)

Freo

Tech Used:	Visual Website Optimizer
Agency Used:	Online Dialogue
Case Study:	Which Homepage Calculator Increased Financial Loan Leads – “Transfer Your Loan” vs “Cost of Your Loan” (Translation Ours; Testing Awards Silver Winner)

frontlineshop

Tech Used:	Adobe Test&Target powered by Omniture
Agency Used:	Web Arts AG
Case Study:	Ecommerce A/B Test: Which Shoe Page Version Got 39.3% More Add-to-Cart Clicks?

GameGround

Tech Used:	Unbounce
Agency Used:	In-house
Case Study:	GameGround Tests Totally Different Landing Page Designs: Which Got More Clicks on the Facebook Sign-In Button? (Testing Awards Silver Winner)

Ginger Software

Tech Used:	EyeView
Agency Used:	EyeView, Inc.
Case Study:	Online Video Voiceover A/B Test: Which Accent Convinced More Global Visitors to Click for a Free Download? (Brit vs. Yank)

Google Maps

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Highlight Step One or Step Two? Which Placement of a Blue Box Increased Google Gadget Installations 50.5%?

Grasshopper

Tech Used:	Omniture, Adobe Test&Target powered by Omniture
Agency Used:	In-house
Case Study:	How Should You Rank Price Options: From High-to-Low or from Low-to-High? New Test Results Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention)

Great American Days

Tech Used:	Google Website Optimizer
Agency Used:	HP Group
Case Study:	A/B EcommerceTest: Which Benefits Below the Photo Got 18.7% More Purchases?

Green Guide

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Two Radically Different Lead Gen Landing Page Designs: Which Got a 91.4% Boost in Form Submits? (Testing Awards Gold)

GS1

Tech Used:	Google Website Optimizer
Agency Used:	Arc90
Case Study:	Which Landing Page Design Got a 1,363% Boost in Clicks on the CTA Button? (Testing Awards Gold Winner)

Hair Club

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads?

Hallmark

Tech Used:	Autonomy Optimost
Agency Used:	Autonomy Optimost
Case Study:	Which Shipping Copy Increased Revenue Per Visitor by 18% – Note: Red Circle is Ours (Testing Awards Gold Winner)

Hiscox

Tech Used:	Celebrus Technologies
Agency Used:	Crayon
Case Study:	PPC Landing Page Test: Which Got 38% More Button Clickers to Complete a 5-Page Process to Buy Business Insurance?

HubSpot

Tech Used:	HubSpot
Agency Used:	In-house
Case Study:	HubSpot Tests Homepage Copy: Which Got More Free Trial Downloads – Goal-Focused vs. Role-Focused? (Testing Awards Gold Winner)

Hubspot

Tech Used:	In-House
Agency Used:	In-House
Case Study:	Which Landing Page Got 24% More Lead Generation Form Submits? (Testing Awards Silver Winner)

Hysalma

Tech Used:	Google Website Optimizer
Agency Used:	Web Arts AG
Case Study:	A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks?

Hyundai

Tech Used:	Visual Website Optimizer
Agency Used:	Traffic4u
Case Study:	Does Adding Social Proof – Such as Test Drives Requested This Month – Increase Leads? (Testing Awards Silver Winner)

Hyundai Netherlands

Tech Used:	Visual Website Optimizer
Agency Used:	Traffic4U
Case Study:	Hyundai Netherlands Tests Several Changes to its Car Model Pages: Which Got More Brochure Requests? (Testing Awards Silver Winner)

IBM

Tech Used:	Adobe Test&Target
Agency Used:	In-house
Case Study:	IBM Tests Radically Different Homepage Designs: Which Got More Product Page Views? (Testing Awards Gold Winner)

IDES

Tech Used:	Arial Software
Agency Used:	In-house
Case Study:	B2B Email Test: Which Ad in the Lower Left Corner Got More Clicks & Form Submissions — Image or Text Ad?

IMVU

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Virtual World Landing Page A/B Test: Which Converted More Visitors into Paying Users?

