Category: Ecommerce

Dell Japan Tests Behavioral Targeting Throughout Its Site: Which Got More Monitor Purchases? (Testing Awards Gold Winner)
Date: 02/21/2011 Brand Name: Dell
Tags: banner, behavioral targeting, segment

Vegas.com Tests its Mobile Homepage: Which Got More Page Views & Hotel Searches? (Testing Awards Gold Winner)
Date: Brand Name: Vegas.com
Tags: Homepage Tests, mobile, travel & hospitality

Which Landing Page Boosted Purchases From People Who Left Items in Their Cart Within the Last 30 Days? (Testing Awards Honorable Mention)
Date: Brand Name: Free People
Tags: banner, cart, purchase, return visitors

Westwood College Tests Adding a Privacy Policy Statement to its Landing Pages: Which Got More Leads? (Testing Awards Gold Winner)
Date: 02/16/2011 Brand Name: Westwood College
Tags: education, form, privacy policy

GameGround Tests Totally Different Landing Page Designs: Which Got More Clicks on the Facebook Sign-In Button? (Testing Awards Silver Winner)
Date: Brand Name: GameGround
Tags: button, facebook, graphics, social media

Banner Copy A/B Test: Which Phrase Got a 49% Lift in Purchases & 265% More First-Time Customers in Australia & New Zealand?
Date: 01/07/2011 Brand Name: Free People
Tags: copy, Homepage Tests, product page

Which Offer Page Got a 51.8% Boost In Total Paid Memberships?
Date: 01/04/2011 Brand Name: SEOmoz
Tags: autoplay video, client name logos, membership site, signup, testimonials

Big Copy vs. Lots of Product Images: Which Promo Boxes on This Ecommerce Category Page Boosted Purchases?
Date: 12/08/2010 Brand Name: Tafford Uniforms
Tags: category page, copy, images, product shots

Which Ecommerce Store Page Template Got 34% More Add-to-Cart Clicks? Left Nav Bar vs. Right Promo Column
Date: 11/16/2010 Brand Name: SlideShop.com
Tags: category page, nav bar, navigation bar, side bar, template

Nonprofit A/B Test: Which Page Got A 10.2% Lift In Average Donation Amounts for Haiti?
Date: 11/09/2010 Brand Name: Clinton Bush Haiti Fund
Tags: button copy, form, image, layout, nonprofit

Ecommerce A/B Test: Which Shoe Page Version Got 39.3% More Add-to-Cart Clicks?
Date: 11/02/2010 Brand Name: frontlineshop
Tags: background, color, copy, image, product page

Auto-Play “What You Get” Video vs. No Video: Which Splash Page Got More Sign-Ups for Napster?
Date: 10/13/2010 Brand Name: Napster
Tags: autoplay, autosound, Homepage Tests

Header Template A/B Test: Which Placement of the Checkout Button and Shopping Cart Link Lifted Revenues 12%?
Date: 10/05/2010 Brand Name: Mountain Equipment Co-Op
Tags: button, checkout, header, layout, search box, search feature, template, wireframe test

Checkout Page Template A/B Test: Which Got 23% More Actual Purchases?
Date: 09/07/2010 Brand Name: ViewLondon
Tags: checkout page, layout, page columns, security icon, template test

Product Tour Page A/B Test: Which Version Boosted Free Trial Software Downloads by 85%?
Date: 08/24/2010 Brand Name: You Need A Budget
Tags: Above the Fold, finance, free trial, product tour page

Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?
Date: 07/20/2010 Brand Name: Overnight Prints
Tags: hero shot, images

Email A/B Test: Which Subject Line + Email Creative Combo Raised Sony’s eCommerce Sales?
Date: 07/13/2010 Brand Name: Sony Creative Software, Inc.
Tags: benefit, copy, email creative, offer, Sony, subject line

Shopping Cart Abandonment Email Template Test: Which Offer Raised Sales by 36%? Savings vs Instant Gratification…
Date: 06/16/2010 Brand Name: Movies Unlimited
Tags: copy, email creative, offer, shopping cart

Short vs. Long Copy Test: Which Membership Site Cancellation Policy Wording Increased Sales?
Date: 06/02/2010 Brand Name: VetFriends.com
Tags: cancellation, copy, membership site, paid subscription, subscription

Shopping Cart Page One A/B Test: Which Convinced More Shoppers to Click to the Next Checkout Step?
Date: 05/26/2010 Brand Name: Curious Country Creations
Tags: button color, free shipping, guarantee, payment icon, shopping cart, template

Subscription Site Homepage A/B Test: Which Design Got More Sign-Up Button Clicks?
Date: 05/19/2010 Brand Name: The Daily Burn
Tags: Above the Fold, Homepage Tests, nav bar, navigation bar

A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks?
Date: 04/28/2010 Brand Name: Hysalma
Tags: add to cart, copy, tone

2010 Olympic Store Test: Which Category Page Template Boosted Purchases?
Date: 03/17/2010 Brand Name: Official Vancouver 2010 Olympic Store
Tags: category page, template, wireframe test

