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	<description>Anne Holland&#039;s Which Test Won - A/B Test &#38; Multivariate Testing Education for Marketing Professionals</description>
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		<title>ALL CAPS Email Subject Line Test &#8211; Which Version Got Both More Opens and Clickthroughs?</title>
		<link>http://whichtestwon.com/archives/13039</link>
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		<pubDate>Wed, 05 Oct 2011 06:26:30 +0000</pubDate>
		<dc:creator>Lisa Seaman</dc:creator>
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		<title>Email Images &amp; Button A/B Test: Which Philips Norelco Creative Got 79.4% More ‘Buy Now’ Clicks?</title>
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		<pubDate>Thu, 11 Aug 2011 13:53:11 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
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		<title>Which Email Subject Line Got 88% More Opens When Sent to a Double Opt-in, House List?</title>
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		<pubDate>Tue, 26 Jul 2011 06:44:03 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
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		<title>Ecommerce Email Landing Page Test: Which Version Won Both More Purchases &amp; Revenues?</title>
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		<pubDate>Wed, 20 Jul 2011 06:46:18 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
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		<category><![CDATA[add to cart]]></category>
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		<title>Email Subject Line Test: Which Got Fewer Opens&#8230; But Higher Clickthroughs?</title>
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		<pubDate>Wed, 25 May 2011 06:10:43 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[Email]]></category>
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		<title>Email Subject Line + Creative Test: Which Combo Lifted Applications 558% for this Florida Law School?</title>
		<link>http://whichtestwon.com/archives/10578</link>
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		<pubDate>Tue, 12 Apr 2011 15:09:01 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[Email]]></category>
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		<title>B2B Email Subject Line A/B Test: Which Got a Higher CTR – “(Download)” Before or After Main Copy?</title>
		<link>http://whichtestwon.com/archives/9144</link>
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		<pubDate>Mon, 14 Mar 2011 19:02:07 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Email]]></category>
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		<title>Blog A/B Test: Which Opt-in Box Got 122% More Email Signups – With Social Proof Messaging or Without It?</title>
		<link>http://whichtestwon.com/archives/7707</link>
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		<pubDate>Tue, 22 Feb 2011 21:13:44 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
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		<title>Long vs. Short Email Subject Line: Which Got More Opens &amp; Webinar Registrations from B2B Execs?</title>
		<link>http://whichtestwon.com/archives/7353</link>
		<comments>http://whichtestwon.com/archives/7353#comments</comments>
		<pubDate>Tue, 08 Feb 2011 17:25:10 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[B2B]]></category>
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		<title>Salesforce.com Tests Email Templates: Which One Got a 25.8% Higher CTR on the White Paper Offer?</title>
		<link>http://whichtestwon.com/archives/7186</link>
		<comments>http://whichtestwon.com/archives/7186#comments</comments>
		<pubDate>Tue, 01 Feb 2011 17:48:33 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[Email]]></category>
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