Category: Ecommerce

DELL Ecommerce Cart A/B Test – Did a Cleaner Top Nav Increase Sales?
Date: 02/01/2012 Brand Name: DELL
Tags: cart, Dell

Which Homepage Sold More Homebrew Beer Kits During the Holidays? (Traffic Was Mainly PR-Driven.)
Date: 01/24/2012 Brand Name: Brewer's Market
Tags:

Did a ‘Free Shipping for Orders over $99′ Banner Increase Orders per Visit? (Note: This A/B Test Ran on All Site Pages)
Date: 12/14/2011 Brand Name: Radical Golf Carts
Tags: Ecommerce, ecommerce test, free shipping, shipping charges, shipping charges test

Which Security Seal, McAfee or Trust Guard, Got More Orders per Visitor?
Date: 11/30/2011 Brand Name: Trust Guard
Tags: ecommerce test, security icon, security icon test

Ecommerce Template Test: Which Button Wording Lifted Average Revenue Per Visitor by 45% for Customizable Products?
Date: 11/02/2011 Brand Name: Amsterdam Printing
Tags: button copy, button copy test, copy test, Ecommerce, ecommerce test

A/B Button Test: Did “Submit” or “Go to Payment Options” Get More Clicks?
Date: 09/28/2011 Brand Name: Curious Country Creations
Tags: button, button copy, checkout, submit

A/B EcommerceTest: Which Benefits Below the Photo Got 18.7% More Purchases?
Date: 09/21/2011 Brand Name: Great American Days
Tags: bullets, gifts, product page

Email Images & Button A/B Test: Which Philips Norelco Creative Got 79.4% More ‘Buy Now’ Clicks?
Date: 08/11/2011 Brand Name: Philips Norelco
Tags: button color, email creative, header, hero shot, image

Which Product Description Blurbs Sold More Dell Computers in Japan? (Note: Original copy translated here.)
Date: 08/03/2011 Brand Name: Dell Japan
Tags: B2B Marketing Tests, category, copy, Homepage Tests, product

Ecommerce Email Landing Page Test: Which Version Won Both More Purchases & Revenues?
Date: 07/20/2011 Brand Name: WineExpress.com
Tags: add to cart, button, email landing page, Email Opt-In Form Tests

Which Email Generated 73% More Revenue? Version A Clicked to an eCommerce Product Page; Version B Clicked Directly to Cart (Note: Click 2x for bigger images)
Date: 06/30/2011 Brand Name: Jigsaw
Tags: copy, design, print ad, travel & hospitality, web design

Which Ecommerce Category Page Template Won An 88% Lift in Flower & Gift Purchases?
Date: 06/15/2011 Brand Name: Bloom Avenue
Tags: button, button color, button copy, category page, fold, number of products, preview, template

Which Product Page Got 27.3% More Online Tile Purchases – Multiple vs. Single Benefit?
Date: 05/04/2011 Brand Name: TileClick
Tags: cart, checkout, offers, shopping cart

Which Homepage Generated More Revenue for this Australian Ecommerce Site: Search by Location vs. Sales & Benefits Copy?
Date: 04/06/2011 Brand Name: Total Experience
Tags: Homepage Tests, search, usability

Direct Mail Landing Page Test: Which Offer Copy Got More Online Sales?
Date: 03/22/2011 Brand Name: Laithwaites Wine
Tags: copy, direct mail, offer

Which iRobot Category Page Got an 18% Lift in Average Order Value: With Upgrade Overlay or Without?
Date: 03/08/2011 Brand Name: iRobot
Tags: DHTML overlay, overlay, purchases, upgrade, upsell

Which of Dell’s Category Pages Got More Laptop Orders? Note: The Only Change is in the Left Side-Bar (Testing Awards Gold Winner)
Date: 02/21/2011 Brand Name: Dell Canada
Tags: category page, nav, navigation, order, search, side bar

Which Internal Site Search Functionality Got More Purchases: Results Appearing on the Same Page vs. the Next Page? (Testing Awards Gold Winner)
Date: Brand Name: Fonq.nl
Tags: functionality, internal search, search box, site search

Which Product Page Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: Milonga Music
Tags: layout, offers, product info, product page

The Official 2010 Vancouver Olympic Store Tests One-Page Checkout vs. Four-Page Checkout: Which Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: The Official Olympic Store
Tags: checkout, checkout page, multi-step, one page

Which Product Shots Got More Purchases: Just the Product vs. a Model Wearing the Product (in this case, shirts)? (Testing Awards Gold Winner)
Date: Brand Name: Jules.fr
Tags: product image, product page, product photography, product shot

Alpha Ecological Tests Homepage Copy, Images, and Layout: Which Got More Email Leads? (Testing Awards Silver Winner)
Date: Brand Name: Alpha Ecological
Tags: benefits copy, Homepage Tests, image, lead gen form

Fragrance Direct Tests the Layout of its Checkout Page: Which Got More Purchases? (Testing Awards Gold Winner)
Date: Brand Name: Fragrance Direct
Tags: checkout page, layout, product

Which Got More Completed Hotel Bookings: the Page With an FAQ Box in the Right Column or Without It? (Testing Awards Gold Winner)
Date: Brand Name: Van der Valk Hotels & Restaurants
Tags: booking, FAQ, hotel, travel & hospitality

Dell Tests Additional Navigation vs. Promos at the Top of a B2B Ecommerce Page: Which Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: Dell
Tags: navigation, offers, promos, promotional

