Category: Landing Pages

Lead Gen Test: Which Copy (on Right Side of Page) Got 184% Lift in Form Submits?
Date: 11/09/2011 Brand Name: Talbott Recovery
Tags: copy test, lead gen form, lead generation, PPC landing page, ppc landing page test

Which PPC Landing Page Got 98% More Trial Downloads?
Date: 10/26/2011 Brand Name: Alpha Software
Tags: lead generation, PPC, PPC landing page, software trial downloads

PPC Landing Page Test: Which Got 38% More Button Clickers to Complete a 5-Page Process to Buy Business Insurance?
Date: 08/15/2011 Brand Name: Hiscox
Tags: b2b ecommerce, distractions, PPC, video

Bulleted Copy A/B Test: Which Version Got 92.7% More ‘Free Quote’ Button Clicks? (Note: brand name obscured by us)
Date: 07/13/2011 Brand Name: N/A
Tags: bullets, copy, real estate

PPC Landing Page Test: Which Convinced More People to Request Moving Quotes via this Online Form?
Date: 06/29/2011 Brand Name: uShip
Tags: anxiety, best practice, copy, form, image, PPC

Image A/B Test: Older Man at the Gym vs. Younger Man in the Pool – Which Got More Form Submits?
Date: 06/08/2011 Brand Name: Undisclosed
Tags: image

Which PPC Landing Page Copy Got 24% More Lead Gen Form Submits – Short & Actionable vs. Top 5 Briefs (in Right Column)?
Date: 03/29/2011 Brand Name: SAP
Tags: B2B Marketing Tests, call to action, content, copy, dynamic

Direct Mail Landing Page Test: Which Offer Copy Got More Online Sales?
Date: 03/22/2011 Brand Name: Laithwaites Wine
Tags: copy, direct mail, offer

Avis UK Tests its PPC Landing Page: Which Got More Car Rental Bookings? (Testing Awards Gold Winner)
Date: 02/21/2011 Brand Name: Avis UK
Tags: automotive, dynamic content, Homepage Tests, multivariate, PPC

Which Landing Page Design Got a 1,363% Boost in Clicks on the CTA Button? (Testing Awards Gold Winner)
Date: Brand Name: GS1
Tags: copy, design, nonprofit

Two Radically Different Lead Gen Landing Page Designs: Which Got a 91.4% Boost in Form Submits? (Testing Awards Gold)
Date: Brand Name: Green Guide
Tags: button, columns, copy, form, renewable energy

Long vs. Short Landing Page (Though There Were Several Other Differences): Which Got More Form Submissions? (Testing Awards Silver)
Date: Brand Name: SAP Mexico
Tags: design, form, page length

Which Credit Application Page Got More Visitors to Click the Main CTA Button? (Testing Awards Honorable Mention)
Date: Brand Name: Directa.nl
Tags: calculator, copy, financial services, persona, testimonial

Cofidis Tests Several Landing Page Tweaks: Which Got More Subscriptions to a Financial Product? (Testing Awards Silver Winner)
Date: Brand Name: Confidis
Tags: copy, financial services, multivariate, page design

Which Landing Page Boosted Purchases From People Who Left Items in Their Cart Within the Last 30 Days? (Testing Awards Honorable Mention)
Date: Brand Name: Free People
Tags: banner, cart, purchase, return visitors

Westwood College Tests Adding a Privacy Policy Statement to its Landing Pages: Which Got More Leads? (Testing Awards Gold Winner)
Date: 02/16/2011 Brand Name: Westwood College
Tags: education, form, privacy policy

GameGround Tests Totally Different Landing Page Designs: Which Got More Clicks on the Facebook Sign-In Button? (Testing Awards Silver Winner)
Date: Brand Name: GameGround
Tags: button, facebook, graphics, social media

Color vs. Size: Which Text Link Got More Clicks — the Smaller Red Link or the Larger Black Link in the Right-Hand Sidebar?
Date: 01/25/2011 Brand Name: PDFProducer v1.3
Tags: download, link color, link size, text link

DHL Express Tests Male vs. Female Image: Which Generated 108% More Norwegian Leads on this PPC Landing Page?
Date: 01/18/2011 Brand Name: DHL Express
Tags: female, hero shot, image, male, PPC landing page

PPC Landing Page Test: Which Version Boosted Free Software Sign-Ups By 59%? (Testing Awards Gold Winner)
Date: 11/30/2010 Brand Name: Vendio
Tags: copy, form, layout, PPC

Required vs. All-Optional Form Fields – Which Version Got A 31% Lift In Lead Gen Form Submissions?
Date: 10/26/2010 Brand Name: Sterling Ledet & Associates, Inc.
Tags: B2B test, form, form fields, required

Auto-Play “What You Get” Video vs. No Video: Which Splash Page Got More Sign-Ups for Napster?
Date: 10/13/2010 Brand Name: Napster
Tags: autoplay, autosound, Homepage Tests