Infiniti

Tech Used:	Adobe Test & Target
Agency Used:	Critical Mass
Case Study:	Which Generated More Auto Buyer Sales Leads — 4-Step vs 3-Step Process (Testing Awards Gold Winner)

iRobot

Tech Used:	Monetate
Agency Used:	Monetate Strategic Services
Case Study:	Which iRobot Category Page Got an 18% Lift in Average Order Value: With Upgrade Overlay or Without?

Jigsaw

Tech Used:
Agency Used:
Case Study:	Which Email Generated 73% More Revenue? Version A Clicked to an eCommerce Product Page; Version B Clicked Directly to Cart (Note: Click 2x for bigger images)

Jules.fr

Tech Used:	Google Website Optimizer
Agency Used:	Altima
Case Study:	Which Product Shots Got More Purchases: Just the Product vs. a Model Wearing the Product (in this case, shirts)? (Testing Awards Gold Winner)

Just-Rewards, a division of Experian

Tech Used:	Maxymiser Onsite Marketing LTD
Agency Used:	Maxymiser Onsite Marketing LTD
Case Study:	Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions)

Karmaloop

Tech Used:	Monetate
Agency Used:	Monetate
Case Study:	Which Homepage Increased Revenue (Note: Version B’s Call-Out Used Dynamic Text Based on Visitor’s Location)

KRAS

Tech Used:	, In-House
Agency Used:	Online Dialogue
Case Study:	Does Copy Explaining the Next Stage of the Booking Process Increase Trip Sales? (Testing Awards Silver Winner) Which Left Column Navigation Increased Sales 69% – Drop Down Options vs Form Fields (Testing Awards Silver Winner) Which Type of Default Content Increased Sales 17.5% – Pricing Information vs. Trip Overview (Testing Awards Gold Winner)

KRAS.NL

Tech Used:	In-House
Agency Used:	Online Dialogue, In-House
Case Study:	Which Footer Template Increased Travel Ecommerce Sales – Fairly Clean vs List of Products (Testing Awards Gold Winner) Does Adding a “My Bookings” Section to a Homepage Right Column Increase Travel Sales? (Testing Awards Silver Winner) Which Search Results Template for a Travel Site Increased Bookings 16% (Testing Awards Silver Winner)

Laithwaites Wine

Tech Used:	Performable
Agency Used:	In-house
Case Study:	Direct Mail Landing Page Test: Which Offer Copy Got More Online Sales?

Laura Ashley

Tech Used:	Maxymiser
Agency Used:	Maxymiser Onsite Marketing LTD
Case Study:	Laura Ashley Ecommerce Test: How to Get More Shoppers to Click the “Go to Checkout” Button

Leading Edge Herbals’ Genf20 HGH

Tech Used:	Vertster
Agency Used:	DM Contact Management
Case Study:	Ecommerce Homepage Test: Copy-Heavy vs. Autoplay Video

Tech Used:	In-House
Agency Used:	In-House
Case Study:	Which Radically Redesigned Offer Page Increased Paid LinkedIn Subscriptions by 20% – Note: Version A Uses Dynamic Content & Version B Uses Static Content

MacDonald Hotels & Resorts

Tech Used:
Agency Used:	RedEye International Ltd
Case Study:	“Read More” vs “Find Out More” – Which Button Wording Increased Click to Order Rates by 436%?

MailChimp

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”?

MarketingProfs

Tech Used:	LiveBall by Ion Interactive
Agency Used:	In-House
Case Study:	Which Landing Page Headline & Subhead Version Increased Leads by 27.76%? (Testing Awards Silver Winner)

Martin Memorial Medical Center

Tech Used:	In-house
Agency Used:	Allegiant Direct
Case Study:	A/B Test: Which Direct Mail Letter Lifted a Hospital’s Average Donation Size by 307%?

McClatchy Interactive

Tech Used:	Test&Target
Agency Used:
Case Study:	Newspaper A/B Test: Which Got More Promo Clicks (Toyota & Readers’ Choice) and 11% Lift in Page Views per Visit?

Merchant Warehouse

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	One Page Form vs a Multi-page Form (With the Same Questions): Which Garnered More Applications?

