Anne Holland's Which Test Won - A/B Test & Multivariate Testing Education for Marketing Professionals

Online Video Voiceover A/B Test: Which Accent Convinced More Global Visitors to Click for a Free Download? (Brit vs. Yank)
Date: 06/09/2010 Categories: Homepage Tests, Page Element Tests (Buttons, Images, Overlay, etc.)

Subscription Site Homepage A/B Test: Which Design Got More Sign-Up Button Clicks?
Date: 05/19/2010 Categories: Homepage Tests

Homepage A/B Test: Which Order of Offers Got 50.2% More Consumers to Clickthrough from Either Offer & Submit Their Email for Site Access?
Date: 03/02/2010 Categories: Homepage Tests

Wal-Mart’s UK Chain Tests Radical Homepage Redesign: Which Layout (not Content) Reduced Bounce Rates by Double Digits?
Date: 01/19/2010 Categories: Homepage Tests

Safe Software Tests Radically Different Homepage Copy & Design. Which Version Increased Clickthroughs to the Download Page? (Testing Awards Silver Winner 2009)
Date: 12/05/2009 Categories: Award Winners, B2B Marketing Tests, Homepage Tests

Verizon Tests Call-to-Action Button Color on its Homepage. Which Color Increases Clicks to the “Order Now” Page? (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, Homepage Tests, eCommerce Tests

Ecommerce Homepage Test: Copy-Heavy vs. Autoplay Video
Date: 10/14/2009 Categories: Homepage Tests, eCommerce Tests

Homepage Sound Test: Should an Autoplay Video Launch With Sound, or Stay Muted Until First-time Visitors Mouse Over It?
Date: 09/23/2009 Categories: Homepage Tests, Page Element Tests (Buttons, Images, Overlay, etc.)

Which Form Got a Higher Response Rate on MSN Real Estate’s Homepage?
Date: 09/02/2009 Categories: Homepage Tests, Lead Generation Form Tests

Which version got a 47% better response rate? Testing proves small changes make a big difference.
Date: 07/15/2009 Categories: Homepage Tests, Travel & Hospitality Marketing Tests