Which Landing Page Headline & Subhead Version Increased Leads by 27.76%? (Testing Awards Silver Winner)
Date: 02/23/2012 Brand Name: MarketingProfs
Tags: Copy Tests
Date: 02/23/2012 Brand Name: MarketingProfs
Tags: Copy Tests
Category: B2B
Should Multi-Page Lead Gen Forms Have “Step” Indicators? (Testing Awards Gold Winner)
Date: 02/21/2012 Brand Name: Dell
Tags: Dell, multi step form, Step Indicator
Date: 02/21/2012 Brand Name: Dell
Tags: Dell, multi step form, Step Indicator
Which Direct Mail Letter Landed 37% More Business Checking Accounts – Single Offer vs. Multiple Offers?
Date: 09/14/2011 Brand Name: Webster Bank
Tags: banking, finance
Date: 09/14/2011 Brand Name: Webster Bank
Tags: banking, finance
Homepage A/B Split Test: Which Text Link Color Got a 53% Lift in Clicks – Red or Blue?
Date: 08/31/2011 Brand Name: Beamax
Tags: blue text link, red text link, text link
Date: 08/31/2011 Brand Name: Beamax
Tags: blue text link, red text link, text link
PPC Landing Page Test: Which Got 38% More Button Clickers to Complete a 5-Page Process to Buy Business Insurance?
Date: 08/15/2011 Brand Name: Hiscox
Tags: b2b ecommerce, distractions, PPC, video
Date: 08/15/2011 Brand Name: Hiscox
Tags: b2b ecommerce, distractions, PPC, video
Which Email Subject Line Got 88% More Opens When Sent to a Double Opt-in, House List?
Date: 07/26/2011 Brand Name: Web Tracking Guide
Tags: copy, subject line
Date: 07/26/2011 Brand Name: Web Tracking Guide
Tags: copy, subject line
Did the One- or Two-Page Form Get 51% More Doctors to Sign-up for Email Alerts?
Date: 04/27/2011 Brand Name: The New England Journal of Medicine
Tags: email alerts, form, media, medical, sign-up
Date: 04/27/2011 Brand Name: The New England Journal of Medicine
Tags: email alerts, form, media, medical, sign-up
Which PPC Landing Page Copy Got 24% More Lead Gen Form Submits – Short & Actionable vs. Top 5 Briefs (in Right Column)?
Date: 03/29/2011 Brand Name: SAP
Tags: B2B Marketing Tests, call to action, content, copy, dynamic
Date: 03/29/2011 Brand Name: SAP
Tags: B2B Marketing Tests, call to action, content, copy, dynamic
B2B Email Subject Line A/B Test: Which Got a Higher CTR – “(Download)” Before or After Main Copy?
Date: 03/14/2011 Brand Name: Andy Jenkins Blog
Tags: B2B Marketing Tests, B2B test, copy, Email Opt-In Form Tests, placement, subject line
Date: 03/14/2011 Brand Name: Andy Jenkins Blog
Tags: B2B Marketing Tests, B2B test, copy, Email Opt-In Form Tests, placement, subject line
Which Page Got More Lead Gen Form Submits? (Testing Awards Silver Winner)
Date: 02/21/2011 Brand Name: The Translation People
Tags: branding image, copy, form, optional field, required field
Date: 02/21/2011 Brand Name: The Translation People
Tags: branding image, copy, form, optional field, required field
Which Form on this B2B Ecommerce Page Got More Form Submits? (Testing Awards Gold Winner)
Date: Brand Name: YourLabelsNOW.com
Tags: form, length
Date: Brand Name: YourLabelsNOW.com
Tags: form, length
Which Landing Page Design Got a 1,363% Boost in Clicks on the CTA Button? (Testing Awards Gold Winner)
Date: Brand Name: GS1
Tags: copy, design, nonprofit
Date: Brand Name: GS1
Tags: copy, design, nonprofit
Long vs. Short Landing Page (Though There Were Several Other Differences): Which Got More Form Submissions? (Testing Awards Silver)
Date: Brand Name: SAP Mexico
Tags: design, form, page length
Date: Brand Name: SAP Mexico
Tags: design, form, page length
Long vs. Short Email Subject Line: Which Got More Opens & Webinar Registrations from B2B Execs?
