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Case Studies by Publication Date

Does Adding a ‘No Thanks’ Exit Link to the First of Several Offer Pages Increase Revenues?

5-15-2013 Brand: GetItFree.com Does Adding a ‘No Thanks’ Exit Link to the First of Several Offer Pages Increase Revenues? Categories: , B2C, Lead Generation or Opt-in, Landing Page, Web Pages, Copy

Can the Photo Accompanying a Testimonial Make a Difference in Conversions? Happy Baby vs. Sleepy Newborn

5-08-2013 Brand: Chapel Hill Tubal Reversal Center Can the Photo Accompanying a Testimonial Make a Difference in Conversions? Happy Baby vs. Sleepy Newborn Categories: Healthcare, Lead Generation or Opt-in, Homepage, Web Pages, Images & Icons

Which Search Results Page Got 14% More Unique Purchases? More Visible Results vs More Filters?

5-01-2013 Brand: KRAS Which Search Results Page Got 14% More Unique Purchases? More Visible Results vs More Filters? Categories: Travel & Hospitality, B2C, Direct Sale, Search Results, Web Pages, Navigation, Page Layout

Which Order of Steps Got More Dutch Consumers to Request Hyundai Test Drives? Contact Info Form as Last Step or Middle Step?

4-30-2013 Brand: Hyundai Netherlands Which Order of Steps Got More Dutch Consumers to Request Hyundai Test Drives? Contact Info Form as Last Step or Middle Step? Categories: Automotive, B2C, Lead Generation or Opt-in, Product or Single Offer Page, Web Pages, Form Elements

Long vs Short Email Subject Line Test: Which Increased Sales From Ecommerce Cart Abandoners?

4-24-2013 Brand: Native Remedies Long vs Short Email Subject Line Test: Which Increased Sales From Ecommerce Cart Abandoners? Categories: Ecommerce Site/Retail Store, B2C, Direct Sale, Email & Mobile-Related, Subject Lines, Copy

Single vs. Multi-Step Form – Which Got 23% More Submissions? (Note: Form fields were identical.)

4-17-2013 Brand: Autodesk Single vs. Multi-Step Form – Which Got 23% More Submissions? (Note: Form fields were identical.) Categories: Computers, Technology, & SaaS, B2B, Lead Generation or Opt-in, Product or Single Offer Page, Web Pages, Form Elements

Social Proof A/B Test — Which Homepage, Targeting Small Business Owners, Got 24.79% More Email Opt-ins?

4-03-2013 Brand: Roeder Studios, Inc. Social Proof A/B Test — Which Homepage, Targeting Small Business Owners, Got 24.79% More Email Opt-ins? Categories: Business & Marketing Services, B2B, Lead Generation or Opt-in, Homepage, Web Pages, Social Proof

Which Cart ‘Thank You’ Page Increased Follow-On Sales After a Purchase?

4-01-2013 Brand: Dell Which Cart ‘Thank You’ Page Increased Follow-On Sales After a Purchase? Categories: Computers, Technology, & SaaS, Ecommerce Site/Retail Store, B2C, Direct Sale, Thank You page, Web Pages, Clean vs. Clutter, Radical Redesign

How Full Should a Shopper’s Cart Be When a “Free Shipping When You Spend $199″ Header Appears? $100+ versus $150+?

3-27-2013 Brand: Build.com How Full Should a Shopper’s Cart Be When a “Free Shipping When You Spend $199″ Header Appears? $100+ versus $150+? Categories: Ecommerce Site/Retail Store, B2C, Direct Sale, Homepage, Web Pages, Copy, Offer

Newspaper Homepage Test: Does Removing a Line Rule Between Stories & Ads Increase Engagement? (Red Arrow Ours)

3-20-2013 Brand: McClatchy Interactive Newspaper Homepage Test: Does Removing a Line Rule Between Stories & Ads Increase Engagement? (Red Arrow Ours) Categories: Media, Publishing, & Paid Content, B2C, Engagement or Satisfaction, Homepage, Web Pages, Page Layout

Homepage Radical Redesign A/B Test: Which Version Got 7,916% More Demo Request Button Clicks?

3-19-2013 Brand: Gemm Learning Homepage Radical Redesign A/B Test: Which Version Got 7,916% More Demo Request Button Clicks? Categories: Education, B2C, Engagement or Satisfaction, Lead Generation or Opt-in, Homepage, Web Pages, Radical Redesign

Which PPC Landing Page Converted 110% More Leads? On-Page Form vs Self-Segmentation Path to Same Form?

3-13-2013 Brand: Iomega, an EMC Company Which PPC Landing Page Converted 110% More Leads? On-Page Form vs Self-Segmentation Path to Same Form? Categories: Computers, Technology, & SaaS, B2B, Lead Generation or Opt-in, Landing Page, Web Pages, Conversion Path/Order of Pages, Form Elements

Does Adding an ‘Items in Your Cart’ Homepage Overlay Make Returning Shoppers Buy More … or Just Annoy Them?