MerchantCircle

Tech Used:	Vertster
Agency Used:	In-house
Case Study:	If You Chase After Page Leavers With a Chat Invitation, Will They Decide to Buy a Monthly Membership After All? Homepage A/B Test: Which Order of Offers Got 50.2% More Consumers to Clickthrough from Either Offer & Submit Their Email for Site Access?

Milonga Music

Tech Used:	Google Website Optimizer
Agency Used:	Fifty-Five
Case Study:	Which Product Page Got More Purchases? (Testing Awards Silver Winner)

MojoPages.com

Tech Used:	Vertster
Agency Used:	In-house
Case Study:	MojoPages.com Tests Sponsor Listings Landing Page. Which Version Increased Clicks on Advertiser Links? (Testing Awards Gold Winner)

MoneYou

Tech Used:	In-House
Agency Used:	Online Dialogue
Case Study:	Longer Benefit Copy With Button Below Fold vs Shorter Copy With Button Above Fold? (Testing Awards Silver Winner) Which Landing Page Increased Opened Savings Accounts by 124%? (Testing Awards Honorable Mention)

Mountain Equipment Co-Op

Tech Used:	Amadesa, http://whichtestwon.com/amadesa
Agency Used:	Amadesa
Case Study:	Ecommerce 404 Page Test: Site Map-Style Text Links vs. Big Branding Image (Testing Awards Gold Winner) Which Version of Mountain Equipment Co-op’s Search Box Got 20.2% More Searches? (Testing Awards Honorable Mention) Header Template A/B Test: Which Placement of the Checkout Button and Shopping Cart Link Lifted Revenues 12%?

Movies Unlimited

Tech Used:	Listrack
Agency Used:	Listrack
Case Study:	Shopping Cart Abandonment Email Template Test: Which Offer Raised Sales by 36%? Savings vs Instant Gratification…

Mr Skin

Tech Used:	TuningEngine by SiteTuners
Agency Used:	SiteTuners
Case Study:	Mr Skin Checkout Test: Which Version Got (a Lot) More Clicks on the Button?

MSN Real Estate

Tech Used:	Microsoft's Experimentation Platform
Agency Used:	ZAAZ, Inc.
Case Study:	Which Form Got a Higher Response Rate on MSN Real Estate’s Homepage?

MSN.com

Tech Used:	Microsoft's Experimentation Platform
Agency Used:	In-house
Case Study:	MSN.com Tests a Hotmail Link Opening in Same Window vs. New Window: Which Got More Homepage Clicks? (Testing Awards Gold Winner)

Music Oasis

Tech Used:	In-house
Agency Used:	WiderFunnel
Case Study:	Application Download Offer A/B Test: Which Version Got Higher Clicks?

N/A

Tech Used:	Google Website Optimizer
Agency Used:	House of Kaizen
Case Study:	Bulleted Copy A/B Test: Which Version Got 92.7% More ‘Free Quote’ Button Clicks? (Note: brand name obscured by us)

Napster

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Auto-Play “What You Get” Video vs. No Video: Which Splash Page Got More Sign-Ups for Napster?

National University

Tech Used:	magnify360
Agency Used:	magnify360
Case Study:	Which Banner Ad Landing Page Got More Form Submissions … on Tuesday Afternoons?

NET Foundation for Radio

Tech Used:	In-house
Agency Used:	DMW Direct
Case Study:	Which Public Radio Direct Mail Offer Got More Responses: $35 Membership vs. $45 Membership + Dining Discounts?

New York Conservatory for the Dramatic Arts

Tech Used:	Google Website Optimizer
Agency Used:	ideaLaunch
Case Study:	NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner)

NewSchool of Architecture and Design

Tech Used:	Adobe Test & Target
Agency Used:	In-House
Case Study:	Which Page Generated 56.8% More Leads for a Bachelor’s and Master’s Programs? (Testing Awards Silver Winner)

NotebookReview.com

Tech Used:	Adobe Test&Target powered by Omniture
Agency Used:	In-house
Case Study:	Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher

Official Vancouver 2010 Olympic Store

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	2010 Olympic Store Test: Which Category Page Template Boosted Purchases?

