Category: Email

Rich HTML Content vs Text Based Content – Which Raised Revenues 303.8%? (Note: Subject lines, offers, & landing pages were identical)
Date: 04/03/2012 Brand Name:
Tags: Body Content, HTML Email, Plain Text

“Read More” vs “Find Out More” – Which Button Wording Increased Click to Order Rates by 436%?
Date: 02/15/2012 Brand Name: MacDonald Hotels & Resorts
Tags: button test, hotel, travel & hospitality

ALL CAPS Email Subject Line Test – Which Version Got Both More Opens and Clickthroughs?
Date: 10/05/2011 Brand Name: Tumbleweed Tiny House Company
Tags: email newsletter, subject line

Email Images & Button A/B Test: Which Philips Norelco Creative Got 79.4% More ‘Buy Now’ Clicks?
Date: 08/11/2011 Brand Name: Philips Norelco
Tags: button color, email creative, header, hero shot, image

Which Email Subject Line Got 88% More Opens When Sent to a Double Opt-in, House List?
Date: 07/26/2011 Brand Name: Web Tracking Guide
Tags: copy, subject line

Ecommerce Email Landing Page Test: Which Version Won Both More Purchases & Revenues?
Date: 07/20/2011 Brand Name: WineExpress.com
Tags: add to cart, button, email landing page, Email Opt-In Form Tests

Email Subject Line Test: Which Got Fewer Opens… But Higher Clickthroughs?
Date: 05/25/2011 Brand Name: Toursim Fiji
Tags: incentive, subject line, survey, tourism, travel & hospitality

Email Subject Line + Creative Test: Which Combo Lifted Applications 558% for this Florida Law School?
Date: 04/12/2011 Brand Name: Florida Coastal School of Law
Tags: education, email creative, Email Opt-In Form Tests, image, offer, subject line, template

B2B Email Subject Line A/B Test: Which Got a Higher CTR – “(Download)” Before or After Main Copy?
Date: 03/14/2011 Brand Name: Andy Jenkins Blog
Tags: B2B Marketing Tests, B2B test, copy, Email Opt-In Form Tests, placement, subject line

Blog A/B Test: Which Opt-in Box Got 122% More Email Signups – With Social Proof Messaging or Without It?
Date: 02/22/2011 Brand Name: DIYthemes
Tags: blog, email opt-in form, social proof

Long vs. Short Email Subject Line: Which Got More Opens & Webinar Registrations from B2B Execs?
Date: 02/08/2011 Brand Name: Sonic Foundry
Tags: long copy, short copy, subject line

Salesforce.com Tests Email Templates: Which One Got a 25.8% Higher CTR on the White Paper Offer?
Date: 02/01/2011 Brand Name: Salesforce.com
Tags: button, copy, email creative, email template, hero shot, layout, links, text link

B2B Email Test: Which Ad in the Lower Left Corner Got More Clicks & Form Submissions — Image or Text Ad?
Date: 12/14/2010 Brand Name: IDES
Tags: B2B Marketing Tests, email creative, image ad, text ad

Does Size Really Matter When It Comes to Email Opt-In Form Overlays? Please Vote For Which Got More Opt-Ins.
Date: 08/31/2010 Brand Name: FaveCraft
Tags: DHTML overlay, form, html overlay, lightbox, opt-in, opt-in form, overlay

Which Email Newsletter Opt-In Form Boosted Sign-Ups by 52.8%?
Date: 08/10/2010 Brand Name: The New York Public Library
Tags: copy, newsletter preview, nonprofit, opt-in form

Email Newsletter Subject Line A/B Test: Multiple Topics vs. Single Topic – Which Boosted Opens & Clicks?
Date: 07/28/2010 Brand Name: smartFOCUS
Tags: B2B test, email newsletter, subject line

Email A/B Test: Which Subject Line + Email Creative Combo Raised Sony’s eCommerce Sales?
Date: 07/13/2010 Brand Name: Sony Creative Software, Inc.
Tags: benefit, copy, email creative, offer, Sony, subject line

Shopping Cart Abandonment Email Template Test: Which Offer Raised Sales by 36%? Savings vs Instant Gratification…
Date: 06/16/2010 Brand Name: Movies Unlimited
Tags: copy, email creative, offer, shopping cart

Email Subject Line Test: Which Otherwise Identical Message Got More Clicks (Not Opens) – Dash vs. Colon?
Date: 04/19/2010 Brand Name: Alchemy Worx
Tags: B2B test, email newsletter, punctuation, subject line

Email Newsletter Template A/B Test: Which Got More Clickthroughs?
Date: 04/14/2010 Brand Name: Foursquare Church, The
Tags: email newsletter, template test

Email A/B Test: Which Customer Survey Invite Got 51% More Clickthroughs?
Date: 03/24/2010 Brand Name: Campaign Monitor
Tags: B2B test, copy, email creative, survey, text links

Homepage A/B Test: Which Order of Offers Got 50.2% More Consumers to Clickthrough from Either Offer & Submit Their Email for Site Access?
Date: 03/02/2010 Brand Name: MerchantCircle
Tags: call to action, Homepage Tests, layout, opt-in

BLR Tests Email Newsletter Sign-up Form: Which Version Increased Opt-ins? (Testing Awards Gold Winner)
Date: 12/05/2009 Brand Name: Business & Legal Resources (BLR)
Tags: award winner, B2B test, email newsletter, form, opt-in form

VigRX Plus Tests Homepages With & Without an Email Offer (Testing Awards Gold Winner)
Date: Brand Name: VigRX Plus
Tags: award winner, email offer, free report, Homepage Tests, opt-in

Which offer, positioned near the end of a long order form, got more newsletter opt-ins: peppy, colorful marketing vs a factual, permission request?
Date: 07/30/2009 Brand Name: Tourism British Columbia
Tags: copy, email newsletter, form, newsletter preview, opt-in form, travel & hospitality

Talking Avatar vs. Photo of a Real Human — Which Gets More Email Opt-Ins?
Date: 07/22/2009 Brand Name: Small Business Trends
Tags: audio, auto-play, avatar, image, online publication, opt-in

Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy
Date: 06/09/2009 Brand Name: Cabot Heritage Corporation
Tags: button copy, email newsletter, email subscriptions, form, opt-in