How to convince the CEO to approve tests (includes formal presentation outline); plus, how to forestall battles with the IT and branding depts.
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Which page on your site should you test first? And, what elements on your pages are worth testing? Discover the answers in this practical, easy-to-skim report.
From A/B Testing to Website Usability. Features Anne Holland’s insights and advice on running effective online page tests. 40 pages!
Covers in-house vs out-of-house; 6 types of testing firms; A/B vs multivariate; testing technology; pricing models, guarantees and ROI calculations.