Which Form on this B2B Ecommerce Page Got More Form Submits? (Testing Awards Gold Winner)
Date: Brand Name: YourLabelsNOW.com
Tags: form, length

Avis UK Tests its PPC Landing Page: Which Got More Car Rental Bookings? (Testing Awards Gold Winner)
Date: Brand Name: Avis UK
Tags: automotive, dynamic content, Homepage Tests, multivariate, PPC

Which Hotel Reservation Page Got More Paid Bookings: The Page With the Additional Discounts Button or the Page Without? (Testing Awards Silver Winner)
Date: Brand Name: Van der Valk Hotels & Restaurants
Tags: button, discounts, hotel, reservation, travel & hospitality

Which Shopping Cart Copy Got More Purchases? (Testing Awards Silver Winner)
Date: Brand Name: Deals Direct
Tags: copy, shopping cart

Which Product Page Got More Sales from Visitors Who’d Never Purchased Before? (Testing Awards Gold Winner)
Date: Brand Name: Rent Center
Tags: layout, product page, segment

Cofidis Tests Several Landing Page Tweaks: Which Got More Subscriptions to a Financial Product? (Testing Awards Silver Winner)
Date: Brand Name: Confidis
Tags: copy, financial services, multivariate, page design

Did the Drop-Down or Radio Button Result in More Purchases and Fewer Error Messages on This Checkout Page? (Testing Awards Gold Winner)
Date: Brand Name: Crutchfield
Tags: checkout page, credit card, drop down button, payment option, radio button

Hyundai Netherlands Tests Several Changes to its Car Model Pages: Which Got More Brochure Requests? (Testing Awards Silver Winner)
Date: Brand Name: Hyundai Netherlands
Tags: automotive, multivariate, template

Dell Japan Tests Behavioral Targeting Throughout Its Site: Which Got More Monitor Purchases? (Testing Awards Gold Winner)
Date: Brand Name: Dell Japan
Tags: banner, behavioral targeting, segment

Vegas.com Tests its Mobile Homepage: Which Got More Page Views & Hotel Searches? (Testing Awards Gold Winner)
Date: Brand Name: Vegas.com
Tags: Homepage Tests, mobile, travel & hospitality

Which Landing Page Boosted Purchases From People Who Left Items in Their Cart Within the Last 30 Days? (Testing Awards Honorable Mention)
Date: Brand Name: Free People
Tags: banner, cart, purchase, return visitors

Westwood College Tests Adding a Privacy Policy Statement to its Landing Pages: Which Got More Leads? (Testing Awards Gold Winner)
Date: 02/16/2011 Brand Name: Westwood College
Tags: education, form, privacy policy

GameGround Tests Totally Different Landing Page Designs: Which Got More Clicks on the Facebook Sign-In Button? (Testing Awards Silver Winner)
Date: Brand Name: GameGround
Tags: button, facebook, graphics, social media

Banner Copy A/B Test: Which Phrase Got a 49% Lift in Purchases & 265% More First-Time Customers in Australia & New Zealand?
Date: 01/07/2011 Brand Name: Free People
Tags: copy, Homepage Tests, product page

Which Offer Page Got a 51.8% Boost In Total Paid Memberships?
Date: 01/04/2011 Brand Name: SEOmoz
Tags: autoplay video, client name logos, membership site, signup, testimonials

Big Copy vs. Lots of Product Images: Which Promo Boxes on This Ecommerce Category Page Boosted Purchases?
Date: 12/08/2010 Brand Name: Tafford Uniforms
Tags: category page, copy, images, product shots

Which Ecommerce Store Page Template Got 34% More Add-to-Cart Clicks? Left Nav Bar vs. Right Promo Column
Date: 11/16/2010 Brand Name: SlideShop.com
Tags: category page, nav bar, navigation bar, side bar, template

Nonprofit A/B Test: Which Page Got A 10.2% Lift In Average Donation Amounts for Haiti?
Date: 11/09/2010 Brand Name: Clinton Bush Haiti Fund
Tags: button copy, form, image, layout, nonprofit

Ecommerce A/B Test: Which Shoe Page Version Got 39.3% More Add-to-Cart Clicks?
Date: 11/02/2010 Brand Name: frontlineshop
Tags: background, color, copy, image, product page

Auto-Play “What You Get” Video vs. No Video: Which Splash Page Got More Sign-Ups for Napster?
Date: 10/13/2010 Brand Name: Napster
Tags: autoplay, autosound, Homepage Tests

Header Template A/B Test: Which Placement of the Checkout Button and Shopping Cart Link Lifted Revenues 12%?
Date: 10/05/2010 Brand Name: Mountain Equipment Co-Op
Tags: button, checkout, header, layout, search box, search feature, template, wireframe test

Checkout Page Template A/B Test: Which Got 23% More Actual Purchases?
Date: 09/07/2010 Brand Name: ViewLondon
Tags: checkout page, layout, page columns, security icon, template test

Product Tour Page A/B Test: Which Version Boosted Free Trial Software Downloads by 85%?
Date: 08/24/2010 Brand Name: You Need A Budget
Tags: Above the Fold, finance, free trial, product tour page

Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?
Date: 07/20/2010 Brand Name: Overnight Prints
Tags: hero shot, images

Email A/B Test: Which Subject Line + Email Creative Combo Raised Sony’s eCommerce Sales?
Date: 07/13/2010 Brand Name: Sony Creative Software, Inc.
Tags: benefit, copy, email creative, offer, Sony, subject line

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