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Email Newsletter Subject Line A/B Test: Multiple Topics vs. Single Topic – Which Boosted Opens & Clicks?
Date: 07/28/2010 Categories: B2B Marketing Tests, Email Tests
Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)
Date: 06/30/2010 Categories: B2B Marketing Tests, Search Marketing Landing Page Tests
Email Subject Line Test: Which Otherwise Identical Message Got More Clicks (Not Opens) – Dash vs. Colon?
Date: 04/19/2010 Categories: B2B Marketing Tests, Email Tests
Email Newsletter Template A/B Test: Which Got More Clickthroughs?
Date: 04/14/2010 Categories: B2B Marketing Tests, Email Tests
Plain Vanilla vs. Jazzed Up Offer Page. Which Got More Free Trial Downloads?
Date: 04/06/2010 Categories: B2B Marketing Tests
Email A/B Test: Which Customer Survey Invite Got 51% More Clickthroughs?
Date: 03/24/2010 Categories: B2B Marketing Tests, Email Tests
Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”?
Date: 02/23/2010 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
Which Image Enticed 37.2% More Prospects to Submit a Lead Generation Form: The Product Itself vs. What It Does?
Date: 02/17/2010 Categories: B2B Marketing Tests
Banner Ad A/B Test: Which One Got More On-Demand Webinar Sign-ups?
Date: 12/15/2009 Categories: B2B Marketing Tests
Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner 2009)
Date: 12/05/2009 Categories: Award Winners, B2B Marketing Tests, Lead Generation Form Tests
Safe Software Tests Radically Different Homepage Copy & Design. Which Version Increased Clickthroughs to the Download Page? (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Homepage Tests
Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
BLR Tests Email Newsletter Sign-up Form: Which Version Increased Opt-ins? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Email Opt-In Form Tests
BLR Tests Form Headlines & Main Page Headline vs. No Headline (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Lead Generation Form Tests
One Page Form vs a Multi-page Form (With the Same Questions): Which Garnered More Applications?
Date: 11/12/2009 Categories: B2B Marketing Tests, Lead Generation Form Tests
If You Chase After Page Leavers With a Chat Invitation, Will They Decide to Buy a Monthly Membership After All?
Date: 10/20/2009 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
Which Offer Page Subhead Got 23% More Conversions: Instructions vs. Reassuring Testimonials?
Date: 09/16/2009 Categories: B2B Marketing Tests
Which Order Form Headline Boosted Trial Subscriptions by 113%: the Longer Version or the Shorter One?
Date: 07/29/2009 Categories: B2B Marketing Tests, Lead Generation Form Tests
Will adding an overlay to your landing page increase or decrease conversions?
Date: 07/08/2009 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
How Should You Rank Price Options: From High-to-Low or from Low-to-High? New Test Results
Date: 07/01/2009 Categories: B2B Marketing Tests
SAP BusinessObjects Tests a Big, Orange Button vs. an Elegant, Blue Text Hotlink
Date: 06/09/2009 Categories: B2B Marketing Tests, Search Marketing Landing Page Tests