Past Tests

Email Newsletter Subject Line A/B Test: Multiple Topics vs. Single Topic – Which Boosted Opens & Clicks?
Date: 07/28/2010 Categories: B2B Marketing Tests, Email Tests
Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?
Date: 07/20/2010 Categories: Page Element Tests (Buttons, Images, Overlay, etc.), Search Marketing Landing Page Tests, eCommerce Tests
Email A/B Test: Which Subject Line + Email Creative Combo Raised Sony’s eCommerce Sales?
Date: 07/13/2010 Categories: Email Tests, eCommerce Tests
Click Copy Test: Which Demographic Descriptor Led to More Big Company Leads Generated? (Corporate vs Enterprise)
Date: 06/30/2010 Categories: B2B Marketing Tests, Search Marketing Landing Page Tests
PPC Landing Page Test: Which Got 73.15% More Visitors to Download the Free Toolbar?
Date: 06/23/2010 Categories: Search Marketing Landing Page Tests
Shopping Cart Abandonment Email Template Test: Which Offer Raised Sales by 36%? Savings vs Instant Gratification…
Date: 06/16/2010 Categories: Email Tests, eCommerce Tests
Online Video Voiceover A/B Test: Which Accent Convinced More Global Visitors to Click for a Free Download? (Brit vs. Yank)
Date: 06/09/2010 Categories: Homepage Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
Short vs. Long Copy Test: Which Membership Site Cancellation Policy Wording Increased Sales?
Date: 06/02/2010 Categories: Page Element Tests (Buttons, Images, Overlay, etc.), eCommerce Tests
Shopping Cart Page One A/B Test: Which Convinced More Shoppers to Click to the Next Checkout Step?
Date: 05/26/2010 Categories: eCommerce Tests
Subscription Site Homepage A/B Test: Which Design Got More Sign-Up Button Clicks?
Date: 05/19/2010 Categories: Homepage Tests
Online Game Test: Which Version Got More Players to Register? (Same Benefits, Different Images & Copy)
Date: 04/30/2010 Categories: Other..., Page Element Tests (Buttons, Images, Overlay, etc.)
A/B Copy Test: Which PPC Landing Page Got 93% More ‘Add-to-Cart’ Clicks?
Date: 04/28/2010 Categories: Search Marketing Landing Page Tests
Email Subject Line Test: Which Otherwise Identical Message Got More Clicks (Not Opens) – Dash vs. Colon?
Date: 04/19/2010 Categories: B2B Marketing Tests, Email Tests
Email Newsletter Template A/B Test: Which Got More Clickthroughs?
Date: 04/14/2010 Categories: B2B Marketing Tests, Email Tests
Plain Vanilla vs. Jazzed Up Offer Page. Which Got More Free Trial Downloads?
Date: 04/06/2010 Categories: B2B Marketing Tests
Which Landing Page Got More Form Completes? (Both Forms Ask the Same Questions)
Date: 03/31/2010 Categories: Lead Generation Form Tests, Search Marketing Landing Page Tests
Email A/B Test: Which Customer Survey Invite Got 51% More Clickthroughs?
Date: 03/24/2010 Categories: B2B Marketing Tests, Email Tests
2010 Olympic Store Test: Which Category Page Template Boosted Purchases?
Date: 03/17/2010 Categories: eCommerce Tests
Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?
Date: 03/10/2010 Categories: Search Marketing Landing Page Tests, Travel & Hospitality Marketing Tests
Homepage A/B Test: Which Order of Offers Got 50.2% More Consumers to Clickthrough from Either Offer & Submit Their Email for Site Access?
Date: 03/02/2010 Categories: Homepage Tests
Which Navigation Bar Copy Boosted Webinar Attendees – “Webinars” vs. “Online Training”?
Date: 02/23/2010 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
Which Image Enticed 37.2% More Prospects to Submit a Lead Generation Form: The Product Itself vs. What It Does?
Date: 02/17/2010 Categories: B2B Marketing Tests
Virtual World Landing Page A/B Test: Which Converted More Visitors into Paying Users?
Date: 02/10/2010 Categories: Page Element Tests (Buttons, Images, Overlay, etc.)
Which PPC Landing Page Increased Telephone Inquiries by 42%?