Openet

Tech Used:	Eloqua
Agency Used:	In-house
Case Study:	Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner)

Optimeister

Tech Used:	Vertster
Agency Used:	In-house
Case Study:	Banner Ad A/B Test: Which One Got More On-Demand Webinar Sign-ups?

Outrigger Hotels and Resorts

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Which version got a 47% better response rate? Testing proves small changes make a big difference.

Overnight Prints

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?

Palmers

Tech Used:	Visual Website Optimizer
Agency Used:	e-dialog
Case Study:	Did Single-Page or Multi-Page Product Lists Increase Ecommerce Sales 35%? (Testing Awards Gold Winner)

PaloAlto

Tech Used:	In-House
Agency Used:	In-House
Case Study:	Generic Security Banner vs. Brand-Name Security Banner (Testing Awards Gold Winner)

PDFProducer v1.3

Tech Used:	Visual Website Optimizer
Agency Used:	In-house
Case Study:	Color vs. Size: Which Text Link Got More Clicks — the Smaller Red Link or the Larger Black Link in the Right-Hand Sidebar?

Philips Norelco

Tech Used:	8seconds
Agency Used:	In-house
Case Study:	Email Images & Button A/B Test: Which Philips Norelco Creative Got 79.4% More ‘Buy Now’ Clicks?

Profile-Pimp.net

Tech Used:	In-house
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Profile-Pimp.net Tests Giant Button & Landing Page Designs. Which Version Increased Clickthroughs? (Testing Awards Gold Winner)

Profitworks

Tech Used:	Google Website Optimizer
Agency Used:
Case Study:	A/B Button Color Test: Which Page Drove More Clicks to a Lead Generation Form?

Radical Golf Carts

Tech Used:	Reedge
Agency Used:	ConversionIQ
Case Study:	Did a ‘Free Shipping for Orders over $99′ Banner Increase Orders per Visit? (Note: This A/B Test Ran on All Site Pages)

Real Goods Solar

Tech Used:	Google Website Optimizer
Agency Used:	ConversionIQ
Case Study:	Big Orange Button A/B Test: Which Offer Copy Generated 74% More Sales Leads?

Rent Center

Tech Used:	Personyze
Agency Used:	In-house
Case Study:	Which Product Page Got More Sales from Visitors Who’d Never Purchased Before? (Testing Awards Gold Winner)

RJMetrics

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Which Product Demo Page Got A 190% Lift in Sign-Ups? Auto-Play Video w/Marketing Copy vs. Bigger Form w/“What Happens Next” Copy

Rudder

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Rudder Tests PPC Landing Page Design Tweaks: Which Version Got More Registrations? (Testing Awards Gold Winner)

Safe Software

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Safe Software Tests Radically Different Homepage Copy & Design. Which Version Increased Clickthroughs to the Download Page? (Testing Awards Silver Winner) Plain Vanilla vs. Jazzed Up Offer Page. Which Got More Free Trial Downloads?

Salesforce.com

Tech Used:	Responsys
Agency Used:	In-house
Case Study:	Salesforce.com Tests Email Templates: Which One Got a 25.8% Higher CTR on the White Paper Offer?

SAP

Tech Used:	Adobe Test&Target
Agency Used:	VML
Case Study:	Which PPC Landing Page Copy Got 24% More Lead Gen Form Submits – Short & Actionable vs. Top 5 Briefs (in Right Column)?

SAP Mexico

Tech Used:	Adobe Test&Target powered by Omniture
Agency Used:	VML
Case Study:	Long vs. Short Landing Page (Though There Were Several Other Differences): Which Got More Form Submissions? (Testing Awards Silver)

SAP® BusinessObjects™

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	SAP BusinessObjects Tests a Big, Orange Button vs. an Elegant, Blue Text Hotlink

SEOmoz

Tech Used:	Adobe Test&Target powered by Omniture
Agency Used:	Conversion Rate Experts
Case Study:	Which Offer Page Got a 51.8% Boost In Total Paid Memberships?

Skinner, Inc.

Tech Used:	In-House
Agency Used:	SiteSpect, Inc.
Case Study:	Live Auction Image Size Test: 250 Pixels Wide With Some Info Above the Fold vs. 350 Pixels Wide Requiring More Scrolling?

