Brands That Test
- A -Active Network
Alchemy Worx
| Tech Used: | Epsilon DREAMmail |
| Agency Used: | In-house |
| Case Study: | Email Subject Line Test: Which Otherwise Identical Message Got More Clicks (Not Opens) – Dash vs. Colon? |
ALOT
| Tech Used: | Webtrends Optimize |
| Agency Used: | Webtrends |
| Case Study: | PPC Landing Page Test: Which Got 73.15% More Visitors to Download the Free Toolbar? |
Alpha Software
| Tech Used: | Google Adwords and Kenshoo |
| Agency Used: | |
| Case Study: | Which PPC Landing Page Got 98% More Trial Downloads? |
Alpha Ecological
Amsterdam Printing
| Tech Used: | Test&Target |
| Agency Used: | |
| Case Study: | Ecommerce Template Test: Which Button Wording Lifted Average Revenue Per Visitor by 45% for Customizable Products? |
Andy Jenkins Blog
| Tech Used: | iContact |
| Agency Used: | In-house |
| Case Study: | B2B Email Subject Line A/B Test: Which Got a Higher CTR – “(Download)” Before or After Main Copy? |
Asda (Wal-Mart UK)
Audio Editions
Avis UK
| Tech Used: | House of Kaizen |
| Agency Used: | House of Kaizen |
| Case Study: | Avis UK Tests its PPC Landing Page: Which Got More Car Rental Bookings? (Testing Awards Gold Winner) |
AwayFind
| Tech Used: | Visual Website Optimizer |
| Agency Used: | |
| Case Study: | Landing Page A/B Test – Which Copy Increased Trial Sign-ups (Testing Award Gold Winner) |
BabyAge.com
Beamax
| Tech Used: | Visual Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Homepage A/B Split Test: Which Text Link Color Got a 53% Lift in Clicks – Red or Blue? |
Bloom Avenue
| Tech Used: | In-house |
| Agency Used: | magnify360 |
| Case Study: | Which Ecommerce Category Page Template Won An 88% Lift in Flower & Gift Purchases? |
Brewer's Market
| Tech Used: | Google Website Optimizer |
| Agency Used: | In House |
| Case Study: | Which Homepage Sold More Homebrew Beer Kits During the Holidays? (Traffic Was Mainly PR-Driven.) |
Business & Legal Resources (BLR)
Cabot Heritage Corporation
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy |
Campaign Monitor
| Tech Used: | Google Website Optimizer, In-house |
| Agency Used: | In-house |
| Case Study: | Will Adding an Overlay to Your Landing Page Increase or Decrease Conversions? Email A/B Test: Which Customer Survey Invite Got 51% More Clickthroughs? |
CaratLane
Chapel Hill Tubal Reversal Center
ClearDebt
Clinton Bush Haiti Fund
| Tech Used: | Optimizely |
| Agency Used: | In-house |
| Case Study: | Nonprofit A/B Test: Which Page Got A 10.2% Lift In Average Donation Amounts for Haiti? |
CMO.com
Confidis
| Tech Used: | Avenseo |
| Agency Used: | Altima |
| Case Study: | Cofidis Tests Several Landing Page Tweaks: Which Got More Subscriptions to a Financial Product? (Testing Awards Silver Winner) |
Connected Web Solutions
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | “Free” Offer vs. Statement – Which Call to Action Button Copy Got a 171% Lift in Clicks? |
Cook Travel
Crutchfield
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Did the Drop-Down or Radio Button Result in More Purchases and Fewer Error Messages on This Checkout Page? (Testing Awards Gold Winner) |
Curious Country Creations
Deals Direct
| Tech Used: | Google Website Optimizer |
| Agency Used: | Future Now |
| Case Study: | Which Shopping Cart Copy Got More Purchases? (Testing Awards Silver Winner) |
Dell
| Tech Used: | Adobe Test&Target |
| Agency Used: | In-house |
| Case Study: | Dell Tests Additional Navigation vs. Promos at the Top of a B2B Ecommerce Page: Which Got More Purchases? (Testing Awards Silver Winner) |
DELL
| Tech Used: | Adobe Test & Target |
| Agency Used: | DELL |
| Case Study: | DELL Ecommerce Cart A/B Test – Did a Cleaner Top Nav Increase Sales? |
Dell Canada
| Tech Used: | Adobe Test&Target |
