Does an Email Security Seal Help or Hinder Lead Generation Form Completions?
Date: 05/01/2012 Brand Name:
Tags: Security, Security Seal, Trust Icons
Date: 05/01/2012 Brand Name:
Tags: Security, Security Seal, Trust Icons
Category: Lead Gen
California Closets’ Offer Page – Which Final Page in a 4 Step Sequence Got 439% More Leads from PPC Traffic
Date: 03/27/2012 Brand Name: California Closets
Tags: form, lead generation, multi step form, redesign, video, Wireframe
Date: 03/27/2012 Brand Name: California Closets
Tags: form, lead generation, multi step form, redesign, video, Wireframe
Does Adding a Form Field to Start the Buying Process Directly from a Homepage Raise Sales? (Testing Awards Gold Winner)
Date: 02/23/2012 Brand Name: Unive
Tags: financial, Home Page, lead generation, Site Design
Date: 02/23/2012 Brand Name: Unive
Tags: financial, Home Page, lead generation, Site Design
Which Page Generated 56.8% More Leads for a Bachelor’s and Master’s Programs? (Testing Awards Silver Winner)
Date: Brand Name: NewSchool of Architecture and Design
Tags: clutter, education, navigation
Date: Brand Name: NewSchool of Architecture and Design
Tags: clutter, education, navigation
Which Generated More Auto Buyer Sales Leads — 4-Step vs 3-Step Process (Testing Awards Gold Winner)
Date: Brand Name: Infiniti
Tags: automotive, Form Sequences, multi-page
Date: Brand Name: Infiniti
Tags: automotive, Form Sequences, multi-page
Does a ‘Chat Now’ Button Increase Lead Conversions or Is it a Distraction? (Testing Awards Gold Winner)
Date: Brand Name: EZtexting
Tags: Chat Feature, Chat Widget, free trial, Freemium
Date: Brand Name: EZtexting
Tags: Chat Feature, Chat Widget, free trial, Freemium
Should Multi-Page Lead Gen Forms Have “Step” Indicators? (Testing Awards Gold Winner)
Date: 02/21/2012 Brand Name: Dell
Tags: Dell, multi step form, Step Indicator
Date: 02/21/2012 Brand Name: Dell
Tags: Dell, multi step form, Step Indicator
A/B Button Color Test: Which Page Drove More Clicks to a Lead Generation Form?
Date: 02/08/2012 Brand Name: Profitworks
Tags: button color test
Date: 02/08/2012 Brand Name: Profitworks
Tags: button color test
Landing Page A/B Test: Which Version Increased Wedding Registry Sign-ups from 3% to 6%?
Date: 01/10/2012 Brand Name: Yuppiechef
Tags: nav bar, navigation bar, South Africa
Date: 01/10/2012 Brand Name: Yuppiechef
Tags: nav bar, navigation bar, South Africa
Which Dutch Brochure Request Page Helped Land €50k More Sales Annually? (Version A has testimonials; B has intro copy)
Date: 12/21/2011 Brand Name: Eduhub (now called Springest)
Tags: form testing, lead gen form, registration form
Date: 12/21/2011 Brand Name: Eduhub (now called Springest)
Tags: form testing, lead gen form, registration form
Which Loan Application Page Two Version Got More People to Enter Their Financial Info?
Date: 11/22/2011 Brand Name: The Richmond Group
Tags: financial services, form, form fields, headline
Date: 11/22/2011 Brand Name: The Richmond Group
Tags: financial services, form, form fields, headline
Which Image (Sarah or Blair) Won a 36% Lift in Free Account Sign Ups?
Date: 11/16/2011 Brand Name: Active Network
Tags: image test, images, lead generation
Date: 11/16/2011 Brand Name: Active Network
Tags: image test, images, lead generation
Lead Gen Test: Which Copy (on Right Side of Page) Got 184% Lift in Form Submits?
Date: 11/09/2011 Brand Name: Talbott Recovery
Tags: copy test, lead gen form, lead generation, PPC landing page, ppc landing page test
Date: 11/09/2011 Brand Name: Talbott Recovery
Tags: copy test, lead gen form, lead generation, PPC landing page, ppc landing page test
Which PPC Landing Page Got 98% More Trial Downloads?
Date: 10/26/2011 Brand Name: Alpha Software
Tags: lead generation, PPC, PPC landing page, software trial downloads
Date: 10/26/2011 Brand Name: Alpha Software
Tags: lead generation, PPC, PPC landing page, software trial downloads
Which Page Got an 89.8% Lift in Free Account Sign Ups?
