Premium White Papers

What's Worth Testing - and Why?

Have you ever wondered what elements on your site are worth testing? Learn how to get the biggest bang for your testing buck by testing the right things.

Top 7 Inspirational Email Tests

Considering some Email tests? Check out this special report for inspirational ideas.

125-Term Testing Glossary

From A/B Testing to Website Usability. Features Anne Holland’s insights and advice on running effective online page tests. 40 pages!

Buyer’s Guide to Testing Services

Covers in-house vs out-of-house; 6 types of testing firms; A/B vs multivariate; testing technology; pricing models, guarantees and ROI calculations.

What’s Worth Testing & What’s Not

Which page on your site should you test first? And, what elements on your pages are worth testing? Discover the answers in this practical, easy-to-skim report.

Office Politics & Budgeting Battles on Testing

How to convince the CEO to approve tests (includes formal presentation outline); plus, how to forestall battles with the IT and branding depts.