Date: 02/03/2010 Categories: Search Marketing Landing Page Tests
Left-side Form vs Right-side Form: Which PPC Landing Page Version Got More Form Completes?
Date: 01/27/2010 Categories: Search Marketing Landing Page Tests
Wal-Mart’s UK Chain Tests Radical Homepage Redesign: Which Layout (not Content) Reduced Bounce Rates by Double Digits?
Date: 01/19/2010 Categories: Homepage Tests
Hair Club A/B Tests PPC Landing Pages: Which Generated More Leads?
Date: 01/08/2010 Categories: Search Marketing Landing Page Tests
Banner Ad A/B Test: Which One Got More On-Demand Webinar Sign-ups?
Date: 12/15/2009 Categories: B2B Marketing Tests
Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher
Date: 12/09/2009 Categories: Page Element Tests (Buttons, Images, Overlay, etc.), eCommerce Tests
Audio Editions Tests Catalog Request Pages: Which Got More Sign Ups? (Testing Awards Silver Winner 2009)
Date: 12/05/2009 Categories: Award Winners, Lead Generation Form Tests
Openet Flips Webinar Offer Page Layout: Which Version Increased Clicks? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Lead Generation Form Tests
Walden University Tests Replacing a Hotlinked Offer with a Form: Which Generated More Leads? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, Lead Generation Form Tests
Profile-Pimp.net Tests Giant Button & Landing Page Designs. Which Version Increased Clickthroughs? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, Page Element Tests (Buttons, Images, Overlay, etc.)
MojoPages.com Tests Sponsor Listings Landing Page. Which Version Increased Clicks on Advertiser Links? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners
Safe Software Tests Radically Different Homepage Copy & Design. Which Version Increased Clickthroughs to the Download Page? (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Homepage Tests
Verizon Tests Call-to-Action Button Color on its Homepage. Which Color Increases Clicks to the “Order Now” Page? (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, Homepage Tests, eCommerce Tests
Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
TutorVista Tests a Static Photo vs. an Auto-Play Video: Which Page Got More Button Clicks? (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, Page Element Tests (Buttons, Images, Overlay, etc.), Search Marketing Landing Page Tests, eCommerce Tests
BLR Tests Email Newsletter Sign-up Form: Which Version Increased Opt-ins? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Email Opt-In Form Tests
VigRX Plus Tests Homepages With & Without an Email Offer (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, Email Opt-In Form Tests, eCommerce Tests
Which Version of Mountain Equipment Co-op’s Search Box Got 20.2% More Searches? (Testing Awards Honorable Mention 2009)
Date: Categories: Award Winners, Page Element Tests (Buttons, Images, Overlay, etc.), eCommerce Tests
Liporexall A/B Tests Checkout Page Versions (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, Page Element Tests (Buttons, Images, Overlay, etc.), eCommerce Tests
NYCDA Tests Alternate PPC Landing Pages: Which Got More Form Completes? (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, Search Marketing Landing Page Tests
Rudder Tests PPC Landing Page Design Tweaks: Which Version Got More Registrations? (Testing Awards Gold Winner 2009)
Date: Categories: Award Winners, Search Marketing Landing Page Tests
BLR Tests Form Headlines & Main Page Headline vs. No Headline (Testing Awards Silver Winner 2009)
Date: Categories: Award Winners, B2B Marketing Tests, Lead Generation Form Tests
Mr Skin Checkout Test: Which Version Got (a Lot) More Clicks on the Button?
Date: 12/01/2009 Categories: eCommerce Tests
PPC Landing Page A/B Test: Which Version Made More Ecommerce Sales?
Date: 11/18/2009 Categories: Search Marketing Landing Page Tests, eCommerce Tests
One Page Form vs a Multi-page Form (With the Same Questions): Which Garnered More Applications?
Date: 11/12/2009 Categories: B2B Marketing Tests, Lead Generation Form Tests
Ecommerce 404 Page Test: Site Map-Style Text Links vs. Big Branding Image (Testing Awards Gold Winner 2009)
Date: 11/04/2009 Categories: Award Winners, eCommerce Tests
Unusual Ecommerce Test: Will Add-to-Cart Work Better on the Left or Right Side of the Page?
Date: 10/28/2009 Categories: eCommerce Tests
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