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	<title>WhichTestWon &#187; eCommerce Tests</title>
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		<title>Checkout Page Template A/B Test: Which Got 23% More Actual Purchases?</title>
		<link>http://whichtestwon.com/archives/4921</link>
		<comments>http://whichtestwon.com/archives/4921#comments</comments>
		<pubDate>Tue, 07 Sep 2010 17:03:17 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[page columns]]></category>
		<category><![CDATA[template test]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=4921</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
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<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/09/viewlondonvalg.jpg" target="_blank"><img class="alignnone size-full wp-image-4922" title="viewlondonvasm" src="http://whichtestwon.com/wp-content/uploads/2010/09/viewlondonvasm1.jpg" alt="" width="300" height="488" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/09/viewlondonvblg.jpg" target="_blank"><img class="alignnone size-full wp-image-4923" title="viewlondonvbsm" src="http://whichtestwon.com/wp-content/uploads/2010/09/viewlondonvbsm2.jpg" alt="" width="300" height="476" /></a></td>
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<td></td>
<td></td>
<td></td>
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Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
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		</item>
		<item>
		<title>Product Tour Page A/B Test: Which Version Boosted Free Trial Software Downloads by 85%?</title>
		<link>http://whichtestwon.com/archives/4823</link>
		<comments>http://whichtestwon.com/archives/4823#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:12:07 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[product tour page]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=4823</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
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<td>
<h3>VERSION A</h3>
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<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/08/ynabvalg.jpg" target="_blank"><img class="alignnone size-full wp-image-4826" title="ynabvasm2" src="http://whichtestwon.com/wp-content/uploads/2010/08/ynabvasm22.jpg" alt="" width="300" height="270" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/08/ynabvblg.jpg" target="_blank"><img class="alignnone size-full wp-image-4827" title="ynabvbsm" src="http://whichtestwon.com/wp-content/uploads/2010/08/ynabvbsm1.jpg" alt="" width="300" height="274" /></a></td>
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<td></td>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around &amp; Shop for Awhile?</title>
		<link>http://whichtestwon.com/archives/4520</link>
		<comments>http://whichtestwon.com/archives/4520#comments</comments>
		<pubDate>Tue, 20 Jul 2010 17:36:05 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[Page Element Tests (Buttons, Images, Overlay, etc.)]]></category>
		<category><![CDATA[Search Marketing Landing Page Tests]]></category>
		<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[image test]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=4520</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/07/OvernightPrintsvalg.jpg" target="_blank"><img class="alignnone size-full wp-image-4521" title="overnightprintsvasm" src="http://whichtestwon.com/wp-content/uploads/2010/07/overnightprintsvasm2.jpg" alt="" width="300" height="271" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/07/OvernightPrintsvblg.jpg" target="_blank"><img class="alignnone size-full wp-image-4522" title="overnightprintsvbsm" src="http://whichtestwon.com/wp-content/uploads/2010/07/overnightprintsvbsm1.jpg" alt="" width="300" height="271" /></a></td>
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<td></td>
<td></td>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Email A/B Test: Which Subject Line + Email Creative Combo Raised Sony&#8217;s eCommerce Sales?</title>
		<link>http://whichtestwon.com/archives/4361</link>
		<comments>http://whichtestwon.com/archives/4361#comments</comments>
		<pubDate>Tue, 13 Jul 2010 16:09:33 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[Email Tests]]></category>
		<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[benefit test]]></category>
		<category><![CDATA[offer test]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=4361</guid>
		<description><![CDATA[VERSION A VS VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3 style="text-align: left;">VERSION A</h3>
</td>
<td>
<h3>VS</h3>
</td>
<td align="right">
<h3 style="text-align: right;">VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><img class="alignnone size-full wp-image-4451" title="sonysubjlinevasm2" src="http://whichtestwon.com/wp-content/uploads/2010/07/sonysubjlinevasm22.jpg" alt="" width="300" height="79" /></td>