SlideShop.com

Tech Used:	Visual Website Optimizer
Agency Used:	Optimeria
Case Study:	Which Ecommerce Store Page Template Got 34% More Add-to-Cart Clicks? Left Nav Bar vs. Right Promo Column

Small Business Trends

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Talking Avatar vs. Photo of a Real Human — Which Gets More Email Opt-Ins?

smartFOCUS

Tech Used:	smartFOCUS
Agency Used:	In-house
Case Study:	Email Newsletter Subject Line A/B Test: Multiple Topics vs. Single Topic – Which Boosted Opens & Clicks?

SmileyCookies

Tech Used:	Visual Website Optimizer
Agency Used:	Trinity Insights
Case Study:	Which Homepage Shipping Offer Increased Sales (Testing Awards Silver Ribbon)

Sonic Foundry

Tech Used:	Eloqua
Agency Used:	In-house
Case Study:	Long vs. Short Email Subject Line: Which Got More Opens & Webinar Registrations from B2B Execs?

Sony Creative Software, Inc.

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Email A/B Test: Which Subject Line + Email Creative Combo Raised Sony’s eCommerce Sales?

St. Jude Retreat House

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Which PPC Landing Page Increased Telephone Inquiries by 42%?

Sterling Ledet & Associates, Inc.

Tech Used:	Unbounce
Agency Used:	In-house
Case Study:	Required vs. All-Optional Form Fields – Which Version Got A 31% Lift In Lead Gen Form Submissions?

Sytropin

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	PPC Landing Page A/B Test: Which Version Made More Ecommerce Sales?

Tafford Uniforms

Tech Used:	Monetate
Agency Used:	In-house
Case Study:	Big Copy vs. Lots of Product Images: Which Promo Boxes on This Ecommerce Category Page Boosted Purchases?

Talbott Recovery

Tech Used:	Google Website Optimizer
Agency Used:	Fathom
Case Study:	Lead Gen Test: Which Copy (on Right Side of Page) Got 184% Lift in Form Submits?

The Daily Burn

Tech Used:	Google Website Optimizer
Agency Used:	WebShare
Case Study:	Subscription Site Homepage A/B Test: Which Design Got More Sign-Up Button Clicks?

The New England Journal of Medicine

Tech Used:	Amadesa
Agency Used:	Amadesa
Case Study:	Did the One- or Two-Page Form Get 51% More Doctors to Sign-up for Email Alerts?

The New York Public Library

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Which Email Newsletter Opt-In Form Boosted Sign-Ups by 52.8%?

The Official Olympic Store

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	The Official 2010 Vancouver Olympic Store Tests One-Page Checkout vs. Four-Page Checkout: Which Got More Purchases? (Testing Awards Silver Winner)

The Richmond Group

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Which Loan Application Page Two Version Got More People to Enter Their Financial Info?

The S.A.F.E. Team

Tech Used:	Facebook Ads
Agency Used:	In-house
Case Study:	Which Facebook Ad Got a Huge Lift in CTR? (Different Headlines & Copy)

The Sims 3

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Online Game Test: Which Version Got More Players to Register? (Same Benefits, Different Images & Copy)

The Telegraph

Tech Used:	Maxymiser
Agency Used:	Maxymiser
Case Study:	Which Newspaper Banner Ad Layout Increased Clickthroughs? (Testing Awards Gold Winner) AdSense Ad Layout Test – Which Design Got More Clicks? (Testing Awards Silver Winner)

The Translation People

Tech Used:	Google Website Optimizer
Agency Used:	PRWD
Case Study:	Which Page Got More Lead Gen Form Submits? (Testing Awards Silver Winner)

ThePartyWorks

Tech Used:	Visual Website Optimizer
Agency Used:	FutureNow, FutureNow
Case Study:	Ecommerce Shopping Cart Redesign Test – Which Version Raised Sales? (Testing Awards Gold Winner) Do ‘Add to Cart’ Buttons Improve Sales From Ecommerce Search Results Pages? (Testing Awards Gold Winner)

Thundershirt

Tech Used:	Visual Website Optimizer
Agency Used:	Brooks Bell
Case Study:	Ecommerce Store Page Template Radical Redesign Test (Testing Awards Gold Winner)

TileClick

Tech Used:	Google Website Optimizer
Agency Used:	HP Group
Case Study:	Which Product Page Got 27.3% More Online Tile Purchases – Multiple vs. Single Benefit?

