Email Test Awards FAQ
- Quick FAQs
- How to Enter Awards
- Rules: How We Pick Winners
- Prizes: Fame, Links, & Ribbons
- Meet This Year’s Judges
45% of marketers have run email tests (that’s more than run web page tests), but we would like to see that number go even higher. So, in 2012, WhichTestWon is launching a new annual awards focused on email marketing. Entry categories include:
- List gathering: opt-in pages, forms, offers or campaigns
- Landing pages: specifically for email-driven clicks
- Newsletter template
- “Blast” template – offer campaign
- Autoresponder or triggered campaigns
- Transactional notices
- Subject line or “from” name test
- Mobile test
- Social test
Thanks to generous support from Marketo, 2012′s Email Test Awards were free to enter. Agencies, ESPs, and tech vendors could enter on behalf of clients (but get client-side permission first please.) Test must have been conducted anytime after Jan 1st 2011.
Only A/B split and/or multivariate tests with conclusive results were considered. Results stats - the difference in conversion lift between winning and losing versions – were required for judging.
Entries required creative of winning and losing pages or emails, but a recreated mock-up was OK if actual pages were no longer available. If your test creative was in a non-English language, we asked for a translation for the judges.
How to Enter Awards: Free
To enter, please sign up for WhichTestWon’s free ‘test of the week’ newsletter and watch for announcements. We’ll ping all our readers when entries are open. You’ll need your results data, client permission (if needed) and screenshots or mock-ups of your winning and losing versions ready.
We will announce the winners at a special, free webinar in mid-June. Plus, we’ll post a ‘Hall of Fame’ featuring the winners on our site in late June.
Got questions? Contact our editor Justin Rondeau at JustinR (at) WhichTestWon.com
Note: WhichTestWon’s editorial team reserves the right to use information from and publish entries for our editorial purposes and for other Anne Holland Ventures, Inc. publications, regardless of the status of that entry. For example, we might feature your entry as ‘Test of the Week’ someday! By submitting, you give us that copyright permission. However, if you request that we keep your data secret, we will be very careful to maintain that privacy and never publish numbers you have not approved.
Rules: How We Pick Winners
Judging is non-biased. We’re looking for statistically conclusive, a/b and multivariate tests that will inspire other marketers to start (or continue) testing. You may have used any vendor or ESP, work with any agency or run tests in-house, and be from any country… as long as you provide us with an English-language translation of the critical elements.
Judges evaluate a number of factors (not just lift), including whether the test was conducted using best practices, whether it was an interesting test, had counter-intuitive results, or prove inspirational to other marketers.
Prizes: Fame, Links, & Ribbons
Winners receive publicity, bragging rights, and links from our site to their sites and profiles of their vendors, including email service providers (ESPs), marketing automation software used for email, testing technology and relevant consultants or agencies. You’ll also receive a digital Awards Ribbon you can post on your site or blog.
Plus, your test will be immortalized in our online Award Winners Hall of Fame so future generations of marketers can be inspired by it. (Note: If you asked the judges to keep your results data private, we’ll make sure it’s not included in your Hall of Fame write-up.)
Meet 2012′s Email Test Awards Judges
|Anne Holland, Publisher, WhichTestWon.com|
|Justin Rondeau, Editor & Chief Testing Evangelist, WhichTestWon|