<td></td>
<td><img class="alignnone size-full wp-image-4452" title="sonysubjlinevbsm2" src="http://whichtestwon.com/wp-content/uploads/2010/07/sonysubjlinevbsm21.jpg" alt="" width="300" height="81" /></td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/07/sonycreativevalg.jpg" target="_blank"><img class="alignnone size-full wp-image-4372" title="sonycreativevasm" src="http://whichtestwon.com/wp-content/uploads/2010/07/sonycreativevasm1.jpg" alt="" width="300" height="346" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/07/sonycreativevblg.jpg" target="_blank"><img class="alignnone size-full wp-image-4374" title="sonycreativevbsm" src="http://whichtestwon.com/wp-content/uploads/2010/07/sonycreativevbsm1.jpg" alt="" width="300" height="345" /></a></td>
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Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shopping Cart Abandonment Email Template Test: Which Offer Raised Sales by 36%?  Savings vs Instant Gratification&#8230;</title>
		<link>http://whichtestwon.com/archives/4101</link>
		<comments>http://whichtestwon.com/archives/4101#comments</comments>
		<pubDate>Wed, 16 Jun 2010 15:01:51 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[Email Tests]]></category>
		<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[offer test]]></category>
		<category><![CDATA[shopping cart]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=4101</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/06/MoviesUnlimitedvalg.jpg" target="_blank"><img class="alignnone size-full wp-image-4102" title="moviesunlimitedvasm" src="http://whichtestwon.com/wp-content/uploads/2010/06/moviesunlimitedvasm3.jpg" alt="" width="300" height="385" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"></a><a href="http://whichtestwon.com/wp-content/uploads/2010/06/MoviesUnlimitedvblg.jpg" target="_blank"><img class="alignnone size-full wp-image-4103" title="moviesunlimitedvbsm" src="http://whichtestwon.com/wp-content/uploads/2010/06/moviesunlimitedvbsm1.jpg" alt="" width="300" height="377" /></a></td>
</tr>
<tr align="left" valign="top">
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
]]></content:encoded>
			<wfw:commentRss>http://whichtestwon.com/archives/4101/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Short vs. Long Copy Test: Which Membership Site Cancellation Policy Wording Increased Sales?</title>
		<link>http://whichtestwon.com/archives/3889</link>
		<comments>http://whichtestwon.com/archives/3889#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:14:54 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[Page Element Tests (Buttons, Images, Overlay, etc.)]]></category>
		<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[paid subscription]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[up-sell]]></category>
		<category><![CDATA[upsell]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=3889</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"><a href="http://whichtestwon.com/wp-content/uploads/2010/06/vetfriendsvalg1.jpg" target=”_blank”><img class="alignnone size-full wp-image-3909" title="vetfriendsvasm" src="http://whichtestwon.com/wp-content/uploads/2010/06/vetfriendsvasm3.jpg" alt="vetfriendsvasm" width="300" height="120" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/08/unionenvblg.JPG"><a href="http://whichtestwon.com/wp-content/uploads/2010/06/vetfriendsvblg1.JPG" target=”_blank”><img class="alignnone size-full wp-image-3911" title="vetfriendsvbsm" src="http://whichtestwon.com/wp-content/uploads/2010/06/vetfriendsvbsm2.jpg" alt="vetfriendsvbsm" width="300" height="138" /></a></td>
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<tr align="left" valign="top">
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shopping Cart Page One A/B Test: Which Convinced More Shoppers to Click to the Next Checkout Step?</title>
		<link>http://whichtestwon.com/archives/3855</link>
		<comments>http://whichtestwon.com/archives/3855#comments</comments>
		<pubDate>Wed, 26 May 2010 14:40:53 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[button color]]></category>
		<category><![CDATA[free shipping]]></category>
		<category><![CDATA[guarantee]]></category>
		<category><![CDATA[payment icon]]></category>
		<category><![CDATA[shopping cart]]></category>
		<category><![CDATA[template]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=3855</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2010/05/curiouscountrycreationsvalg.JPG" class="thickbox no_icon" rel="gallery-3855" title="curiouscountrycreationsvasm"><img class="alignnone size-full wp-image-3856" title="curiouscountrycreationsvasm" src="http://whichtestwon.com/wp-content/uploads/2010/05/curiouscountrycreationsvasm2.jpg" alt="curiouscountrycreationsvasm" width="300" height="165" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2010/05/curiouscountrycreationsvblg.jpg" class="thickbox no_icon" rel="gallery-3855" title="curiouscountrycreationsvbsm"><img class="alignnone size-full wp-image-3857" title="curiouscountrycreationsvbsm" src="http://whichtestwon.com/wp-content/uploads/2010/05/curiouscountrycreationsvbsm1.jpg" alt="curiouscountrycreationsvbsm" width="300" height="163" /></a></td>
