Anne Holland's Which Test Won - A/B Test & Multivariate Testing Education for Marketing Professionals

Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?
Date: 07/20/2010 Categories: Page Element Tests (Buttons, Images, Overlay, etc.), Search Marketing Landing Page Tests, eCommerce Tests

Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)
Date: 06/30/2010 Categories: B2B Marketing Tests, Search Marketing Landing Page Tests

PPC Landing Page Test: Which Got 73.15% More Visitors to Download the Free Toolbar?
Date: 06/23/2010 Categories: Search Marketing Landing Page Tests

A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks?
Date: 04/28/2010 Categories: Search Marketing Landing Page Tests

Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions)
Date: 03/31/2010 Categories: Lead Generation Form Tests, Search Marketing Landing Page Tests

Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?
Date: 03/10/2010 Categories: Search Marketing Landing Page Tests, Travel & Hospitality Marketing Tests

Which PPC Landing Page Increased Telephone Inquiries by 42%?
Date: 02/03/2010 Categories: Search Marketing Landing Page Tests

Left-side Form vs Right-side Form: Which PPC Landing Page Version Got More Form Completes?
Date: 01/27/2010 Categories: Search Marketing Landing Page Tests

Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads?
Date: 01/08/2010 Categories: Search Marketing Landing Page Tests

TutorVista Tests a Static Photo vs. an Auto-Play Video: Which Page Got More Button Clicks? (Testing Awards Silver Winner 2009)
Date: 12/05/2009 Categories: Award Winners, Page Element Tests (Buttons, Images, Overlay, etc.), Search Marketing Landing Page Tests, eCommerce Tests

NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, Search Marketing Landing Page Tests

Rudder Tests PPC Landing Page Design Tweaks: Which Version Got More Registrations? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, Search Marketing Landing Page Tests

PPC Landing Page A/B Test: Which Version Made More Ecommerce Sales?
Date: 11/18/2009 Categories: Search Marketing Landing Page Tests, eCommerce Tests

Can the Photo Accompanying a Testimonial Make a Difference in Conversions? Happy Baby vs. Sleepy Newborn
Date: 06/17/2009 Categories: Page Element Tests (Buttons, Images, Overlay, etc.), Search Marketing Landing Page Tests

Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy
Date: 06/09/2009 Categories: Email Opt-In Form Tests, Search Marketing Landing Page Tests

SAP BusinessObjects Tests a Big, Orange Button vs. an Elegant, Blue Text Hotlink
Date: Categories: B2B Marketing Tests, Search Marketing Landing Page Tests