WhichTestWon will fly an expert instructor to your location for your choice of a full-day or half–day of testing and conversion optimization training. Your team will learn best practices, get energized about improving results scientifically, be inspired by relevant Case Studies, learn to work together on new tests, and put together a formal action plan for your website, landing pages and email campaigns.
Training Crafted for Your Organization’s Needs
Your Workshop will be customized to fit your organization’s specific needs, including:
- Basic versus advanced training depending on your team’s current skills.
- Case Studies and tactical advice tailored for you, whether you are seeking ecommerce sales, lead generation, or a higher level of brand engagement.
- An analysis of your current site, landing pages and/or email campaigns.
- Testing team building, including interdepartmental cooperation, as well as testing technology and/or agency recommendations if desired.
Testimonials from Recent Workshop Attendees
“We were very positively surprised by the high degree of customization towards SAS’ specific needs in the workshop. The content presented was a well-balanced mixture of testing basics, statistical insight and real-life examples. The high relevance of the topic for all attendees showed in the very engaged discussions which took place throughout and after the workshop.”
– Falco Kronmueller, Manager, Digital Marketing, Online Strategy & Services, SAS Institute
“My agency gained a sharper competitive edge in testing strategies at the Advanced Workshop in San Francisco! Justin’s extensive background, real life examples, and passion for conversion optimization brought the material to life. I walked away armed with action items and new testing resources to increase our clients’ conversions right away; we’ve already tracked profitable results!”
– Katie Beckham, Visiseek
“Justin used plenty of examples to help us visualize the concepts, showing a variety of use case scenarios throughout the day to help solidify our understanding of the content. With Justin’s insight and moderation, the collaborative portion of the day was a great chance to bounce ideas off of peers from a range of roles and companies in a very useful way. On a personal level, I found the content all very applicable and helpful in my role and look forward to putting it to good use.”
- Katie Del Angel, Marketing Specialist, ISITE Design
You may invite up to 20 participants for your Workshop. For highest impact, include key members of all departments who are involved in testing.
Typical Training Workshop Day Agenda
9:30-11:00 Test Inspiration
See real-life tests and results data from companies similar to your own. Learn how to identify when to test, what to test, and how often you should be testing. Includes copywriting, graphics, page design, offer tests, and the use of eye-tracking, visitor surveys and usability studies in conjunction with testing. You’ll learn to construct a testing hypothesis based on Web, email and current conversion analytics that will help you pick the optimal place to start testing. Conversion optimization requires a strong foundation, and this is a step often overlooked in the testing process.
11:00-12:30 Test Development
This session will teach you how to construct a high-impact online test. This will cover tactics for segmenting traffic, examples of a/b tests, when to try multivariate testing, how long you should run your test & how often you should optimize a ‘winning’ test page. We will go through several different testing templates for landing pages, website pages, and email campaigns, to help you develop a successful test.
12:30-1:30 Lunch with Instructor
1:30-2:30 Testing Measurement & Analytics
A test is only as good as its data, and this session will show you how to interpret this data. This session will cover SEO considerations, key conversion metrics, conclusiveness computation, analysis of counter-intuitive test results, how to run site-wide page template tests, how to roll-out results to other pages, and how to use testing results data to optimize your organization’s future marketing and site design.
2:30 – 4:30 Creating an Action Plan for Your Own Organization
Attendees will create an action plan for their own organization, including a testing calendar, priorities for conversion optimization activities moving forward, and will agree on particular tests to run. This session may also address office politics (including interdepartmental cooperation) as well as testing technology and/or agency selection.
Who Should Attend Your In-House Training Workshop
You may invite up to 20 participants for your Workshop. For highest impact, include key members of all departments who are involved in testing. By participating together, they’ll share common ground that will make future, conversion optimization initiatives easier. We recommend you invite:
- Web Designers
- Web Developers
- Graphic Designers
- Analytics and UX specialists
- Product Managers
- Email Marketers
- Key Consultants and Agencies You Outsource Marketing or Advertising to
As we all know, testing touches more than just the marketing department. We highly recommend bringing a colleague from another department to give them a better understanding about what needs to be done to design a test from the concept to completion.
Meet Your Instructor: Justin Rondeau
One of the highest-rated speakers at Conversion Conference New York, Justin Rondeau is the Chief Testing Evangelist for WhichTestWon. Justin’s presentation and training experience includes speaking at Click Summit, MediaBistro conferences, Retail Marketing Virtual Conference & Expo, Affiliate Summit, as well as private events for organizations ranging from Agile Educational Marketing to Vindicia.
Justin also serves as Chief Judge for WhichTestWon’s annual Testing Awards, and manages the site’s Case Study Library.
Pricing & Reservations
Workshops are priced at $7997 for a day or $4995 for a half day (that’s as low as $399 per full-day attendee). You are also responsible for providing a facility such as a large conference room with a projector screen and Internet, lunch for the group, and T&E for our Boston-based trainer to travel to your location.
Please reserve your Workshop as soon as possible – we cannot guarantee availability as our instructor’s openings are limited. To reserve, use the form at the right or contact Aimee Croke for more details at (401) 354-7555 x82.
Each Workshop is limited to 20 attendees so everyone gets the attention they deserve. You may invite attendees from outside your organization, such as your contractors, but you may not sell tickets. You will receive a PDF of our final PowerPoint deck, but you may not record audio and/or video of the Workshop. This is a live, in-person event only, and we maintain copyright over all materials.
Fees are due in full two weeks (14 days) prior to the workshop, and are non-refundable.