Date: 10/12/2011 Brand Name: Active Network
Tags: Homepage Tests, lead gen form, sign-up form
Date: 10/12/2011 Brand Name: Active Network
Tags: Homepage Tests, lead gen form, sign-up form
Which Homepage Graphic Got a 26% Lift in Free Trial Sign-Ups?
Date: 09/07/2011 Brand Name: Time Doctor
Tags: free trial, Homepage Tests, image
Date: 09/07/2011 Brand Name: Time Doctor
Tags: free trial, Homepage Tests, image
Bulleted Copy A/B Test: Which Version Got 92.7% More ‘Free Quote’ Button Clicks? (Note: brand name obscured by us)
Date: 07/13/2011 Brand Name: N/A
Tags: bullets, copy, real estate
Date: 07/13/2011 Brand Name: N/A
Tags: bullets, copy, real estate
PPC Landing Page Test: Which Convinced More People to Request Moving Quotes via this Online Form?
Date: 06/29/2011 Brand Name: uShip
Tags: anxiety, best practice, copy, form, image, PPC
Date: 06/29/2011 Brand Name: uShip
Tags: anxiety, best practice, copy, form, image, PPC
Image A/B Test: Older Man at the Gym vs. Younger Man in the Pool – Which Got More Form Submits?
Date: 06/08/2011 Brand Name: Undisclosed
Tags: image
Date: 06/08/2011 Brand Name: Undisclosed
Tags: image
Big Orange Button A/B Test: Which Offer Copy Generated 74% More Sales Leads?
Date: 05/10/2011 Brand Name: Real Goods Solar
Tags: button, button copy, form submission, form submit, renewable energy
Date: 05/10/2011 Brand Name: Real Goods Solar
Tags: button, button copy, form submission, form submit, renewable energy
Did the One- or Two-Page Form Get 51% More Doctors to Sign-up for Email Alerts?
Date: 04/27/2011 Brand Name: The New England Journal of Medicine
Tags: email alerts, form, media, medical, sign-up
Date: 04/27/2011 Brand Name: The New England Journal of Medicine
Tags: email alerts, form, media, medical, sign-up
Which PPC Landing Page Copy Got 24% More Lead Gen Form Submits – Short & Actionable vs. Top 5 Briefs (in Right Column)?
Date: 03/29/2011 Brand Name: SAP
Tags: B2B Marketing Tests, call to action, content, copy, dynamic
Date: 03/29/2011 Brand Name: SAP
Tags: B2B Marketing Tests, call to action, content, copy, dynamic
Which Page Got More Lead Gen Form Submits? (Testing Awards Silver Winner)
Date: 02/21/2011 Brand Name: The Translation People
Tags: branding image, copy, form, optional field, required field
Date: 02/21/2011 Brand Name: The Translation People
Tags: branding image, copy, form, optional field, required field
Which Form on this B2B Ecommerce Page Got More Form Submits? (Testing Awards Gold Winner)
Date: Brand Name: YourLabelsNOW.com
Tags: form, length
Date: Brand Name: YourLabelsNOW.com
Tags: form, length
Which Landing Page Design Got a 1,363% Boost in Clicks on the CTA Button? (Testing Awards Gold Winner)
Date: Brand Name: GS1
Tags: copy, design, nonprofit
Date: Brand Name: GS1
Tags: copy, design, nonprofit
Two Radically Different Lead Gen Landing Page Designs: Which Got a 91.4% Boost in Form Submits? (Testing Awards Gold)
Date: Brand Name: Green Guide
Tags: button, columns, copy, form, renewable energy
Date: Brand Name: Green Guide
Tags: button, columns, copy, form, renewable energy
Long vs. Short Landing Page (Though There Were Several Other Differences): Which Got More Form Submissions? (Testing Awards Silver)
Date: Brand Name: SAP Mexico
Tags: design, form, page length
Date: Brand Name: SAP Mexico
Tags: design, form, page length
Which Credit Application Page Got More Visitors to Click the Main CTA Button? (Testing Awards Honorable Mention)
Date: Brand Name: Directa.nl
Tags: calculator, copy, financial services, persona, testimonial
Date: Brand Name: Directa.nl
Tags: calculator, copy, financial services, persona, testimonial
Walden University Tests Different Banners for Doctoral Candidates: Which Got More Form Submits? (Testing Awards Silver Winner)
Date: Brand Name: Walden University
Tags: banner, benefits copy, education, image, segment
Date: Brand Name: Walden University
Tags: banner, benefits copy, education, image, segment
Westwood College Tests Adding a Privacy Policy Statement to its Landing Pages: Which Got More Leads? (Testing Awards Gold Winner)
Date: 02/16/2011 Brand Name: Westwood College
Tags: education, form, privacy policy
Date: 02/16/2011 Brand Name: Westwood College
Tags: education, form, privacy policy
DHL Express Tests Male vs. Female Image: Which Generated 108% More Norwegian Leads on this PPC Landing Page?
