Category: Ecommerce

Which Ecommerce Product Page Increased Sales – Nav Bar Removal Test
Date: 05/08/2012 Brand Name: Design3000
Tags: Counter Intuitive, navigation, product page

Ecommerce Cart A/B Test: Does Removing an Order Summary from the ‘Checkout’ Page Increase Sales?
Date: 03/05/2012 Brand Name: Windstream
Tags: Cart Optimization, Cart Test, Remove Clutter

Which Ecommerce Product Page Layout Increased Sales (Testing Awards Silver Winner)
Date: 02/23/2012 Brand Name: Vertbaudet
Tags: apparel, Cart Tests, checkout, Clothing, Cross Sell, Ecommerce, product page, Retail

Which Sub-Navigation Column Order Increased Sales & Average Order Value (Testing Awards Honorable Mention)
Date: Brand Name: Urban Outfitters
Tags: apparel, copy, navigation

Ecommerce Store Page Template Radical Redesign Test (Testing Awards Gold Winner)
Date: Brand Name: Thundershirt
Tags: Ecommerce, navigation, product page, Retail

Do ‘Add to Cart’ Buttons Improve Sales From Ecommerce Search Results Pages? (Testing Awards Gold Winner)
Date: Brand Name: ThePartyWorks
Tags: button, Retail

Ecommerce Shopping Cart Redesign Test – Which Version Raised Sales? (Testing Awards Gold Winner)
Date: Brand Name: ThePartyWorks
Tags: Cart Test, One Step Checkout, shopping cart

Generic Security Banner vs. Brand-Name Security Banner (Testing Awards Gold Winner)
Date: Brand Name: PaloAlto
Tags: Icons, Security Badge, security icon

Did Single-Page or Multi-Page Product Lists Increase Ecommerce Sales 35%? (Testing Awards Gold Winner)
Date: Brand Name: Palmers
Tags: category page

Which Type of Default Content Increased Sales 17.5% – Pricing Information vs. Trip Overview (Testing Awards Gold Winner)
Date: Brand Name: KRAS
Tags: content, Default Content, Ecommerce, Path Test, Vacations

Does Copy Explaining the Next Stage of the Booking Process Increase Trip Sales? (Testing Awards Silver Winner)
Date: Brand Name: KRAS
Tags: copy test, travel & hospitality

Which Shipping Copy Increased Revenue Per Visitor by 18% – Note: Red Circle is Ours (Testing Awards Gold Winner)
Date: 02/22/2012 Brand Name: Hallmark
Tags: copy test, Shipping

Which Page Set as Default Shopping Path Content Increased Sales – Tech Specs vs Design Specs (Testing Awards Silver Winner)
Date: 02/21/2012 Brand Name: Dell
Tags:

Does Adding Comparative Icons to Category Pages Increase Sales? (Testing Awards Silver Winner)
Date: Brand Name: Dell
Tags: Category Pages, Comparative Imagery, Icons

Does Increasing Friction for Item Removal in Carts Raise Sales – ‘Are You Sure?’ Overlay Test (Testing Awards Silver Winner)
Date: Brand Name: Dell
Tags: Cart Test, checkout, overlay, Product Removal

Landing Page Cross-Sale A/B Test: Do More Products Equal More Sales or Unwelcome Distraction? (Testing Awards Silver Winner)
Date: Brand Name: BestStunGun
Tags: Cross Sell

Ecommerce Button Copy Test: Did ‘Personalize Now’ or ‘Customize It’ Get 48% More Revenue Per Visitor? (Testing Awards Gold Winner)
Date: Brand Name: Amsterdam Printing
Tags: button test, copy

Dell Ecommerce Cart A/B Test – Did a Cleaner Top Nav Increase Sales?
Date: 02/01/2012 Brand Name: Dell
Tags: cart, Dell

Which Homepage Sold More Homebrew Beer Kits During the Holidays? (Traffic Was Mainly PR-Driven.)
Date: 01/24/2012 Brand Name: Brewer's Market
Tags:

Did a ‘Free Shipping for Orders over $99′ Banner Increase Orders per Visit? (Note: This A/B Test Ran on All Site Pages)
Date: 12/14/2011 Brand Name: Radical Golf Carts
Tags: Ecommerce, ecommerce test, free shipping, shipping charges, shipping charges test

Which Security Seal, McAfee or Trust Guard, Got More Orders per Visitor?
Date: 11/30/2011 Brand Name: Trust Guard
Tags: ecommerce test, security icon, security icon test

Ecommerce Template Test: Which Button Wording Lifted Average Revenue Per Visitor by 45% for Customizable Products?
Date: 11/02/2011 Brand Name: Amsterdam Printing
Tags: button copy, button copy test, copy test, Ecommerce, ecommerce test

A/B Button Test: Did “Submit” or “Go to Payment Options” Get More Clicks?
Date: 09/28/2011 Brand Name: Curious Country Creations
Tags: button, button copy, checkout, submit

A/B EcommerceTest: Which Benefits Below the Photo Got 18.7% More Purchases?
Date: 09/21/2011 Brand Name: Great American Days
Tags: bullets, gifts, product page

Email Images & Button A/B Test: Which Philips Norelco Creative Got 79.4% More ‘Buy Now’ Clicks?
Date: 08/11/2011 Brand Name: Philips Norelco
Tags: button color, email creative, header, hero shot, image

