Category: Lead Gen

Which Image Enticed 37.2% More Prospects to Submit a Lead Generation Form: The Product Itself vs. What It Does?
Date: 02/17/2010 Brand Name: Videojet Technologies GmbH
Tags: B2B test, hero shot, images

Left-side Form vs Right-side Form: Which PPC Landing Page Version Got More Form Completes?
Date: 01/27/2010 Brand Name: Westwood College
Tags: education, form, layout, university

Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads?
Date: 01/08/2010 Brand Name: Hair Club
Tags: copy, flash, image, layout, links

Banner Ad A/B Test: Which One Got More On-Demand Webinar Sign-ups?
Date: 12/15/2009 Brand Name: Optimeister
Tags: B2B test, banner ad, image

Audio Editions Tests Catalog Request Pages: Which Got More Sign Ups? (Testing Awards Silver Winner)
Date: 12/05/2009 Brand Name: Audio Editions
Tags: award winner, form, form fields

Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner)
Date: Brand Name: Openet
Tags: award winner, B2B test, layout, webinar landing page, webinar offer page

Walden University Tests Replacing a Hotlinked Offer with a Form: Which Generated More Leads? (Testing Awards Gold Winner)
Date: Brand Name: Walden University
Tags: award winner, button, education, form, offer, template, text link, university, wireframe test

Safe Software Tests Radically Different Homepage Copy & Design. Which Version Increased Clickthroughs to the Download Page? (Testing Awards Silver Winner)
Date: Brand Name: Safe Software
Tags: award winner, B2B test, button, design, download, Homepage Tests, images, layout, SaaS, software

NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner)
Date: Brand Name: New York Conservatory for the Dramatic Arts
Tags: award winner, branding image, education, form, image, university

Rudder Tests PPC Landing Page Design Tweaks: Which Version Got More Registrations? (Testing Awards Gold Winner)
Date: Brand Name: Rudder
Tags: award winner, bullets, Homepage Tests, layout

BLR Tests Form Headlines & Main Page Headline vs. No Headline (Testing Awards Silver Winner)
Date: Brand Name: Business & Legal Resources (BLR)
Tags: award winner, B2B test, copy, form, headlines

One Page Form vs a Multi-page Form (With the Same Questions): Which Garnered More Applications?
Date: 11/12/2009 Brand Name: Merchant Warehouse
Tags: form, multipage, one page

Which Form Got a Higher Response Rate on MSN Real Estate’s Homepage?
Date: 09/02/2009 Brand Name: MSN Real Estate
Tags: button, copy, form, form fields, graphics, headline test, Homepage Tests, real estate

Which Order Form Headline Boosted Trial Subscriptions by 113%: the Longer Version or the Shorter One?
Date: 07/29/2009 Brand Name: Business & Legal Resources (BLR)
Tags: barrier page, free trial, headline, order form, order form headline, subscription site

Do Shorter Registration Forms Work Better? Consumer Lead Generation Long vs. Shorter Form Tests
Date: 06/24/2009 Brand Name: Audio Editions
Tags: catalog marketing, form length, lead generation, registration form, sign-up form