3-06-2013 Brand: MooseJaw Does Adding an ‘Items in Your Cart’ Homepage Overlay Make Returning Shoppers Buy More … or Just Annoy Them? Categories: Apparel, Ecommerce Site/Retail Store, B2C, Homepage, Web Pages, Overlay

Classic Contact Us Page Design vs ‘Mega-Image’ Style — Which Increased Leads from Internal Traffic?

3-04-2013 Brand: Dell Classic Contact Us Page Design vs ‘Mega-Image’ Style — Which Increased Leads from Internal Traffic? Categories: Computers, Technology, & SaaS, B2C, Lead Generation or Opt-in, Landing Page, Web Pages, Radical Redesign

Mega-Image Background vs Traditional Homepage Design — Which Converted 18% More Visitors to Leads?

Brand: KinderCare Mega-Image Background vs Traditional Homepage Design — Which Converted 18% More Visitors to Leads? Categories: Education, B2C, Lead Generation or Opt-in, Homepage, Web Pages, Radical Redesign

Bullet Copy Test: Which Got 13.48% More Consumers to Complete a Lead Gen Form on the Following Page?

2-27-2013 Brand: A Place for Mom Bullet Copy Test: Which Got 13.48% More Consumers to Complete a Lead Gen Form on the Following Page? Categories: Healthcare, B2C, Lead Generation or Opt-in, Homepage, Web Pages, Copy, Form Elements

Radical Ecommerce Site-Wide, Web 2.0-Style, Redesign — Which Template Increased Sales by 39.8%? (2013 Award Winner)

2-20-2013 Brand: Saloman Radical Ecommerce Site-Wide, Web 2.0-Style, Redesign — Which Template Increased Sales by 39.8%? (2013 Award Winner) Categories: Apparel, B2C, Direct Sale, Homepage, Web Pages, Radical Redesign

Which Copy Lead to More Clicks? ‘Customer Success’ vs. ‘Case Studies’ (2013 Testing Awards Winner)

2-14-2013 Brand: Ion Interactive Which Copy Lead to More Clicks? ‘Customer Success’ vs. ‘Case Studies’ (2013 Testing Awards Winner) Categories: Business & Marketing Services, B2B, Engagement or Satisfaction, Homepage, Web Pages, Copy

Which Add-to-Cart Button Color Landed 14% More Software Sales for SAP? Green vs. Blue

2-13-2013 Brand: SAP Which Add-to-Cart Button Color Landed 14% More Software Sales for SAP? Green vs. Blue Categories: Computers, Technology, & SaaS, Ecommerce Site/Retail Store, B2B, Direct Sale, Product or Single Offer Page, Web Pages, Button

Should Your Site Have Shaded ‘Sides’ to Increase Content Engagement? Note: Left Version Has Pale Grey Sides (2013 Award Winner)

2-12-2013 Brand: Kentucky.com Idahostateman.com Macon.com Should Your Site Have Shaded ‘Sides’ to Increase Content Engagement? Note: Left Version Has Pale Grey Sides (2013 Award Winner) Categories: Media, Publishing, & Paid Content, B2C, Engagement or Satisfaction, Web Pages, Page Layout

Which Navigation Bar Header Copy Got More Sub-Nav Link Clicks — ‘Solutions’ vs. ‘Industries’? (2013 Award Winner)

Brand: Autodesk Which Navigation Bar Header Copy Got More Sub-Nav Link Clicks — ‘Solutions’ vs. ‘Industries’? (2013 Award Winner) Categories: Computers, Technology, & SaaS, B2B, Engagement or Satisfaction, , Copy, Navigation

Which Homepage Increased Student Inquiries – Click to Form or Form at End of Long Page? (2013 Award Winner)

2-11-2013 Brand: Rasmussen College Which Homepage Increased Student Inquiries – Click to Form or Form at End of Long Page? (2013 Award Winner) Categories: Education, B2C, Lead Generation or Opt-in, Homepage, Web Pages, Radical Redesign

Which Landing Page Increased Insurance Leads – Generic vs. Geolocation Targeted Imagery. (2013 Testing Awards Winner)

Brand: Nationwide Which Landing Page Increased Insurance Leads – Generic vs. Geolocation Targeted Imagery. (2013 Testing Awards Winner) Categories: Financial Services, B2C, Lead Generation or Opt-in, Landing Page, Web Pages, Radical Redesign

Which PPC Landing Page Generated More Sales Leads for Medical Tablets? (2013 Award Winner)

Brand: Dell Which PPC Landing Page Generated More Sales Leads for Medical Tablets? (2013 Award Winner) Categories: Computers, Technology, & SaaS, B2B, Lead Generation or Opt-in, Landing Page, Web Pages, Radical Redesign