| Agency Used: | In-house |
| Case Study: | Which of Dell’s Category Pages Got More Laptop Orders? Note: The Only Change is in the Left Side-Bar (Testing Awards Gold Winner) |
Dell Japan
Delta Air Lines
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Delta Tests Search Form vs. Select-a-Flight Grid on its ‘Weekly Web Fare’ Page – Which One Increased Flight Purchases? |
Democratic National Committee
| Tech Used: | Optimizely |
| Agency Used: | In-house |
| Case Study: | Democratic National Committee Tests its Facebook App: Which Got More Users to Invite Friends? |
DHL Express
| Tech Used: | LiveBall by ion interactive |
| Agency Used: | In-house |
| Case Study: | DHL Express Tests Male vs. Female Image: Which Generated 108% More Norwegian Leads on this PPC Landing Page? |
Direct Line Germany
Directa.nl
DIYthemes
| Tech Used: | Visual Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Blog A/B Test: Which Opt-in Box Got 122% More Email Signups – With Social Proof Messaging or Without It? |
Dynamic Science
| Tech Used: | Vertster |
| Agency Used: | In-house |
| Case Study: | Liporexall A/B Tests Checkout Page Versions (Testing Awards Silver Winner) |
Eduhub (now called Springest)
FaveCraft
Florida Coastal School of Law
| Tech Used: | Lyris |
| Agency Used: | OfferMaxima |
| Case Study: | Email Subject Line + Creative Test: Which Combo Lifted Applications 558% for this Florida Law School? |
Fonq.nl
| Tech Used: | TypeResult |
| Agency Used: | Online Dialogue |
| Case Study: | Which Internal Site Search Functionality Got More Purchases: Results Appearing on the Same Page vs. the Next Page? (Testing Awards Gold Winner) |
Foursquare Church, The
| Tech Used: | Campaign Monitor |
| Agency Used: | In-house |
| Case Study: | Email Newsletter Template A/B Test: Which Got More Clickthroughs? |
Fragrance Direct
| Tech Used: | Maxymiser |
| Agency Used: | Maxymiser |
| Case Study: | Fragrance Direct Tests the Layout of its Checkout Page: Which Got More Purchases? (Testing Awards Gold Winner) |
Free People
frontlineshop
| Tech Used: | Adobe Test&Target powered by Omniture |
| Agency Used: | Web Arts AG |
| Case Study: | Ecommerce A/B Test: Which Shoe Page Version Got 39.3% More Add-to-Cart Clicks? |
GameGround
| Tech Used: | Unbounce |
| Agency Used: | In-house |
| Case Study: | GameGround Tests Totally Different Landing Page Designs: Which Got More Clicks on the Facebook Sign-In Button? (Testing Awards Silver Winner) |
Ginger Software
Google Maps
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Highlight Step One or Step Two? Which Placement of a Blue Box Increased Google Gadget Installations 50.5%? |
Grasshopper
Great American Days
| Tech Used: | Google Website Optimizer |
| Agency Used: | HP Group |
| Case Study: | A/B EcommerceTest: Which Benefits Below the Photo Got 18.7% More Purchases? |
Green Guide
GS1
| Tech Used: | Google Website Optimizer |
| Agency Used: | Arc90 |
| Case Study: | Which Landing Page Design Got a 1,363% Boost in Clicks on the CTA Button? (Testing Awards Gold Winner) |
Hair Club
| Tech Used: | Google Website Optimizer |
| Agency Used: | WiderFunnel Marketing Optimization |
| Case Study: | Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads? |
Hiscox
| Tech Used: | Celebrus Technologies |
| Agency Used: | Crayon |
| Case Study: | PPC Landing Page Test: Which Got 38% More Button Clickers to Complete a 5-Page Process to Buy Business Insurance? |
HubSpot
| Tech Used: | HubSpot |
| Agency Used: | In-house |
| Case Study: | HubSpot Tests Homepage Copy: Which Got More Free Trial Downloads – Goal-Focused vs. Role-Focused? (Testing Awards Gold Winner) |
Hysalma
| Tech Used: | Google Website Optimizer |
| Agency Used: | Web Arts AG |
| Case Study: | A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks? |
