Category: Landing Pages

Can the Photo Accompanying a Testimonial Make a Difference in Conversions? Happy Baby vs. Sleepy Newborn
Date: 05/08/2013 Brand Name: Chapel Hill Tubal Reversal Center
Tags: healthcare marketing, testimonials, testing photographs

“My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? (2013 Award Winner)
Date: 02/11/2013 Brand Name: Unbounce
Tags: PPC

Very Long vs. Short Landing Page – Which Increased Completed Forms by 36%? (Note: Buttons on Long Page Opened Identical Lead Gen Forms)
Date: 11/14/2012 Brand Name: Time Doctor
Tags: Long vs. Short Content

Which Landing Page Got a 50.01% Lift in Online Auction Credit Purchases – Auto-Play Video vs. Recently Auctioned Items?
Date: 04/08/2011 Brand Name: Cliic
Tags: auto-play, b2c, PPC, price, video

A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks?
Date: 04/28/2010 Brand Name: Hysalma
Tags: add to cart, copy, tone