Which Button Copy Got More Visitors to Agree to Accept Cookies – ‘Accept and Continue’ vs. ‘Continue’? (2013 Award Winner)

Brand: OAD Reizen Which Button Copy Got More Visitors to Agree to Accept Cookies – ‘Accept and Continue’ vs. ‘Continue’? (2013 Award Winner) Categories: Travel & Hospitality, B2C, Engagement or Satisfaction, Homepage, Web Pages, Overlay

Does Adding a ‘Comments’ Form Field Hurt Lead Generation Conversions? (2013 Award Winner)

Brand: KinderCare Does Adding a ‘Comments’ Form Field Hurt Lead Generation Conversions? (2013 Award Winner) Categories: Education, B2C, Lead Generation or Opt-in, Search Results, Web Pages, Form Elements

Which Button Call to Action Increased Subscription Purchases by 31%? (2013 Testing Awards Winner)

Brand: WriteWork Which Button Call to Action Increased Subscription Purchases by 31%? (2013 Testing Awards Winner) Categories: Media, Publishing, & Paid Content, B2C, Direct Sale, Shopping Cart, Web Pages, Button, Copy

Which Increased Premium Subscription Sales — a Cheap or Expensive, Next-Best, Middle Option? Note: Other Offers Remained the Same (2013 Award Winner)

Brand: WirtschaftsBlatt Which Increased Premium Subscription Sales — a Cheap or Expensive, Next-Best, Middle Option? Note: Other Offers Remained the Same (2013 Award Winner) Categories: Media, Publishing, & Paid Content, B2C, Direct Sale, Pricing Page, Web Pages, Offer

Does an Info Overlay – Triggered the Instant Shoppers Land on a Product Page – Increase Sales? (2013 Testing Awards Winner)

Brand: Improvements® Catalog Does an Info Overlay – Triggered the Instant Shoppers Land on a Product Page – Increase Sales? (2013 Testing Awards Winner) Categories: Ecommerce Site/Retail Store, B2C, Product or Single Offer Page, Web Pages, Overlay

News Media Sub-Navigation Test: Big Drop-Down vs. Persistent Bar – Which Increased Engagement? (2013 Award Winner)

Brand: Krone News Media Sub-Navigation Test: Big Drop-Down vs. Persistent Bar – Which Increased Engagement? (2013 Award Winner) Categories: Media, Publishing, & Paid Content, B2C, Engagement or Satisfaction, Web Pages, Navigation

IBM’s Sub-Navigation Test — Did a Drop-Down Box or On-Page Links Increase Site Section Engagement? (2013 Award Winner)

Brand: IBM IBM’s Sub-Navigation Test — Did a Drop-Down Box or On-Page Links Increase Site Section Engagement? (2013 Award Winner) Categories: Computers, Technology, & SaaS, B2B, Engagement or Satisfaction, Homepage, Web Pages, Navigation

“My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? (2013 Award Winner)

Brand: Unbounce “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? (2013 Award Winner) Categories: Computers, Technology, & SaaS, B2B, Landing Page, Web Pages, Button, Copy

Which Ad Footer Headline Increased Both Leads & Revenue (2013 Awards Winner)

Brand: Allied Health Which Ad Footer Headline Increased Both Leads & Revenue (2013 Awards Winner) Categories: Education, B2C, Lead Generation or Opt-in, Ads or Banners, Other Tests, Copy

Which Call to Action Button Copy Increased Completed Requests for Filmmakers & Photographers? (2013 Award Winner)

Brand: SmartShoot Which Call to Action Button Copy Increased Completed Requests for Filmmakers & Photographers? (2013 Award Winner) Categories: Business & Marketing Services, B2C, Lead Generation or Opt-in, Lead Generation or Opt-in, Homepage, Web Pages, Button, Copy

Busy Ecommerce Homepage Test — Category Buttons vs. Text-Links (2013 Award Winner)

Brand: Seton Busy Ecommerce Homepage Test — Category Buttons vs. Text-Links (2013 Award Winner) Categories: Ecommerce Site/Retail Store, B2C, Homepage, Web Pages, Clean vs. Clutter

Which Add-to-Cart Creative Dramatically Increased Bra Sales? (2013 Testing Awards Winner)

Brand: Palmers Which Add-to-Cart Creative Dramatically Increased Bra Sales? (2013 Testing Awards Winner) Categories: Apparel, Ecommerce Site/Retail Store, B2C, Direct Sale, Product or Single Offer Page, Web Pages, Button

Which Page Got More Search Box Uses & Magazine Sales? Note: Top Offers Were Identical. (2013 Award Winner)