Hyundai Netherlands
IBM
| Tech Used: | Adobe Test&Target |
| Agency Used: | In-house |
| Case Study: | IBM Tests Radically Different Homepage Designs: Which Got More Product Page Views? (Testing Awards Gold Winner) |
IDES
| Tech Used: | Arial Software |
| Agency Used: | In-house |
| Case Study: | B2B Email Test: Which Ad in the Lower Left Corner Got More Clicks & Form Submissions — Image or Text Ad? |
IMVU
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Virtual World Landing Page A/B Test: Which Converted More Visitors into Paying Users? |
iRobot
| Tech Used: | Monetate |
| Agency Used: | Monetate Strategic Services |
| Case Study: | Which iRobot Category Page Got an 18% Lift in Average Order Value: With Upgrade Overlay or Without? |
Jigsaw
Jules.fr
Just-Rewards, a division of Experian
| Tech Used: | Maxymiser Onsite Marketing LTD |
| Agency Used: | Maxymiser Onsite Marketing LTD |
| Case Study: | Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions) |
Laithwaites Wine
| Tech Used: | Performable |
| Agency Used: | In-house |
| Case Study: | Direct Mail Landing Page Test: Which Offer Copy Got More Online Sales? |
Laura Ashley
| Tech Used: | Maxymiser |
| Agency Used: | Maxymiser Onsite Marketing LTD |
| Case Study: | Laura Ashley Ecommerce Test: How to Get More Shoppers to Click the “Go to Checkout” Button |
Leading Edge Herbals’ Genf20 HGH
| Tech Used: | Vertster |
| Agency Used: | DM Contact Management |
| Case Study: | Ecommerce Homepage Test: Copy-Heavy vs. Autoplay Video |
MacDonald Hotels & Resorts
| Tech Used: | |
| Agency Used: | RedEye International Ltd |
| Case Study: | “Read More” vs “Find Out More” – Which Button Wording Increased Click to Order Rates by 436%? |
MailChimp
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”? |
Martin Memorial Medical Center
| Tech Used: | In-house |
| Agency Used: | Allegiant Direct |
| Case Study: | A/B Test: Which Direct Mail Letter Lifted a Hospital’s Average Donation Size by 307%? |
McClatchy Interactive
| Tech Used: | Test&Target |
| Agency Used: | |
| Case Study: | Newspaper A/B Test: Which Got More Promo Clicks (Toyota & Readers’ Choice) and 11% Lift in Page Views per Visit? |
Merchant Warehouse
MerchantCircle
Milonga Music
| Tech Used: | Google Website Optimizer |
| Agency Used: | Fifty-Five |
| Case Study: | Which Product Page Got More Purchases? (Testing Awards Silver Winner) |
MojoPages.com
| Tech Used: | Vertster |
| Agency Used: | In-house |
| Case Study: | MojoPages.com Tests Sponsor Listings Landing Page. Which Version Increased Clicks on Advertiser Links? (Testing Awards Gold Winner) |
Mountain Equipment Co-Op
Movies Unlimited
| Tech Used: | Listrack |
| Agency Used: | Listrack |
| Case Study: | Shopping Cart Abandonment Email Template Test: Which Offer Raised Sales by 36%? Savings vs Instant Gratification… |
Mr Skin
| Tech Used: | TuningEngine by SiteTuners |
| Agency Used: | SiteTuners |
| Case Study: | Mr Skin Checkout Test: Which Version Got (a Lot) More Clicks on the Button? |
MSN Real Estate
| Tech Used: | Microsoft's Experimentation Platform |
| Agency Used: | ZAAZ, Inc. |
| Case Study: | Which Form Got a Higher Response Rate on MSN Real Estate’s Homepage? |
MSN.com
| Tech Used: | Microsoft's Experimentation Platform |
| Agency Used: | In-house |
| Case Study: | MSN.com Tests a Hotmail Link Opening in Same Window vs. New Window: Which Got More Homepage Clicks? (Testing Awards Gold Winner) |
Music Oasis
| Tech Used: | In-house |
| Agency Used: | WiderFunnel |
| Case Study: | Application Download Offer A/B Test: Which Version Got Higher Clicks? |
N/A
Napster
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Auto-Play “What You Get” Video vs. No Video: Which Splash Page Got More Sign-Ups for Napster? |
