ExpressWatches Anxiety Reduction Seal Test Results
|Actual Test Results:(Click back to see Versions A & B)
Version A, the brand authentication element, increased sales over the low price guarantee by 107% at a 95% confidence rate.
This was a clean A/B test; no other aspects on the page were changed. ExpressWatches, a UK based online retailer of Seiko watches, conducted this test with the help of HP Group using Visual Website Optimizer.
This is a great test that we hope inspires you to test the various guarantees and ‘anxiety reduction’ elements on your site. On top of substantially lifting conversions, this test gave insights into what shoppers believed to be most important.
If you’re optimizing sales for an ecommerce site where the product brands are more famous than the site brand, perhaps you should be touting the product brands more than your own.
Click Here to see which security seal increased conversions
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