Time Doctor

Tech Used:	Split Test Accelerator
Agency Used:	In-house
Case Study:	Which Homepage Graphic Got a 26% Lift in Free Trial Sign-Ups?

TimeTrade

Tech Used:	LiveBall by ion interactive
Agency Used:	In-house
Case Study:	Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)

Total Experience

Tech Used:	Google Website Optimizer
Agency Used:	HP Group
Case Study:	Which Homepage Generated More Revenue for this Australian Ecommerce Site: Search by Location vs. Sales & Benefits Copy?

Tourism British Columbia

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Which offer, positioned near the end of a long order form, got more newsletter opt-ins: peppy, colorful marketing vs a factual, permission request?

Toursim Fiji

Tech Used:	ExactTarget
Agency Used:	eMarketingWerx
Case Study:	Email Subject Line Test: Which Got Fewer Opens… But Higher Clickthroughs?

Trust Guard

Tech Used:	Google Website Optimizer
Agency Used:
Case Study:	Which Security Seal, McAfee or Trust Guard, Got More Orders per Visitor?

Tumbleweed Tiny House Company

Tech Used:
Agency Used:	AWeber
Case Study:	ALL CAPS Email Subject Line Test – Which Version Got Both More Opens and Clickthroughs?

TutorVista

Tech Used:	EyeView
Agency Used:	EyeView, Inc.
Case Study:	TutorVista Tests a Static Photo vs. an Auto-Play Video: Which Page Got More Button Clicks? (Testing Awards Silver Winner)

Undisclosed

Tech Used:	Visual Website Optimizer
Agency Used:	House of Kaizen
Case Study:	Image A/B Test: Older Man at the Gym vs. Younger Man in the Pool – Which Got More Form Submits?

Unionen

Tech Used:	Google Website Optimizer
Agency Used:	In-house
Case Study:	Swedish Union Conducts a Classic Copy Test: “Who We Are” Prose vs. “What You Get” Bullet Points

Unive

Tech Used:	In-House
Agency Used:	Online Dialogue
Case Study:	Does Adding a Form Field to Start the Buying Process Directly from a Homepage Raise Sales? (Testing Awards Gold Winner)

UpDown

Tech Used:	EyeView
Agency Used:	EyeView, Inc.
Case Study:	Homepage Sound Test: Should an Autoplay Video Launch With Sound, or Stay Muted Until First-time Visitors Mouse Over It?

Urban Outfitters

Tech Used:	Monetate
Agency Used:	Monetate
Case Study:	Which Sub-Navigation Column Order Increased Sales & Average Order Value (Testing Awards Honorable Mention)

uShip

Tech Used:	In-house
Agency Used:	In-house
Case Study:	PPC Landing Page Test: Which Convinced More People to Request Moving Quotes via this Online Form?

Van der Valk Hotels & Restaurants

Tech Used:	Google Website Optimizer
Agency Used:	Online Dialogue
Case Study:	Which Hotel Reservation Page Got More Paid Bookings: The Page With the Additional Discounts Button or the Page Without? (Testing Awards Silver Winner) Which Got More Completed Hotel Bookings: the Page With an FAQ Box in the Right Column or Without It? (Testing Awards Gold Winner)

Vegas.com

Tech Used:	SiteSpect
Agency Used:	SiteSpect
Case Study:	Vegas.com Tests its Mobile Homepage: Which Got More Page Views & Hotel Searches? (Testing Awards Gold Winner)

Vendio

Tech Used:	Visual Website Optimizer
Agency Used:	In-house
Case Study:	PPC Landing Page Test: Which Version Boosted Free Software Sign-Ups By 59%? (Testing Awards Gold Winner)

Verizon

Tech Used:	Vertster
Agency Used:	In-house
Case Study:	Verizon Tests Call-to-Action Button Color on its Homepage. Which Color Increases Clicks to the “Order Now” Page? (Testing Awards Silver Winner)

Vertbaudet

Tech Used:	Google Website Optimizer
Agency Used:	Altima
Case Study:	Which Ecommerce Product Page Layout Increased Sales (Testing Awards Silver Winner)

VetFriends.com

Tech Used:	Google Website Optimizer
Agency Used:	FutureNow
Case Study:	Short vs. Long Copy Test: Which Membership Site Cancellation Policy Wording Increased Sales?