National University
| Tech Used: | magnify360 |
| Agency Used: | magnify360 |
| Case Study: | Which Banner Ad Landing Page Got More Form Submissions … on Tuesday Afternoons? |
NET Foundation for Radio
| Tech Used: | In-house |
| Agency Used: | DMW Direct |
| Case Study: | Which Public Radio Direct Mail Offer Got More Responses: $35 Membership vs. $45 Membership + Dining Discounts? |
New York Conservatory for the Dramatic Arts
| Tech Used: | Google Website Optimizer |
| Agency Used: | ideaLaunch |
| Case Study: | NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner) |
NotebookReview.com
| Tech Used: | Adobe Test&Target powered by Omniture |
| Agency Used: | In-house |
| Case Study: | Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher |
Official Vancouver 2010 Olympic Store
| Tech Used: | Google Website Optimizer |
| Agency Used: | WiderFunnel Marketing Optimization |
| Case Study: | 2010 Olympic Store Test: Which Category Page Template Boosted Purchases? |
Openet
| Tech Used: | Eloqua |
| Agency Used: | In-house |
| Case Study: | Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner) |
Optimeister
| Tech Used: | Vertster |
| Agency Used: | In-house |
| Case Study: | Banner Ad A/B Test: Which One Got More On-Demand Webinar Sign-ups? |
Outrigger Hotels and Resorts
Overnight Prints
PDFProducer v1.3
| Tech Used: | Visual Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Color vs. Size: Which Text Link Got More Clicks — the Smaller Red Link or the Larger Black Link in the Right-Hand Sidebar? |
Philips Norelco
| Tech Used: | 8seconds |
| Agency Used: | In-house |
| Case Study: | Email Images & Button A/B Test: Which Philips Norelco Creative Got 79.4% More ‘Buy Now’ Clicks? |
Profile-Pimp.net
| Tech Used: | In-house |
| Agency Used: | WiderFunnel Marketing Optimization |
| Case Study: | Profile-Pimp.net Tests Giant Button & Landing Page Designs. Which Version Increased Clickthroughs? (Testing Awards Gold Winner) |
Profitworks
| Tech Used: | Google Website Optimizer |
| Agency Used: | |
| Case Study: | A/B Button Color Test: Which Page Drove More Clicks to a Lead Generation Form? |
Radical Golf Carts
| Tech Used: | Reedge |
| Agency Used: | ConversionIQ |
| Case Study: | Did a ‘Free Shipping for Orders over $99′ Banner Increase Orders per Visit? (Note: This A/B Test Ran on All Site Pages) |
Real Goods Solar
| Tech Used: | Google Website Optimizer |
| Agency Used: | ConversionIQ |
| Case Study: | Big Orange Button A/B Test: Which Offer Copy Generated 74% More Sales Leads? |
Rent Center
| Tech Used: | Personyze |
| Agency Used: | In-house |
| Case Study: | Which Product Page Got More Sales from Visitors Who’d Never Purchased Before? (Testing Awards Gold Winner) |
RJMetrics
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Which Product Demo Page Got A 190% Lift in Sign-Ups? Auto-Play Video w/Marketing Copy vs. Bigger Form w/“What Happens Next” Copy |
Rudder
Safe Software
Salesforce.com
| Tech Used: | Responsys |
| Agency Used: | In-house |
| Case Study: | Salesforce.com Tests Email Templates: Which One Got a 25.8% Higher CTR on the White Paper Offer? |
SAP
| Tech Used: | Adobe Test&Target |
| Agency Used: | VML |
| Case Study: | Which PPC Landing Page Copy Got 24% More Lead Gen Form Submits – Short & Actionable vs. Top 5 Briefs (in Right Column)? |
SAP Mexico
SAP® BusinessObjects™
| Tech Used: | Google Website Optimizer |
| Agency Used: | WiderFunnel Marketing Optimization |
| Case Study: | SAP BusinessObjects Tests a Big, Orange Button vs. an Elegant, Blue Text Hotlink |
SEOmoz
| Tech Used: | Adobe Test&Target powered by Omniture |
| Agency Used: | Conversion Rate Experts |
| Case Study: | Which Offer Page Got a 51.8% Boost In Total Paid Memberships? |
Skinner, Inc.
