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	<description>Anne Holland&#039;s Which Test Won - A/B Test &#38; Multivariate Testing Education for Marketing Professionals</description>
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		<title>Landing Page Copy Test &#8211; Did Longer or Shorter Copy Increase Conversions by 62%</title>
		<link>http://whichtestwon.com/archives/16365</link>
		<comments>http://whichtestwon.com/archives/16365#comments</comments>
		<pubDate>Mon, 14 May 2012 22:32:14 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[copy test]]></category>
		<category><![CDATA[Removing Content]]></category>

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		<title>Which Ecommerce Product Page Increased Sales &#8211; Nav Bar Removal Test</title>
		<link>http://whichtestwon.com/archives/16321</link>
		<comments>http://whichtestwon.com/archives/16321#comments</comments>
		<pubDate>Tue, 08 May 2012 17:39:49 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Counter Intuitive]]></category>
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		<title>Does an Email Security Seal Help or Hinder Lead Generation Form Completions?</title>
		<link>http://whichtestwon.com/archives/16273</link>
		<comments>http://whichtestwon.com/archives/16273#comments</comments>
		<pubDate>Tue, 01 May 2012 19:11:30 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Security Seal]]></category>
		<category><![CDATA[Trust Icons]]></category>

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		<title>Which Page Lead to More Leads – Sub Navigation vs no Sub Navigation (Testing Awards Gold Winner)</title>
		<link>http://whichtestwon.com/archives/14582</link>
		<comments>http://whichtestwon.com/archives/14582#comments</comments>
		<pubDate>Mon, 23 Apr 2012 23:49:10 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Navigation]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[lead generation]]></category>
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		<title>Which Radically Redesigned Offer Page Increased Paid LinkedIn Subscriptions by 20% &#8211; Note: Version A Uses Dynamic Content &amp; Version B Uses Static Content</title>
		<link>http://whichtestwon.com/archives/16194</link>
		<comments>http://whichtestwon.com/archives/16194#comments</comments>
		<pubDate>Tue, 17 Apr 2012 14:37:22 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Product Page]]></category>
		<category><![CDATA[dynamic content]]></category>
		<category><![CDATA[Innovation Test]]></category>
		<category><![CDATA[Subscriptions]]></category>

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		<title>Which Homepage Increased Revenue (Note: Version B&#8217;s Call-Out Used Dynamic Text Based on Visitor&#8217;s Location)</title>
		<link>http://whichtestwon.com/archives/16150</link>
		<comments>http://whichtestwon.com/archives/16150#comments</comments>
		<pubDate>Tue, 10 Apr 2012 14:47:39 +0000</pubDate>
		<dc:creator>Justin Rondeau</dc:creator>
				<category><![CDATA[Home Page Test]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[Dynamic Copy]]></category>
		<category><![CDATA[International Targeting]]></category>
		<category><![CDATA[targeting]]></category>

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		<title>Rich HTML Content vs Text Based Content &#8211; Which Raised Revenues 303.8%?  (Note: Subject lines, offers, &amp; landing pages were identical)</title>
		<link>http://whichtestwon.com/archives/15976</link>
		<comments>http://whichtestwon.com/archives/15976#comments</comments>
		<pubDate>Tue, 03 Apr 2012 14:38:38 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Body Content]]></category>
		<category><![CDATA[HTML Email]]></category>
		<category><![CDATA[Plain Text]]></category>

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		<title>California Closets&#8217; Offer Page &#8211; Which Final Page in a 4 Step Sequence Got 439% More Leads from PPC Traffic</title>
		<link>http://whichtestwon.com/archives/15756</link>
		<comments>http://whichtestwon.com/archives/15756#comments</comments>
		<pubDate>Tue, 27 Mar 2012 16:53:44 +0000</pubDate>
		<dc:creator>Justin Rondeau</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[form]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[multi step form]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Wireframe]]></category>

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		<title>AdSense Ad Layout Test &#8211; Which Design Got More Clicks? (Testing Awards Silver Winner)</title>
		<link>http://whichtestwon.com/archives/14965</link>
		<comments>http://whichtestwon.com/archives/14965#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:00:27 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Ad Test]]></category>
		<category><![CDATA[Ad Testing]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[Online Ads]]></category>
		<category><![CDATA[PPC]]></category>

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		<title>Which Newspaper Banner Ad Layout Increased Clickthroughs? (Testing Awards Gold Winner)</title>
		<link>http://whichtestwon.com/archives/14957</link>
		<comments>http://whichtestwon.com/archives/14957#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:00:25 +0000</pubDate>
		<dc:creator>JohnW</dc:creator>
				<category><![CDATA[Ad Test]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[media site]]></category>
		<category><![CDATA[Online Ads]]></category>

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