Category: Web Pages

Which Left Column Navigation Increased Sales 69% – Drop Down Options vs Form Fields (Testing Awards Silver Winner)
Date: 02/23/2012 Brand Name: KRAS
Tags: navigation, travel & hospitality

Does Copy Explaining the Next Stage of the Booking Process Increase Trip Sales? (Testing Awards Silver Winner)
Date: Brand Name: KRAS
Tags: copy test, travel & hospitality

Newspaper A/B Test: Which Got More Promo Clicks (Toyota & Readers’ Choice) and 11% Lift in Page Views per Visit?
Date: 12/07/2011 Brand Name: McClatchy Interactive
Tags: content, content site, engagement, news

Which Loan Application Page Two Version Got More People to Enter Their Financial Info?
Date: 11/22/2011 Brand Name: The Richmond Group
Tags: financial services, form, form fields, headline

Which Image (Sarah or Blair) Won a 36% Lift in Free Account Sign Ups?
Date: 11/16/2011 Brand Name: Active Network
Tags: image test, images, lead generation

Lead Gen Test: Which Copy (on Right Side of Page) Got 184% Lift in Form Submits?
Date: 11/09/2011 Brand Name: Talbott Recovery
Tags: copy test, lead gen form, lead generation, PPC landing page, ppc landing page test

Ecommerce Template Test: Which Button Wording Lifted Average Revenue Per Visitor by 45% for Customizable Products?
Date: 11/02/2011 Brand Name: Amsterdam Printing
Tags: button copy, button copy test, copy test, Ecommerce, ecommerce test

Which PPC Landing Page Got 98% More Trial Downloads?
Date: 10/26/2011 Brand Name: Alpha Software
Tags: lead generation, PPC, PPC landing page, software trial downloads

Which Homepage Graphic Got a 26% Lift in Free Trial Sign-Ups?
Date: 09/07/2011 Brand Name: Time Doctor
Tags: free trial, Homepage Tests, image

Homepage A/B Split Test: Which Text Link Color Got a 53% Lift in Clicks – Red or Blue?
Date: 08/31/2011 Brand Name: Beamax
Tags: blue text link, red text link, text link

Multivariate Test: Which Homepage Button Got 9.23% More Registrations from Visitors Using iPads? (Note: Only vote on the button)
Date: 08/22/2011 Brand Name: Direct Line Germany
Tags: button, Homepage Tests, ipad

Which App Installer Reduced Bounces & Increased Revenue per Visitor?
Date: 06/01/2011 Brand Name: W3i
Tags: app, download, image, installation, software, typeface

Which Homepage Generated More Revenue for this Australian Ecommerce Site: Search by Location vs. Sales & Benefits Copy?
Date: 04/06/2011 Brand Name: Total Experience
Tags: Homepage Tests, search, usability

Alpha Ecological Tests Homepage Copy, Images, and Layout: Which Got More Email Leads? (Testing Awards Silver Winner)
Date: 02/21/2011 Brand Name: Alpha Ecological
Tags: benefits copy, Homepage Tests, image, lead gen form

CMO.com Tests the Date Display on News Articles: Which Got More Article Clicks? (Testing Awards Gold Winner)
Date: Brand Name: CMO.com
Tags: article clicks, date display, media, news

MSN.com Tests a Hotmail Link Opening in Same Window vs. New Window: Which Got More Homepage Clicks? (Testing Awards Gold Winner)
Date: Brand Name: MSN.com
Tags: Homepage Tests, link, media, open in new window

IBM Tests Radically Different Homepage Designs: Which Got More Product Page Views? (Testing Awards Gold Winner)
Date: Brand Name: IBM
Tags: Homepage Tests, images, radical, redesign

Vegas.com Tests its Mobile Homepage: Which Got More Page Views & Hotel Searches? (Testing Awards Gold Winner)
Date: Brand Name: Vegas.com
Tags: Homepage Tests, mobile, travel & hospitality

Banner Copy A/B Test: Which Phrase Got a 49% Lift in Purchases & 265% More First-Time Customers in Australia & New Zealand?
Date: 01/07/2011 Brand Name: Free People
Tags: copy, Homepage Tests, product page

“Free” Offer vs. Statement – Which Call to Action Button Copy Got a 171% Lift in Clicks?
Date: 09/14/2010 Brand Name: Connected Web Solutions
Tags: B2B test, button, call to action, copy, Homepage Tests

Homepage Image A/B Test: “Sad” Young Woman vs. “Haggard” House Wife – Which Got More Clicks on the Big Yellow Button?
Date: 08/03/2010 Brand Name: ClearDebt
Tags: financial services, hero shot, Homepage Tests

Online Video Voiceover A/B Test: Which Accent Convinced More Global Visitors to Click for a Free Download? (Brit vs. Yank)
Date: 06/09/2010 Brand Name: Ginger Software
Tags: auto-play, autoplay, Homepage Tests, voiceover

Subscription Site Homepage A/B Test: Which Design Got More Sign-Up Button Clicks?
Date: 05/19/2010 Brand Name: The Daily Burn
Tags: Above the Fold, Homepage Tests, nav bar, navigation bar

Homepage A/B Test: Which Order of Offers Got 50.2% More Consumers to Clickthrough from Either Offer & Submit Their Email for Site Access?
Date: 03/02/2010 Brand Name: MerchantCircle
Tags: call to action, Homepage Tests, layout, opt-in

Wal-Mart’s UK Chain Tests Radical Homepage Redesign: Which Layout (not Content) Reduced Bounce Rates by Double Digits?
Date: 01/19/2010 Brand Name: Asda (Wal-Mart UK)
Tags: asda.uk, grocery store marketing, homepage layout test, Homepage Tests, template, wal-mart, wireframe test

Safe Software Tests Radically Different Homepage Copy & Design. Which Version Increased Clickthroughs to the Download Page? (Testing Awards Silver Winner)
Date: 12/05/2009 Brand Name: Safe Software
Tags: award winner, B2B test, button, design, download, Homepage Tests, images, layout, SaaS, software

Verizon Tests Call-to-Action Button Color on its Homepage. Which Color Increases Clicks to the “Order Now” Page? (Testing Awards Silver Winner)
Date: Brand Name: Verizon
Tags: award winner, button, color, Homepage Tests, Verizon

VigRX Plus Tests Homepages With & Without an Email Offer (Testing Awards Gold Winner)
Date: Brand Name: VigRX Plus
Tags: award winner, email offer, free report, Homepage Tests, opt-in

Ecommerce Homepage Test: Copy-Heavy vs. Autoplay Video
Date: 10/14/2009 Brand Name: Leading Edge Herbals’ Genf20 HGH
Tags: autoplay, copy, Homepage Tests, nav bar, navigation bar test, vibrant colors

Homepage Sound Test: Should an Autoplay Video Launch With Sound, or Stay Muted Until First-time Visitors Mouse Over It?
Date: 09/23/2009 Brand Name: UpDown
Tags: audio, autoplay, Homepage Tests, sound

Which Form Got a Higher Response Rate on MSN Real Estate’s Homepage?
Date: 09/02/2009 Brand Name: MSN Real Estate
Tags: button, copy, form, form fields, graphics, headline test, Homepage Tests, real estate

Which version got a 47% better response rate? Testing proves small changes make a big difference.
Date: 07/15/2009 Brand Name: Outrigger Hotels and Resorts
Tags: hero shot, Homepage Tests, hotels, image, layout, travel & hospitality