Category: Lead Gen

Landing Page A/B Test: Which Version Increased Wedding Registry Sign-ups from 3% to 6%?
Date: 01/10/2012 Brand Name: Yuppiechef
Tags: nav bar, navigation bar, South Africa

Which Dutch Brochure Request Page Helped Land €50k More Sales Annually? (Version A has testimonials; B has intro copy)
Date: 12/21/2011 Brand Name: Eduhub (now called Springest)
Tags: form testing, lead gen form, registration form

Which Loan Application Page Two Version Got More People to Enter Their Financial Info?
Date: 11/22/2011 Brand Name: The Richmond Group
Tags: financial services, form, form fields, headline

Which Image (Sarah or Blair) Won a 36% Lift in Free Account Sign Ups?
Date: 11/16/2011 Brand Name: Active Network
Tags: image test, images, lead generation

Lead Gen Test: Which Copy (on Right Side of Page) Got 184% Lift in Form Submits?
Date: 11/09/2011 Brand Name: Talbott Recovery
Tags: copy test, lead gen form, lead generation, PPC landing page, ppc landing page test

Which PPC Landing Page Got 98% More Trial Downloads?
Date: 10/26/2011 Brand Name: Alpha Software
Tags: lead generation, PPC, PPC landing page, software trial downloads

Which Email Subscription Widget, Popup or Right Column Slider, Got 59% More Subscriptions? (Note: Popup and Slider Were Triggered on Visitor’s 4th Product View)
Date: 10/19/2011 Brand Name: CaratLane
Tags: email subscriptions, lead gen form, lead generation, subscription

Which Page Got an 89.8% Lift in Free Account Sign Ups?
Date: 10/12/2011 Brand Name: Active Network
Tags: Homepage Tests, lead gen form, sign-up form

Which Homepage Graphic Got a 26% Lift in Free Trial Sign-Ups?
Date: 09/07/2011 Brand Name: Time Doctor
Tags: free trial, Homepage Tests, image

Bulleted Copy A/B Test: Which Version Got 92.7% More ‘Free Quote’ Button Clicks? (Note: brand name obscured by us)
Date: 07/13/2011 Brand Name: N/A
Tags: bullets, copy, real estate

PPC Landing Page Test: Which Convinced More People to Request Moving Quotes via this Online Form?
Date: 06/29/2011 Brand Name: uShip
Tags: anxiety, best practice, copy, form, image, PPC

Image A/B Test: Older Man at the Gym vs. Younger Man in the Pool – Which Got More Form Submits?
Date: 06/08/2011 Brand Name: Undisclosed
Tags: image

Big Orange Button A/B Test: Which Offer Copy Generated 74% More Sales Leads?
Date: 05/10/2011 Brand Name: Real Goods Solar
Tags: button, button copy, form submission, form submit, renewable energy

Did the One- or Two-Page Form Get 51% More Doctors to Sign-up for Email Alerts?
Date: 04/27/2011 Brand Name: The New England Journal of Medicine
Tags: email alerts, form, media, medical, sign-up

Which PPC Landing Page Copy Got 24% More Lead Gen Form Submits – Short & Actionable vs. Top 5 Briefs (in Right Column)?
Date: 03/29/2011 Brand Name: SAP
Tags: B2B Marketing Tests, call to action, content, copy, dynamic

Which Page Got More Lead Gen Form Submits? (Testing Awards Silver Winner)
Date: 02/21/2011 Brand Name: The Translation People
Tags: branding image, copy, form, optional field, required field

Which Form on this B2B Ecommerce Page Got More Form Submits? (Testing Awards Gold Winner)
Date: Brand Name: YourLabelsNOW.com
Tags: form, length

Which Landing Page Design Got a 1,363% Boost in Clicks on the CTA Button? (Testing Awards Gold Winner)
Date: Brand Name: GS1
Tags: copy, design, nonprofit

Two Radically Different Lead Gen Landing Page Designs: Which Got a 91.4% Boost in Form Submits? (Testing Awards Gold)
Date: Brand Name: Green Guide
Tags: button, columns, copy, form, renewable energy

Long vs. Short Landing Page (Though There Were Several Other Differences): Which Got More Form Submissions? (Testing Awards Silver)
Date: Brand Name: SAP Mexico
Tags: design, form, page length

Which Credit Application Page Got More Visitors to Click the Main CTA Button? (Testing Awards Honorable Mention)
Date: Brand Name: Directa.nl
Tags: calculator, copy, financial services, persona, testimonial

HubSpot Tests Homepage Copy: Which Got More Free Trial Downloads – Goal-Focused vs. Role-Focused? (Testing Awards Gold Winner)
Date: Brand Name: HubSpot
Tags: B2B Marketing Tests, copy, Homepage Tests

Walden University Tests Different Banners for Doctoral Candidates: Which Got More Form Submits? (Testing Awards Silver Winner)
Date: Brand Name: Walden University
Tags: banner, benefits copy, education, image, segment

IBM Tests Radically Different Homepage Designs: Which Got More Product Page Views? (Testing Awards Gold Winner)
Date: Brand Name: IBM
Tags: Homepage Tests, images, radical, redesign

