Premium White Papers

Have you ever wondered what elements on your site are worth testing? Learn how to get the biggest bang for your testing buck by testing the right things.

Considering some Email tests? Check out this special report for inspirational ideas.

From A/B Testing to Website Usability. Features Anne Holland’s insights and advice on running effective online page tests. 40 pages!

Covers in-house vs out-of-house; 6 types of testing firms; A/B vs multivariate; testing technology; pricing models, guarantees and ROI calculations.

Which page on your site should you test first? And, what elements on your pages are worth testing? Discover the answers in this practical, easy-to-skim report.

How to convince the CEO to approve tests (includes formal presentation outline); plus, how to forestall battles with the IT and branding depts.