Category: Video

Which Product Demo Page Got A 190% Lift in Sign-Ups? Auto-Play Video w/Marketing Copy vs. Bigger Form w/“What Happens Next” Copy
Date: 10/19/2010 Brand Name: RJMetrics
Tags: autoplay, autosound, B2B test, copy, demo page, form, product demo page

Auto-Play “What You Get” Video vs. No Video: Which Splash Page Got More Sign-Ups for Napster?
Date: 10/13/2010 Brand Name: Napster
Tags: autoplay, autosound, Homepage Tests

Online Video Voiceover A/B Test: Which Accent Convinced More Global Visitors to Click for a Free Download? (Brit vs. Yank)
Date: 06/09/2010 Brand Name: Ginger Software
Tags: auto-play, autoplay, Homepage Tests, voiceover

Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention)
Date: 12/05/2009 Brand Name: Grasshopper
Tags: award winner, B2B test, demo page, overlay, product demo page

TutorVista Tests a Static Photo vs. an Auto-Play Video: Which Page Got More Button Clicks? (Testing Awards Silver Winner)
Date: Brand Name: TutorVista
Tags: autoplay, autosound, award winner, image, photo

Ecommerce Homepage Test: Copy-Heavy vs. Autoplay Video
Date: 10/14/2009 Brand Name: Leading Edge Herbals’ Genf20 HGH
Tags: autoplay, copy, Homepage Tests, nav bar, navigation bar test, vibrant colors

Homepage Sound Test: Should an Autoplay Video Launch With Sound, or Stay Muted Until First-time Visitors Mouse Over It?
Date: 09/23/2009 Brand Name: UpDown
Tags: audio, autoplay, Homepage Tests, sound