</tr>
<tr align="left" valign="top">
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Olympic Store Test: Which Category Page Template Boosted Purchases?</title>
		<link>http://whichtestwon.com/archives/3376</link>
		<comments>http://whichtestwon.com/archives/3376#comments</comments>
		<pubDate>Wed, 17 Mar 2010 14:25:38 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[category page]]></category>
		<category><![CDATA[category page template test]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=3376</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2010/03/olympicstorevalg1.jpg" class="thickbox no_icon" rel="gallery-3376" title="olympicstorevasm"><img class="alignnone size-full wp-image-3377" title="olympicstorevasm" src="http://whichtestwon.com/wp-content/uploads/2010/03/olympicstorevasm2.jpg" alt="olympicstorevasm" width="300" height="309" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2010/03/olympicstorevblg1.jpg" class="thickbox no_icon" rel="gallery-3376" title="olympicstorevbsm"><img class="alignnone size-full wp-image-3378" title="olympicstorevbsm" src="http://whichtestwon.com/wp-content/uploads/2010/03/olympicstorevbsm1.jpg" alt="olympicstorevbsm" width="300" height="301" /></a></td>
</tr>
<tr align="left" valign="top">
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
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Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher</title>
		<link>http://whichtestwon.com/archives/2291</link>
		<comments>http://whichtestwon.com/archives/2291#comments</comments>
		<pubDate>Wed, 09 Dec 2009 13:22:39 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[Page Element Tests (Buttons, Images, Overlay, etc.)]]></category>
		<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[affiliate page test]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=2291</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/11/TechTargetvalg.jpg" class="thickbox no_icon" rel="gallery-2291" title="TechTargetvasm"><img class="alignnone size-full wp-image-2292" title="TechTargetvasm" src="http://whichtestwon.com/wp-content/uploads/2009/11/TechTargetvasm2.jpg" alt="TechTargetvasm" width="300" height="217" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/11/TechTargetvblg.png" class="thickbox no_icon" rel="gallery-2291" title="TechTargetvbsm"><img class="alignnone size-full wp-image-2293" title="TechTargetvbsm" src="http://whichtestwon.com/wp-content/uploads/2009/11/TechTargetvbsm1.jpg" alt="TechTargetvbsm" width="300" height="186" /></a></td>
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<tr align="left" valign="top">
<td></td>
<td></td>
<td></td>
</tr>
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Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Verizon Tests Call-to-Action Button Color on its Homepage. Which Color Increases Clicks to the &#8220;Order Now&#8221; Page? (Testing Awards Silver Winner 2009)</title>
		<link>http://whichtestwon.com/archives/2699</link>
		<comments>http://whichtestwon.com/archives/2699#comments</comments>
		<pubDate>Sat, 05 Dec 2009 20:58:30 +0000</pubDate>
		<dc:creator>NatalieM</dc:creator>
				<category><![CDATA[Award Winners]]></category>
		<category><![CDATA[Homepage Tests]]></category>
		<category><![CDATA[eCommerce Tests]]></category>
		<category><![CDATA[button color test]]></category>

		<guid isPermaLink="false">http://whichtestwon.com/?p=2699</guid>
		<description><![CDATA[VERSION A VS. VERSION B]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
<h3>VERSION A</h3>
</td>
<td>
<h3>VS.</h3>
</td>
<td align="right">
<h3>VERSION B</h3>
</td>
</tr>
<tr align="left" valign="top">
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/12/VerizonVAlg.png" class="thickbox no_icon" rel="gallery-2699" title="verizonvalgsm"><img class="alignnone size-full wp-image-2700" title="verizonvalgsm" src="http://whichtestwon.com/wp-content/uploads/2009/12/verizonvalgsm1.jpg" alt="verizonvalgsm" width="300" height="225" /></a></td>
<td></td>
<td><a  href="http://whichtestwon.com/wp-content/uploads/2009/12/VerizonVBlg.png" class="thickbox no_icon" rel="gallery-2699" title="verizonvblgsm"><img class="alignnone size-full wp-image-2702" title="verizonvblgsm" src="http://whichtestwon.com/wp-content/uploads/2009/12/verizonvblgsm3.jpg" alt="verizonvblgsm" width="300" height="224" /></a></td>
</tr>
<tr align="left" valign="top">
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
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