| Tech Used: | In-House |
| Agency Used: | SiteSpect, Inc. |
| Case Study: | Live Auction Image Size Test: 250 Pixels Wide With Some Info Above the Fold vs. 350 Pixels Wide Requiring More Scrolling? |
SlideShop.com
| Tech Used: | Visual Website Optimizer |
| Agency Used: | Optimeria |
| Case Study: | Which Ecommerce Store Page Template Got 34% More Add-to-Cart Clicks? Left Nav Bar vs. Right Promo Column |
Small Business Trends
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Talking Avatar vs. Photo of a Real Human — Which Gets More Email Opt-Ins? |
smartFOCUS
| Tech Used: | smartFOCUS |
| Agency Used: | In-house |
| Case Study: | Email Newsletter Subject Line A/B Test: Multiple Topics vs. Single Topic – Which Boosted Opens & Clicks? |
Sonic Foundry
| Tech Used: | Eloqua |
| Agency Used: | In-house |
| Case Study: | Long vs. Short Email Subject Line: Which Got More Opens & Webinar Registrations from B2B Execs? |
Sony Creative Software, Inc.
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Email A/B Test: Which Subject Line + Email Creative Combo Raised Sony’s eCommerce Sales? |
St. Jude Retreat House
| Tech Used: | Google Website Optimizer |
| Agency Used: | WiderFunnel Marketing Optimization |
| Case Study: | Which PPC Landing Page Increased Telephone Inquiries by 42%? |
Sterling Ledet & Associates, Inc.
| Tech Used: | Unbounce |
| Agency Used: | In-house |
| Case Study: | Required vs. All-Optional Form Fields – Which Version Got A 31% Lift In Lead Gen Form Submissions? |
Sytropin
| Tech Used: | Google Website Optimizer |
| Agency Used: | WiderFunnel Marketing Optimization |
| Case Study: | PPC Landing Page A/B Test: Which Version Made More Ecommerce Sales? |
Tafford Uniforms
| Tech Used: | Monetate |
| Agency Used: | In-house |
| Case Study: | Big Copy vs. Lots of Product Images: Which Promo Boxes on This Ecommerce Category Page Boosted Purchases? |
Talbott Recovery
| Tech Used: | Google Website Optimizer |
| Agency Used: | Fathom |
| Case Study: | Lead Gen Test: Which Copy (on Right Side of Page) Got 184% Lift in Form Submits? |
The Daily Burn
| Tech Used: | Google Website Optimizer |
| Agency Used: | WebShare |
| Case Study: | Subscription Site Homepage A/B Test: Which Design Got More Sign-Up Button Clicks? |
The New England Journal of Medicine
| Tech Used: | Amadesa |
| Agency Used: | Amadesa |
| Case Study: | Did the One- or Two-Page Form Get 51% More Doctors to Sign-up for Email Alerts? |
The New York Public Library
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Which Email Newsletter Opt-In Form Boosted Sign-Ups by 52.8%? |
The Official Olympic Store
The Richmond Group
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Which Loan Application Page Two Version Got More People to Enter Their Financial Info? |
The S.A.F.E. Team
| Tech Used: | Facebook Ads |
| Agency Used: | In-house |
| Case Study: | Which Facebook Ad Got a Huge Lift in CTR? (Different Headlines & Copy) |
The Sims 3
The Translation People
| Tech Used: | Google Website Optimizer |
| Agency Used: | PRWD |
| Case Study: | Which Page Got More Lead Gen Form Submits? (Testing Awards Silver Winner) |
TileClick
| Tech Used: | Google Website Optimizer |
| Agency Used: | HP Group |
| Case Study: | Which Product Page Got 27.3% More Online Tile Purchases – Multiple vs. Single Benefit? |
Time Doctor
| Tech Used: | Split Test Accelerator |
| Agency Used: | In-house |
| Case Study: | Which Homepage Graphic Got a 26% Lift in Free Trial Sign-Ups? |
TimeTrade
| Tech Used: | LiveBall by ion interactive |
| Agency Used: | In-house |
| Case Study: | Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise) |
Total Experience
Tourism British Columbia
Toursim Fiji
| Tech Used: | ExactTarget |
| Agency Used: | eMarketingWerx |