Headline A/B Test: Short and Vague vs. Long and Literal — Which Got More People to Submit a Lead Gen Form?
Date: 09/26/2010 Brand Name: World Class Driving
Tags: copy, headline

Does Size Really Matter When It Comes to Email Opt-In Form Overlays? Please Vote For Which Got More Opt-Ins.
Date: 08/31/2010 Brand Name: FaveCraft
Tags: DHTML overlay, form, html overlay, lightbox, opt-in, opt-in form, overlay

Which Banner Ad Landing Page Got More Form Submissions … on Tuesday Afternoons?
Date: 08/17/2010 Brand Name: National University
Tags: banner ad landing page, button, color, copy, education, headline, layout

Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?
Date: 07/20/2010 Brand Name: Overnight Prints
Tags: hero shot, images

Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)
Date: 06/30/2010 Brand Name: TimeTrade
Tags: B2B test, copy

PPC Landing Page Test: Which Got 73.15% More Visitors to Download the Free Toolbar?
Date: 06/23/2010 Brand Name: ALOT
Tags: copy, hero shot, image, trust icon

A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks?
Date: 04/28/2010 Brand Name: Hysalma
Tags: add to cart, copy, tone

Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions)
Date: 03/31/2010 Brand Name: Just-Rewards, a division of Experian
Tags: Above the Fold, form, hero shot, image, layout

Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?
Date: 03/10/2010 Brand Name: Cook Travel
Tags: form, phone call, telephone, travel & hospitality

Which Image Enticed 37.2% More Prospects to Submit a Lead Generation Form: The Product Itself vs. What It Does?
Date: 02/17/2010 Brand Name: Videojet Technologies GmbH
Tags: B2B test, hero shot, images

Virtual World Landing Page A/B Test: Which Converted More Visitors into Paying Users?
Date: 02/10/2010 Brand Name: IMVU
Tags: hero shot, image, login, login boxes, virtual world

Which PPC Landing Page Increased Telephone Inquiries by 42%?
Date: 02/03/2010 Brand Name: St. Jude Retreat House
Tags: copy, images, layout, phone call, phone number, telephone

Left-side Form vs Right-side Form: Which PPC Landing Page Version Got More Form Completes?
Date: 01/27/2010 Brand Name: Westwood College
Tags: education, form, layout, university

Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads?
Date: 01/08/2010 Brand Name: Hair Club
Tags: copy, flash, image, layout, links

Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner)
Date: 12/05/2009 Brand Name: Openet
Tags: award winner, B2B test, layout, webinar landing page, webinar offer page

Profile-Pimp.net Tests Giant Button & Landing Page Designs. Which Version Increased Clickthroughs? (Testing Awards Gold Winner)
Date: Brand Name: Profile-Pimp.net
Tags: award winner, big button, button, button size, design, giant button, layout

MojoPages.com Tests Sponsor Listings Landing Page. Which Version Increased Clicks on Advertiser Links? (Testing Awards Gold Winner)
Date: Brand Name: MojoPages.com
Tags: advertiser links, award winner, search page

TutorVista Tests a Static Photo vs. an Auto-Play Video: Which Page Got More Button Clicks? (Testing Awards Silver Winner)
Date: Brand Name: TutorVista
Tags: autoplay, autosound, award winner, image, photo

NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner)
Date: Brand Name: New York Conservatory for the Dramatic Arts
Tags: award winner, branding image, education, form, image, university

Rudder Tests PPC Landing Page Design Tweaks: Which Version Got More Registrations? (Testing Awards Gold Winner)
Date: Brand Name: Rudder
Tags: award winner, bullets, Homepage Tests, layout

PPC Landing Page A/B Test: Which Version Made More Ecommerce Sales?
Date: 11/18/2009 Brand Name: Sytropin
Tags: bullets, hero shot, layout

Will Adding an Overlay to Your Landing Page Increase or Decrease Conversions?
Date: 07/08/2009 Brand Name: Campaign Monitor
Tags: affiliate, affiliate recruitment, B2B test, html overlay, lightbox, overlay

Can the Photo Accompanying a Testimonial Make a Difference in Conversions? Happy Baby vs. Sleepy Newborn
Date: 06/17/2009 Brand Name: Chapel Hill Tubal Reversal Center
Tags: healthcare marketing, testimonials, testing photographs

Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy
Date: 06/09/2009 Brand Name: Cabot Heritage Corporation
Tags: button copy, email newsletter, email subscriptions, form, opt-in

SAP BusinessObjects Tests a Big, Orange Button vs. an Elegant, Blue Text Hotlink
Date: Brand Name: SAP® BusinessObjects™
Tags: Landing Page, lead generation, PPC, PPC landing page, submit button testing, text hotlink