Date: 01/18/2011 Brand Name: DHL Express
Tags: female, hero shot, image, male, PPC landing page
Date: 01/18/2011 Brand Name: DHL Express
Tags: female, hero shot, image, male, PPC landing page
PPC Landing Page Test: Which Version Boosted Free Software Sign-Ups By 59%? (Testing Awards Gold Winner)
Date: 11/30/2010 Brand Name: Vendio
Tags: copy, form, layout, PPC
Date: 11/30/2010 Brand Name: Vendio
Tags: copy, form, layout, PPC
Required vs. All-Optional Form Fields – Which Version Got A 31% Lift In Lead Gen Form Submissions?
Date: 10/26/2010 Brand Name: Sterling Ledet & Associates, Inc.
Tags: B2B test, form, form fields, required
Date: 10/26/2010 Brand Name: Sterling Ledet & Associates, Inc.
Tags: B2B test, form, form fields, required
Which Product Demo Page Got A 190% Lift in Sign-Ups? Auto-Play Video w/Marketing Copy vs. Bigger Form w/“What Happens Next” Copy
Date: 10/19/2010 Brand Name: RJMetrics
Tags: autoplay, autosound, B2B test, copy, demo page, form, product demo page
Date: 10/19/2010 Brand Name: RJMetrics
Tags: autoplay, autosound, B2B test, copy, demo page, form, product demo page
Headline A/B Test: Short and Vague vs. Long and Literal — Which Got More People to Submit a Lead Gen Form?
Date: 09/26/2010 Brand Name: World Class Driving
Tags: copy, headline
Date: 09/26/2010 Brand Name: World Class Driving
Tags: copy, headline
Highlight Step One or Step Two? Which Placement of a Blue Box Increased Google Gadget Installations 50.5%?
Date: 09/21/2010 Brand Name: Google Maps
Tags: B2B test, button
Date: 09/21/2010 Brand Name: Google Maps
Tags: B2B test, button
“Free” Offer vs. Statement – Which Call to Action Button Copy Got a 171% Lift in Clicks?
Date: 09/14/2010 Brand Name: Connected Web Solutions
Tags: B2B test, button, call to action, copy, Homepage Tests
Date: 09/14/2010 Brand Name: Connected Web Solutions
Tags: B2B test, button, call to action, copy, Homepage Tests
Which Banner Ad Landing Page Got More Form Submissions … on Tuesday Afternoons?
Date: 08/17/2010 Brand Name: National University
Tags: banner ad landing page, button, color, copy, education, headline, layout
Date: 08/17/2010 Brand Name: National University
Tags: banner ad landing page, button, color, copy, education, headline, layout
Homepage Image A/B Test: “Sad” Young Woman vs. “Haggard” House Wife – Which Got More Clicks on the Big Yellow Button?
Date: 08/03/2010 Brand Name: ClearDebt
Tags: financial services, hero shot, Homepage Tests
Date: 08/03/2010 Brand Name: ClearDebt
Tags: financial services, hero shot, Homepage Tests
Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)
Date: 06/30/2010 Brand Name: TimeTrade
Tags: B2B test, copy
Date: 06/30/2010 Brand Name: TimeTrade
Tags: B2B test, copy
Online Game Test: Which Version Got More Players to Register? (Same Benefits, Different Images & Copy)
Date: 04/30/2010 Brand Name: The Sims 3
Tags: copy, image
Date: 04/30/2010 Brand Name: The Sims 3
Tags: copy, image
Plain Vanilla vs. Jazzed Up Offer Page. Which Got More Free Trial Downloads?
Date: 04/06/2010 Brand Name: Safe Software
Tags: B2B test, image, layout, offer page, SaaS
Date: 04/06/2010 Brand Name: Safe Software
Tags: B2B test, image, layout, offer page, SaaS
Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions)
Date: 03/31/2010 Brand Name: Just-Rewards, a division of Experian
Tags: Above the Fold, form, hero shot, image, layout
Date: 03/31/2010 Brand Name: Just-Rewards, a division of Experian
Tags: Above the Fold, form, hero shot, image, layout
Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?
Date: 03/10/2010 Brand Name: Cook Travel
Tags: form, phone call, telephone, travel & hospitality
Date: 03/10/2010 Brand Name: Cook Travel
Tags: form, phone call, telephone, travel & hospitality
Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”?
Date: 02/23/2010 Brand Name: MailChimp
Tags: B2B test, nav bar, navigation bar, registration, signup, webinar
Date: 02/23/2010 Brand Name: MailChimp
Tags: B2B test, nav bar, navigation bar, registration, signup, webinar
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