Date: 02/08/2011 Brand Name: Sonic Foundry
Tags: long copy, short copy, subject line
Date: 02/08/2011 Brand Name: Sonic Foundry
Tags: long copy, short copy, subject line
B2B Email Test: Which Ad in the Lower Left Corner Got More Clicks & Form Submissions — Image or Text Ad?
Date: 12/14/2010 Brand Name: IDES
Tags: B2B Marketing Tests, email creative, image ad, text ad
Date: 12/14/2010 Brand Name: IDES
Tags: B2B Marketing Tests, email creative, image ad, text ad
PPC Landing Page Test: Which Version Boosted Free Software Sign-Ups By 59%? (Testing Awards Gold Winner)
Date: 11/30/2010 Brand Name: Vendio
Tags: copy, form, layout, PPC
Date: 11/30/2010 Brand Name: Vendio
Tags: copy, form, layout, PPC
Required vs. All-Optional Form Fields – Which Version Got A 31% Lift In Lead Gen Form Submissions?
Date: 10/26/2010 Brand Name: Sterling Ledet & Associates, Inc.
Tags: B2B test, form, form fields, required
Date: 10/26/2010 Brand Name: Sterling Ledet & Associates, Inc.
Tags: B2B test, form, form fields, required
Which Product Demo Page Got A 190% Lift in Sign-Ups? Auto-Play Video w/Marketing Copy vs. Bigger Form w/“What Happens Next” Copy
Date: 10/19/2010 Brand Name: RJMetrics
Tags: autoplay, autosound, B2B test, copy, demo page, form, product demo page
Date: 10/19/2010 Brand Name: RJMetrics
Tags: autoplay, autosound, B2B test, copy, demo page, form, product demo page
Highlight Step One or Step Two? Which Placement of a Blue Box Increased Google Gadget Installations 50.5%?
Date: 09/21/2010 Brand Name: Google Maps
Tags: B2B test, button
Date: 09/21/2010 Brand Name: Google Maps
Tags: B2B test, button
“Free” Offer vs. Statement – Which Call to Action Button Copy Got a 171% Lift in Clicks?
Date: 09/14/2010 Brand Name: Connected Web Solutions
Tags: B2B test, button, call to action, copy, Homepage Tests
Date: 09/14/2010 Brand Name: Connected Web Solutions
Tags: B2B test, button, call to action, copy, Homepage Tests
Email Newsletter Subject Line A/B Test: Multiple Topics vs. Single Topic – Which Boosted Opens & Clicks?
Date: 07/28/2010 Brand Name: smartFOCUS
Tags: B2B test, email newsletter, subject line
Date: 07/28/2010 Brand Name: smartFOCUS
Tags: B2B test, email newsletter, subject line
Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)
Date: 06/30/2010 Brand Name: TimeTrade
Tags: B2B test, copy
Date: 06/30/2010 Brand Name: TimeTrade
Tags: B2B test, copy
Email Subject Line Test: Which Otherwise Identical Message Got More Clicks (Not Opens) – Dash vs. Colon?
Date: 04/19/2010 Brand Name: Alchemy Worx
Tags: B2B test, email newsletter, punctuation, subject line
Date: 04/19/2010 Brand Name: Alchemy Worx
Tags: B2B test, email newsletter, punctuation, subject line
Plain Vanilla vs. Jazzed Up Offer Page. Which Got More Free Trial Downloads?
Date: 04/06/2010 Brand Name: Safe Software
Tags: B2B test, image, layout, offer page, SaaS
Date: 04/06/2010 Brand Name: Safe Software
Tags: B2B test, image, layout, offer page, SaaS
Email A/B Test: Which Customer Survey Invite Got 51% More Clickthroughs?
Date: 03/24/2010 Brand Name: Campaign Monitor
Tags: B2B test, copy, email creative, survey, text links
Date: 03/24/2010 Brand Name: Campaign Monitor
Tags: B2B test, copy, email creative, survey, text links
Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?