| Case Study: | Email Subject Line Test: Which Got Fewer Opens… But Higher Clickthroughs? |
Trust Guard
| Tech Used: | Google Website Optimizer |
| Agency Used: | |
| Case Study: | Which Security Seal, McAfee or Trust Guard, Got More Orders per Visitor? |
Tumbleweed Tiny House Company
| Tech Used: | |
| Agency Used: | AWeber |
| Case Study: | ALL CAPS Email Subject Line Test – Which Version Got Both More Opens and Clickthroughs? |
TutorVista
Undisclosed
| Tech Used: | Visual Website Optimizer |
| Agency Used: | House of Kaizen |
| Case Study: | Image A/B Test: Older Man at the Gym vs. Younger Man in the Pool – Which Got More Form Submits? |
Unionen
| Tech Used: | Google Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Swedish Union Conducts a Classic Copy Test: “Who We Are” Prose vs. “What You Get” Bullet Points |
UpDown
| Tech Used: | EyeView |
| Agency Used: | EyeView, Inc. |
| Case Study: | Homepage Sound Test: Should an Autoplay Video Launch With Sound, or Stay Muted Until First-time Visitors Mouse Over It? |
uShip
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | PPC Landing Page Test: Which Convinced More People to Request Moving Quotes via this Online Form? |
Van der Valk Hotels & Restaurants
Vegas.com
| Tech Used: | SiteSpect |
| Agency Used: | SiteSpect |
| Case Study: | Vegas.com Tests its Mobile Homepage: Which Got More Page Views & Hotel Searches? (Testing Awards Gold Winner) |
Vendio
| Tech Used: | Visual Website Optimizer |
| Agency Used: | In-house |
| Case Study: | PPC Landing Page Test: Which Version Boosted Free Software Sign-Ups By 59%? (Testing Awards Gold Winner) |
Verizon
| Tech Used: | Vertster |
| Agency Used: | In-house |
| Case Study: | Verizon Tests Call-to-Action Button Color on its Homepage. Which Color Increases Clicks to the “Order Now” Page? (Testing Awards Silver Winner) |
VetFriends.com
| Tech Used: | Google Website Optimizer |
| Agency Used: | FutureNow |
| Case Study: | Short vs. Long Copy Test: Which Membership Site Cancellation Policy Wording Increased Sales? |
Videojet Technologies GmbH
ViewLondon
| Tech Used: | Maxymiser Onsite Marketing LTD |
| Agency Used: | Maxymiser Onsite Marketing LTD |
| Case Study: | Checkout Page Template A/B Test: Which Got 23% More Actual Purchases? |
VigRX Plus
| Tech Used: | Vertster |
| Agency Used: | In-house |
| Case Study: | VigRX Plus Tests Homepages With & Without an Email Offer (Testing Awards Gold Winner) |
W3i
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Which App Installer Reduced Bounces & Increased Revenue per Visitor? |
Walden University
Web Tracking Guide
| Tech Used: | In-house |
| Agency Used: | In-house |
| Case Study: | Which Email Subject Line Got 88% More Opens When Sent to a Double Opt-in, House List? |
Webster Bank
| Tech Used: | In House |
| Agency Used: | HF Direct |
| Case Study: | Which Direct Mail Letter Landed 37% More Business Checking Accounts – Single Offer vs. Multiple Offers? |
Westwood College
WineExpress.com
World Class Driving
| Tech Used: | Unbounce |
| Agency Used: | In-house |
| Case Study: | Headline A/B Test: Short and Vague vs. Long and Literal — Which Got More People to Submit a Lead Gen Form? |
You Need A Budget
| Tech Used: | Visual Website Optimizer |
| Agency Used: | In-house |
| Case Study: | Product Tour Page A/B Test: Which Version Boosted Free Trial Software Downloads by 85%? |
YourLabelsNOW.com
| Tech Used: | Google Website Optimizer |
| Agency Used: | Marcel Media |
| Case Study: | Which Form on this B2B Ecommerce Page Got More Form Submits? (Testing Awards Gold Winner) |
Yuppiechef
| Tech Used: | Visual Website Optimizer |
| Agency Used: | |
| Case Study: | Landing Page A/B Test: Which Version Increased Wedding Registry Sign-ups from 3% to 6%? |
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