http://whichtestwon.com Fri, 03 Sep 2010 20:04:39 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://whichtestwon.com/prose-vs-bullets-test-results/comment-page-1#comment-312 Elizabeth Ball Tue, 25 Aug 2009 02:29:57 +0000 http://whichtestwon.com/?page_id=1758#comment-312 I also think the shorter "you" bullet prose works better because it uses very keyword-friendly phrases that potential customers might type in ie "income insurance". The prose version doesn't include this phrase at all so it's not obvious what the company is selling. But I agree, it would be interesting to see which identical copy, in paragraph and bullet point format, converted visitors better. I also think the shorter “you” bullet prose works better because it uses very keyword-friendly phrases that potential customers might type in ie “income insurance”. The prose version doesn’t include this phrase at all so it’s not obvious what the company is selling.
But I agree, it would be interesting to see which identical copy, in paragraph and bullet point format, converted visitors better.

]]> http://whichtestwon.com/prose-vs-bullets-test-results/comment-page-1#comment-238 Sean Triner Wed, 19 Aug 2009 23:48:05 +0000 http://whichtestwon.com/?page_id=1758#comment-238 Really this test was about 'You' v 'we' rather than bullet v prose. It would be interesting to see purer bullet v prose tests with the same content. Really this test was about ‘You’ v ‘we’ rather than bullet v prose. It would be interesting to see purer bullet v prose tests with the same content.

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