Which Product Description Blurbs Sold More Dell Computers in Japan? (Note: Original copy translated here.)
Date: 08/03/2011 Brand Name: Dell
Tags: B2B Marketing Tests, category, copy, Homepage Tests, product

Ecommerce Email Landing Page Test: Which Version Won Both More Purchases & Revenues?
Date: 07/20/2011 Brand Name: WineExpress.com
Tags: add to cart, button, email landing page, Email Opt-In Form Tests

Which Email Generated 73% More Revenue? Version A Clicked to an eCommerce Product Page; Version B Clicked Directly to Cart (Note: Click 2x for bigger images)
Date: 06/30/2011 Brand Name: Jigsaw
Tags: copy, design, print ad, travel & hospitality, web design

Which Ecommerce Category Page Template Won An 88% Lift in Flower & Gift Purchases?
Date: 06/15/2011 Brand Name: Bloom Avenue
Tags: button, button color, button copy, category page, fold, number of products, preview, template

Which Product Page Got 27.3% More Online Tile Purchases – Multiple vs. Single Benefit?
Date: 05/04/2011 Brand Name: TileClick
Tags: cart, checkout, offers, shopping cart

Which Homepage Generated More Revenue for this Australian Ecommerce Site: Search by Location vs. Sales & Benefits Copy?
Date: 04/06/2011 Brand Name: Total Experience
Tags: Homepage Tests, search, usability

Direct Mail Landing Page Test: Which Offer Copy Got More Online Sales?
Date: 03/22/2011 Brand Name: Laithwaites Wine
Tags: copy, direct mail, offer

Which iRobot Category Page Got an 18% Lift in Average Order Value: With Upgrade Overlay or Without?
Date: 03/08/2011 Brand Name: iRobot
Tags: DHTML overlay, overlay, purchases, upgrade, upsell

Which of Dell’s Category Pages Got More Laptop Orders? Note: The Only Change is in the Left Side-Bar (Testing Awards Gold Winner)
Date: 02/21/2011 Brand Name: Dell
Tags: category page, nav, navigation, order, search, side bar

Which Internal Site Search Functionality Got More Purchases: Results Appearing on the Same Page vs. the Next Page? (Testing Awards Gold Winner)
Date: Brand Name: Fonq.nl
Tags: functionality, internal search, search box, site search

Which Product Page Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: Milonga Music
Tags: layout, offers, product info, product page

The Official 2010 Vancouver Olympic Store Tests One-Page Checkout vs. Four-Page Checkout: Which Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: The Official Olympic Store
Tags: checkout, checkout page, multi-step, one page

Which Product Shots Got More Purchases: Just the Product vs. a Model Wearing the Product (in this case, shirts)? (Testing Awards Gold Winner)
Date: Brand Name: Jules.fr
Tags: product image, product page, product photography, product shot

Alpha Ecological Tests Homepage Copy, Images, and Layout: Which Got More Email Leads? (Testing Awards Silver Winner)
Date: Brand Name: Alpha Ecological
Tags: benefits copy, Homepage Tests, image, lead gen form

Fragrance Direct Tests the Layout of its Checkout Page: Which Got More Purchases? (Testing Awards Gold Winner)
Date: Brand Name: Fragrance Direct
Tags: checkout page, layout, product

Which Got More Completed Hotel Bookings: the Page With an FAQ Box in the Right Column or Without It? (Testing Awards Gold Winner)
Date: Brand Name: Van der Valk Hotels & Restaurants
Tags: booking, FAQ, hotel, travel & hospitality

Dell Tests Additional Navigation vs. Promos at the Top of a B2B Ecommerce Page: Which Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: Dell
Tags: navigation, offers, promos, promotional

Which Form on this B2B Ecommerce Page Got More Form Submits? (Testing Awards Gold Winner)
Date: Brand Name: YourLabelsNOW.com
Tags: form, length

Avis UK Tests its PPC Landing Page: Which Got More Car Rental Bookings? (Testing Awards Gold Winner)
Date: Brand Name: Avis UK
Tags: automotive, dynamic content, Homepage Tests, multivariate, PPC

Which Hotel Reservation Page Got More Paid Bookings: The Page With the Additional Discounts Button or the Page Without? (Testing Awards Silver Winner)
Date: Brand Name: Van der Valk Hotels & Restaurants
Tags: button, discounts, hotel, reservation, travel & hospitality

Which Shopping Cart Copy Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: Deals Direct
Tags: copy, shopping cart

Which Product Page Got More Sales from Visitors Who’d Never Purchased Before? (Testing Awards Gold Winner)
Date: Brand Name: Rent Center
Tags: layout, product page, segment

Cofidis Tests Several Landing Page Tweaks: Which Got More Subscriptions to a Financial Product? (Testing Awards Silver Winner)
Date: Brand Name: Confidis
Tags: copy, financial services, multivariate, page design

Did the Drop-Down or Radio Button Result in More Purchases and Fewer Error Messages on This Checkout Page? (Testing Awards Gold Winner)
Date: Brand Name: Crutchfield
Tags: checkout page, credit card, drop down button, payment option, radio button

Hyundai Netherlands Tests Several Changes to its Car Model Pages: Which Got More Brochure Requests? (Testing Awards Silver Winner)
Date: Brand Name: Hyundai Netherlands
Tags: automotive, multivariate, template

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