Anne Holland's Which Test Won - A/B Test & Multivariate Testing Education for Marketing Professionals

BLR Tests Email Newsletter Sign-up Form: Which Version Increased Opt-ins? (Testing Awards Gold Winner 2009)
Date: 12/05/2009 Categories: Award Winners, B2B Marketing Tests, Email Opt-In Form Tests

VigRX Plus Tests Homepages With & Without an Email Offer (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, Email Opt-In Form Tests, eCommerce Tests

Which offer, positioned near the end of a long order form, got more newsletter opt-ins: peppy, colorful marketing vs a factual, permission request?
Date: 07/30/2009 Categories: Email Opt-In Form Tests, Travel & Hospitality Marketing Tests

Talking Avatar vs. Photo of a Real Human — Which Gets More Email Opt-Ins?
Date: 07/22/2009 Categories: Email Opt-In Form Tests, Page Element Tests (Buttons, Images, Overlay, etc.)

Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy
Date: 06/09/2009 Categories: Email Opt-In Form Tests, Search Marketing Landing Page Tests