Videojet Technologies GmbH

Tech Used:	Google Website Optimizer
Agency Used:	Web Arts AG
Case Study:	Which Image Enticed 37.2% More Prospects to Submit a Lead Generation Form: The Product Itself vs. What It Does?

ViewLondon

Tech Used:	Maxymiser Onsite Marketing LTD
Agency Used:	Maxymiser Onsite Marketing LTD
Case Study:	Checkout Page Template A/B Test: Which Got 23% More Actual Purchases?

VigRX Plus

Tech Used:	Vertster
Agency Used:	In-house
Case Study:	VigRX Plus Tests Homepages With & Without an Email Offer (Testing Awards Gold Winner)

W3i

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Which App Installer Reduced Bounces & Increased Revenue per Visitor?

Walden University

Tech Used:	Adobe Test&Target powered by Omniture, Adobe Test&Target
Agency Used:	Adobe Test&Target powered by Omniture, Adobe Digital Consulting Group
Case Study:	Walden University Tests Replacing a Hotlinked Offer with a Form: Which Generated More Leads? (Testing Awards Gold Winner) Walden University Tests Different Banners for Doctoral Candidates: Which Got More Form Submits? (Testing Awards Silver Winner)

Web Tracking Guide

Tech Used:	In-house
Agency Used:	In-house
Case Study:	Which Email Subject Line Got 88% More Opens When Sent to a Double Opt-in, House List?

Webroot

Tech Used:	Adobe Test & Target
Agency Used:	Brooks Bell
Case Study:	Which Landing Page Increased Sales – Video vs Copy (Testing Awards Gold Winner)

Webster Bank

Tech Used:	In House
Agency Used:	HF Direct
Case Study:	Which Direct Mail Letter Landed 37% More Business Checking Accounts – Single Offer vs. Multiple Offers?

Westwood College

Tech Used:	Google Website Optimizer
Agency Used:	Location3 Media, Inc., Location3 Media
Case Study:	Left-side Form vs Right-side Form: Which PPC Landing Page Version Got More Form Completes? Westwood College Tests Adding a Privacy Policy Statement to its Landing Pages: Which Got More Leads? (Testing Awards Gold Winner)

WikiJob

Tech Used:	Visual Website Optimizer
Agency Used:	In-House
Case Study:	Landing Page Copy Test – Did Longer or Shorter Copy Increase Conversions by 62%

Windstream

Tech Used:	Monetate
Agency Used:	Monetate
Case Study:	Ecommerce Cart A/B Test: Does Removing an Order Summary from the ‘Checkout’ Page Increase Sales?

WineExpress.com

Tech Used:	Google Website Optimizer
Agency Used:	WiderFunnel Marketing Optimization
Case Study:	Ecommerce Email Landing Page Test: Which Version Won Both More Purchases & Revenues?

World Class Driving

Tech Used:	Unbounce
Agency Used:	In-house
Case Study:	Headline A/B Test: Short and Vague vs. Long and Literal — Which Got More People to Submit a Lead Gen Form?

You Need A Budget

Tech Used:	Visual Website Optimizer
Agency Used:	In-house
Case Study:	Product Tour Page A/B Test: Which Version Boosted Free Trial Software Downloads by 85%?

YourLabelsNOW.com

Tech Used:	Google Website Optimizer
Agency Used:	Marcel Media
Case Study:	Which Form on this B2B Ecommerce Page Got More Form Submits? (Testing Awards Gold Winner)

Yuppiechef

Tech Used:	Visual Website Optimizer
Agency Used:
Case Study:	Landing Page A/B Test: Which Version Increased Wedding Registry Sign-ups from 3% to 6%?