Anne Holland's Which Test Won - A/B Test & Multivariate Testing Education for Marketing Professionals

Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?
Date: 03/10/2010 Categories: Search Marketing Landing Page Tests, Travel & Hospitality Marketing Tests

Which offer, positioned near the end of a long order form, got more newsletter opt-ins: peppy, colorful marketing vs a factual, permission request?
Date: 07/30/2009 Categories: Email Opt-In Form Tests, Travel & Hospitality Marketing Tests

Which version got a 47% better response rate? Testing proves small changes make a big difference.
Date: 07/15/2009 Categories: Homepage Tests, Travel & Hospitality Marketing Tests

Delta Tests Search Form vs. Select-a-Flight Grid on its ‘Weekly Web Fare’ Page – Which One Increased Flight Purchases?
Date: 06/09/2009 Categories: Travel & Hospitality Marketing Tests