Virtual World Landing Page A/B Test: Which Converted More Visitors into Paying Users?
Date: 02/10/2010 Brand Name: IMVU
Tags: hero shot, image, login, login boxes, virtual world

Wal-Mart’s UK Chain Tests Radical Homepage Redesign: Which Layout (not Content) Reduced Bounce Rates by Double Digits?
Date: 01/19/2010 Brand Name: Asda (Wal-Mart UK)
Tags: asda.uk, grocery store marketing, homepage layout test, Homepage Tests, template, wal-mart, wireframe test

Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher
Date: 12/09/2009 Brand Name: NotebookReview.com
Tags: affiliate, affiliate page, Dell, layout, online publisher

Verizon Tests Call-to-Action Button Color on its Homepage. Which Color Increases Clicks to the “Order Now” Page? (Testing Awards Silver Winner)
Date: 12/05/2009 Brand Name: Verizon
Tags: award winner, button, color, Homepage Tests, Verizon

Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention)
Date: Brand Name: Grasshopper
Tags: award winner, B2B test, demo page, overlay, product demo page

VigRX Plus Tests Homepages With & Without an Email Offer (Testing Awards Gold Winner)
Date: Brand Name: VigRX Plus
Tags: award winner, email offer, free report, Homepage Tests, opt-in

Which Version of Mountain Equipment Co-op’s Search Box Got 20.2% More Searches? (Testing Awards Honorable Mention)
Date: Brand Name: Mountain Equipment Co-Op
Tags: award winner, search box, search feature, search function, template, wireframe test

Liporexall A/B Tests Checkout Page Versions (Testing Awards Silver Winner)
Date: Brand Name: Dynamic Science
Tags: award winner, button, checkout page, copy, security icon

Mr Skin Checkout Test: Which Version Got (a Lot) More Clicks on the Button?
Date: 12/01/2009 Brand Name: Mr Skin
Tags: as seen on, button, checkout page, color, copy, dynamic content, images, layout, media mentions

PPC Landing Page A/B Test: Which Version Made More Ecommerce Sales?
Date: 11/18/2009 Brand Name: Sytropin
Tags: bullets, hero shot, layout

Ecommerce 404 Page Test: Site Map-Style Text Links vs. Big Branding Image (Testing Awards Gold Winner)
Date: 11/04/2009 Brand Name: Mountain Equipment Co-Op
Tags: 404 page, award winner, branding image, error page, site map, text links

Unusual Ecommerce Test: Will Add-to-Cart Work Better on the Left or Right Side of the Page?
Date: 10/28/2009 Brand Name: BabyAge.com
Tags: add to cart test, product page test

If You Chase After Page Leavers With a Chat Invitation, Will They Decide to Buy a Monthly Membership After All?
Date: 10/20/2009 Brand Name: MerchantCircle
Tags: html overlay, lightbox, live chat, online chat, overlay

Ecommerce Homepage Test: Copy-Heavy vs. Autoplay Video
Date: 10/14/2009 Brand Name: Leading Edge Herbals’ Genf20 HGH
Tags: autoplay, copy, Homepage Tests, nav bar, navigation bar test, vibrant colors

Application Download Offer A/B Test: Which Version Got Higher Clicks?
Date: 09/30/2009 Brand Name: Music Oasis
Tags: application download test, copy test, Earnings Per Click

Which Offer Page Subhead Got 23% More Conversions: Instructions vs. Reassuring Testimonials?
Date: 09/16/2009 Brand Name: 37signals
Tags: B2B test, copy, offer page, subhead

Live Auction Image Size Test: 250 Pixels Wide With Some Info Above the Fold vs. 350 Pixels Wide Requiring More Scrolling?
Date: 09/09/2009 Brand Name: Skinner, Inc.
Tags: image size test

Laura Ashley Ecommerce Test: How to Get More Shoppers to Click the “Go to Checkout” Button
Date: 08/26/2009 Brand Name: Laura Ashley
Tags: button placement, button placement test, ecommerce test, shipping charges, shipping charges test, shopping bag, shopping cart, shopping cart test

Swedish Union Conducts a Classic Copy Test: “Who We Are” Prose vs. “What You Get” Bullet Points
Date: 08/18/2009 Brand Name: Unionen
Tags: B2B test, bullets, copy

Which version got a 47% better response rate? Testing proves small changes make a big difference.
Date: 07/15/2009 Brand Name: Outrigger Hotels and Resorts
Tags: hero shot, Homepage Tests, hotels, image, layout, travel & hospitality

How Should You Rank Price Options: From High-to-Low or from Low-to-High? New Test Results
Date: 07/01/2009 Brand Name: Grasshopper
Tags: B2B test, payment plans, price, pricing, SaaS, subscription marketing

Delta Tests Search Form vs. Select-a-Flight Grid on its ‘Weekly Web Fare’ Page – Which One Increased Flight Purchases?
Date: 06/09/2009 Brand Name: Delta Air Lines
Tags: airline marketing, Delta, search form, travel & hospitality