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	<title>Which Test Won &#187; Lead Gen</title>
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	<description>Anne Holland&#039;s Which Test Won - A/B Test &#38; Multivariate Testing Education for Marketing Professionals</description>
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		<title>Does an Email Security Seal Help or Hinder Lead Generation Form Completions?</title>
		<link>http://whichtestwon.com/archives/16273</link>
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		<pubDate>Tue, 01 May 2012 19:11:30 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
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		<title>California Closets&#8217; Offer Page &#8211; Which Final Page in a 4 Step Sequence Got 439% More Leads from PPC Traffic</title>
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		<pubDate>Tue, 27 Mar 2012 16:53:44 +0000</pubDate>
		<dc:creator>Justin Rondeau</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
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		<title>Does Adding a Form Field to Start the Buying Process Directly from a Homepage Raise Sales? (Testing Awards Gold Winner)</title>
		<link>http://whichtestwon.com/archives/14977</link>
		<comments>http://whichtestwon.com/archives/14977#comments</comments>
		<pubDate>Thu, 23 Feb 2012 14:22:56 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[Home Page]]></category>
		<category><![CDATA[lead generation]]></category>
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		<title>Which Page Generated 56.8% More Leads for a Bachelor&#8217;s and Master&#8217;s Programs? (Testing Awards Silver Winner)</title>
		<link>http://whichtestwon.com/archives/14918</link>
		<comments>http://whichtestwon.com/archives/14918#comments</comments>
		<pubDate>Thu, 23 Feb 2012 09:37:28 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[clutter]]></category>
		<category><![CDATA[education]]></category>
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		<title>Which Generated More Auto Buyer Sales Leads &#8212; 4-Step vs 3-Step Process (Testing Awards Gold Winner)</title>
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		<pubDate>Thu, 23 Feb 2012 06:21:51 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Form Sequences]]></category>
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		<title>Does Adding Social Proof &#8211; Such as Test Drives Requested This Month &#8211; Increase Leads? (Testing Awards Silver Winner)</title>
		<link>http://whichtestwon.com/archives/14830</link>
		<comments>http://whichtestwon.com/archives/14830#comments</comments>
		<pubDate>Thu, 23 Feb 2012 05:54:00 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[social proof]]></category>

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		<title>Which Homepage Calculator Increased Financial Loan Leads &#8211; &#8220;Transfer Your Loan&#8221; vs &#8220;Cost of Your Loan&#8221; (Translation Ours; Testing Awards Silver Winner)</title>
		<link>http://whichtestwon.com/archives/14802</link>
		<comments>http://whichtestwon.com/archives/14802#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:23:42 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Home Page Test]]></category>
		<category><![CDATA[Lead Gen]]></category>
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		<title>Does a &#8216;Chat Now&#8217; Button Increase Lead Conversions or Is it a Distraction?  (Testing Awards Gold Winner)</title>
		<link>http://whichtestwon.com/archives/14791</link>
		<comments>http://whichtestwon.com/archives/14791#comments</comments>
		<pubDate>Wed, 22 Feb 2012 22:44:06 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[Chat Feature]]></category>
		<category><![CDATA[Chat Widget]]></category>
		<category><![CDATA[free trial]]></category>
		<category><![CDATA[Freemium]]></category>

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		<title>Should Multi-Page Lead Gen Forms Have &#8220;Step&#8221; Indicators?  (Testing Awards Gold Winner)</title>
		<link>http://whichtestwon.com/archives/14575</link>
		<comments>http://whichtestwon.com/archives/14575#comments</comments>
		<pubDate>Tue, 21 Feb 2012 23:14:02 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[multi step form]]></category>
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		<title>A/B Button Color Test: Which Page Drove More Clicks to a Lead Generation Form?</title>
		<link>http://whichtestwon.com/archives/14227</link>
		<comments>http://whichtestwon.com/archives/14227#comments</comments>
		<pubDate>Wed, 08 Feb 2012 14:45:21 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[button color test]]></category>

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