Date: 03/10/2010 Brand Name: Cook Travel
Tags: form, phone call, telephone, travel & hospitality
Date: 03/10/2010 Brand Name: Cook Travel
Tags: form, phone call, telephone, travel & hospitality
Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”?
Date: 02/23/2010 Brand Name: MailChimp
Tags: B2B test, nav bar, navigation bar, registration, signup, webinar
Date: 02/23/2010 Brand Name: MailChimp
Tags: B2B test, nav bar, navigation bar, registration, signup, webinar
Which Image Enticed 37.2% More Prospects to Submit a Lead Generation Form: The Product Itself vs. What It Does?
Date: 02/17/2010 Brand Name: Videojet Technologies GmbH
Tags: B2B test, hero shot, images
Date: 02/17/2010 Brand Name: Videojet Technologies GmbH
Tags: B2B test, hero shot, images
Banner Ad A/B Test: Which One Got More On-Demand Webinar Sign-ups?
Date: 12/15/2009 Brand Name: Optimeister
Tags: B2B test, banner ad, image
Date: 12/15/2009 Brand Name: Optimeister
Tags: B2B test, banner ad, image
Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner)
Date: 12/05/2009 Brand Name: Openet
Tags: award winner, B2B test, layout, webinar landing page, webinar offer page
Date: 12/05/2009 Brand Name: Openet
Tags: award winner, B2B test, layout, webinar landing page, webinar offer page
Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention)
Date: Brand Name: Grasshopper
Tags: award winner, B2B test, demo page, overlay, product demo page
Date: Brand Name: Grasshopper
Tags: award winner, B2B test, demo page, overlay, product demo page
BLR Tests Email Newsletter Sign-up Form: Which Version Increased Opt-ins? (Testing Awards Gold Winner)
Date: Brand Name: Business & Legal Resources (BLR)
Tags: award winner, B2B test, email newsletter, form, opt-in form
Date: Brand Name: Business & Legal Resources (BLR)
Tags: award winner, B2B test, email newsletter, form, opt-in form
BLR Tests Form Headlines & Main Page Headline vs. No Headline (Testing Awards Silver Winner)
Date: Brand Name: Business & Legal Resources (BLR)
Tags: award winner, B2B test, copy, form, headlines
Date: Brand Name: Business & Legal Resources (BLR)
Tags: award winner, B2B test, copy, form, headlines
Which Offer Page Subhead Got 23% More Conversions: Instructions vs. Reassuring Testimonials?
Date: 09/16/2009 Brand Name: 37signals
Tags: B2B test, copy, offer page, subhead
Date: 09/16/2009 Brand Name: 37signals
Tags: B2B test, copy, offer page, subhead
Swedish Union Conducts a Classic Copy Test: “Who We Are” Prose vs. “What You Get” Bullet Points
Date: 08/18/2009 Brand Name: Unionen
Tags: B2B test, bullets, copy
Date: 08/18/2009 Brand Name: Unionen
Tags: B2B test, bullets, copy
Which Order Form Headline Boosted Trial Subscriptions by 113%: the Longer Version or the Shorter One?
Date: 07/29/2009 Brand Name: Business & Legal Resources (BLR)
Tags: barrier page, free trial, headline, order form, order form headline, subscription site
Date: 07/29/2009 Brand Name: Business & Legal Resources (BLR)
Tags: barrier page, free trial, headline, order form, order form headline, subscription site
Will Adding an Overlay to Your Landing Page Increase or Decrease Conversions?
Date: 07/08/2009 Brand Name: Campaign Monitor
Tags: affiliate, affiliate recruitment, B2B test, html overlay, lightbox, overlay
Date: 07/08/2009 Brand Name: Campaign Monitor
Tags: affiliate, affiliate recruitment, B2B test, html overlay, lightbox, overlay
How Should You Rank Price Options: From High-to-Low or from Low-to-High? New Test Results
Date: 07/01/2009 Brand Name: Grasshopper
Tags: B2B test, payment plans, price, pricing, SaaS, subscription marketing
Date: 07/01/2009 Brand Name: Grasshopper
Tags: B2B test, payment plans, price, pricing, SaaS, subscription marketing
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