Westwood College Tests Adding a Privacy Policy Statement to its Landing Pages: Which Got More Leads? (Testing Awards Gold Winner)
Date: 02/16/2011 Brand Name: Westwood College
Tags: education, form, privacy policy

DHL Express Tests Male vs. Female Image: Which Generated 108% More Norwegian Leads on this PPC Landing Page?
Date: 01/18/2011 Brand Name: DHL Express
Tags: female, hero shot, image, male, PPC landing page

PPC Landing Page Test: Which Version Boosted Free Software Sign-Ups By 59%? (Testing Awards Gold Winner)
Date: 11/30/2010 Brand Name: Vendio
Tags: copy, form, layout, PPC

Required vs. All-Optional Form Fields – Which Version Got A 31% Lift In Lead Gen Form Submissions?
Date: 10/26/2010 Brand Name: Sterling Ledet & Associates, Inc.
Tags: B2B test, form, form fields, required

Which Product Demo Page Got A 190% Lift in Sign-Ups? Auto-Play Video w/Marketing Copy vs. Bigger Form w/“What Happens Next” Copy
Date: 10/19/2010 Brand Name: RJMetrics
Tags: autoplay, autosound, B2B test, copy, demo page, form, product demo page

Headline A/B Test: Short and Vague vs. Long and Literal — Which Got More People to Submit a Lead Gen Form?
Date: 09/26/2010 Brand Name: World Class Driving
Tags: copy, headline

Highlight Step One or Step Two? Which Placement of a Blue Box Increased Google Gadget Installations 50.5%?
Date: 09/21/2010 Brand Name: Google Maps
Tags: B2B test, button

“Free” Offer vs. Statement – Which Call to Action Button Copy Got a 171% Lift in Clicks?
Date: 09/14/2010 Brand Name: Connected Web Solutions
Tags: B2B test, button, call to action, copy, Homepage Tests

Which Banner Ad Landing Page Got More Form Submissions … on Tuesday Afternoons?
Date: 08/17/2010 Brand Name: National University
Tags: banner ad landing page, button, color, copy, education, headline, layout

Homepage Image A/B Test: “Sad” Young Woman vs. “Haggard” House Wife – Which Got More Clicks on the Big Yellow Button?
Date: 08/03/2010 Brand Name: ClearDebt
Tags: financial services, hero shot, Homepage Tests

Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)
Date: 06/30/2010 Brand Name: TimeTrade
Tags: B2B test, copy

Online Game Test: Which Version Got More Players to Register? (Same Benefits, Different Images & Copy)
Date: 04/30/2010 Brand Name: The Sims 3
Tags: copy, image

Plain Vanilla vs. Jazzed Up Offer Page. Which Got More Free Trial Downloads?
Date: 04/06/2010 Brand Name: Safe Software
Tags: B2B test, image, layout, offer page, SaaS

Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions)
Date: 03/31/2010 Brand Name: Just-Rewards, a division of Experian
Tags: Above the Fold, form, hero shot, image, layout

Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?
Date: 03/10/2010 Brand Name: Cook Travel
Tags: form, phone call, telephone, travel & hospitality

Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”?
Date: 02/23/2010 Brand Name: MailChimp
Tags: B2B test, nav bar, navigation bar, registration, signup, webinar

Which Image Enticed 37.2% More Prospects to Submit a Lead Generation Form: The Product Itself vs. What It Does?
Date: 02/17/2010 Brand Name: Videojet Technologies GmbH
Tags: B2B test, hero shot, images

Left-side Form vs Right-side Form: Which PPC Landing Page Version Got More Form Completes?
Date: 01/27/2010 Brand Name: Westwood College
Tags: education, form, layout, university

Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads?
Date: 01/08/2010 Brand Name: Hair Club
Tags: copy, flash, image, layout, links

Banner Ad A/B Test: Which One Got More On-Demand Webinar Sign-ups?
Date: 12/15/2009 Brand Name: Optimeister
Tags: B2B test, banner ad, image

Audio Editions Tests Catalog Request Pages: Which Got More Sign Ups? (Testing Awards Silver Winner)
Date: 12/05/2009 Brand Name: Audio Editions
Tags: award winner, form, form fields

Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner)
Date: Brand Name: Openet
Tags: award winner, B2B test, layout, webinar landing page, webinar offer page

Walden University Tests Replacing a Hotlinked Offer with a Form: Which Generated More Leads? (Testing Awards Gold Winner)
Date: Brand Name: Walden University
Tags: award winner, button, education, form, offer, template, text link, university, wireframe test

Safe Software Tests Radically Different Homepage Copy & Design. Which Version Increased Clickthroughs to the Download Page? (Testing Awards Silver Winner)
Date: Brand Name: Safe Software
Tags: award winner, B2B test, button, design, download, Homepage Tests, images, layout, SaaS, software

NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner)
Date: Brand Name: New York Conservatory for the Dramatic Arts
Tags: award winner, branding image, education, form, image, university

Rudder Tests PPC Landing Page Design Tweaks: Which Version Got More Registrations? (Testing Awards Gold Winner)
Date: Brand Name: Rudder
Tags: award winner, bullets, Homepage Tests, layout

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