Brand: MyFavouriteMagazine Which Page Got More Search Box Uses & Magazine Sales? Note: Top Offers Were Identical. (2013 Award Winner) Categories: Media, Publishing, & Paid Content, B2C, Direct Sale, Engagement or Satisfaction, Homepage, Web Pages, Page Layout, Search Box

Multi-page vs Single Page Cart: Which Increased Sales by 67%? (2013 Awards Winner)

Brand: Charmandising Multi-page vs Single Page Cart: Which Increased Sales by 67%? (2013 Awards Winner) Categories: Ecommerce Site/Retail Store, B2C, Direct Sale, Shopping Cart, Web Pages, Radical Redesign

Which Personal Credit Rating Search Results Page Increased Revenue from Female Visitors? (2013 Awards Winner)

Brand: MoneySuperMarket Which Personal Credit Rating Search Results Page Increased Revenue from Female Visitors? (2013 Awards Winner) Categories: Financial Services, B2C, Search Results, Web Pages, Button, Images & Icons, Radical Redesign

Geolocation Technology Test: Was MaxMind or Adobe Test & Target More Accurate? (Awards Gold Winner)

Brand: KinderCare Geolocation Technology Test: Was MaxMind or Adobe Test & Target More Accurate? (Awards Gold Winner) Categories: Education, B2C, Lead Generation or Opt-in, ,

Text vs Cartoon-style ‘How to Open an Account’ Info – Which Converted More New Bank Accounts? (2013 Award Winner)

Brand: ING Netherlands Text vs Cartoon-style ‘How to Open an Account’ Info – Which Converted More New Bank Accounts? (2013 Award Winner) Categories: Financial Services, B2B, Product or Single Offer Page, Web Pages, Images & Icons, Page Layout

Which LinkedIn Ad Copy Got More 133% Clicks? (2013 Testing Awards Winner)

Brand: HubSpot Which LinkedIn Ad Copy Got More 133% Clicks? (2013 Testing Awards Winner) Categories: Business & Marketing Services, , Ads or Banners, Other Tests, Copy

Which Radically Redesigned Lead Generation Page Increased Form Submissions? (2013 Award Winner)

Brand: Gemm Learning Which Radically Redesigned Lead Generation Page Increased Form Submissions? (2013 Award Winner) Categories: Computers, Technology, & SaaS, Education, B2C, Lead Generation or Opt-in, Product or Single Offer Page, Web Pages, Form Elements, Page Layout, Radical Redesign

Which Position for Google AdSense Ads Increased Clicks – Bottom vs. Left Hand Rail (2013 Award Winner)

Brand: Dennis Publishing Which Position for Google AdSense Ads Increased Clicks – Bottom vs. Left Hand Rail (2013 Award Winner) Categories: Media, Publishing, & Paid Content, , Ads or Banners, Other Tests, Page Layout

Creative Image-focused Homepage vs. Classic Homepage Style – Which Got More Clickthroughs? (2013 Award Winner)

2-10-2013 Brand: De Baak Creative Image-focused Homepage vs. Classic Homepage Style – Which Got More Clickthroughs? (2013 Award Winner) Categories: Education, B2B, Engagement or Satisfaction, Homepage, Web Pages, Radical Redesign

Does a ‘What’s in Your Cart’ Drop Down Increase Clicks to Checkout? (2013 Award Winner)

Brand: Clarks Does a ‘What’s in Your Cart’ Drop Down Increase Clicks to Checkout? (2013 Award Winner) Categories: Apparel, Ecommerce Site/Retail Store, B2C, Engagement or Satisfaction, Shopping Cart, Web Pages, Overlay

Do Icons in Your Navigation Increase Ecommerce Sales? (2013 Award Winner)

Brand: Build.com Do Icons in Your Navigation Increase Ecommerce Sales? (2013 Award Winner) Categories: Ecommerce Site/Retail Store, B2C, Web Pages, Images & Icons, Navigation

Should a company offer a coupon code in the cart and when should they? (Testing Awards Gold Winner)

Brand: Build.com Should a company offer a coupon code in the cart and when should they? (Testing Awards Gold Winner) Categories: Ecommerce Site/Retail Store, B2C, Direct Sale, Shopping Cart, Web Pages,

AOL’s Benefit Adoption Test – Is Creating a Progress Bar Worth the Work? (Awards Silver Winner)

Brand: AOL AOL’s Benefit Adoption Test – Is Creating a Progress Bar Worth the Work? (Awards Silver Winner) Categories: Computers, Technology, & SaaS, B2C, Engagement or Satisfaction, , Navigation

Which Overlay Appearance Timing Won More Email Opt-ins — 30 Seconds or 15 Seconds?

2-06-2013 Brand: WhichTestWon Which Overlay Appearance Timing Won More Email Opt-ins — 30 Seconds or 15 Seconds? Categories: Media, Publishing, & Paid Content, B2B, Lead Generation or Opt-in, Opt-in Forms, Overlay

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