SAP BusinessObjects Test Results
| VERSION A |
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How site visitors voted:
VERSION A (92%)
VERSION B (8%)
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Actual Test Results:
SAP® BusinessObjects™ had hoped to lift PPC landing page conversions by 20-25% but results were even better. Christine Mykota, Manager, IT & Americas Marketing worked with WiderFunnel Optimization Services using Google Website Optimizer to test several versions of this PPC landing page. All versions asked visitors to fill out a fairly lengthy lead generation form for a free trial. Version A featured a big, orange ‘Download Now’ button. The control, Version B, used an elegant blue, ‘Download a Free Trial,’ text hotlink. Mykota’s team also tested a third version that omitted the one-two conversion step by embedding the form directly on the landing page. Although it did 17% better than the control, Version A won by increasing conversions by 32.5%! An interesting test for everyone who has ever wondered how important buttons are and if their lead gen conversion process should use one page or two. WhichTestWon.com is sponsored by: WiderFunnel Conversion Optimization, the A/B and multivariate testing firm that guarantees your ROI. Click here for info on improving your site’s results — risk free – today! |
It’s funny that people tend to go for the understated and widely perceived trustworthy look rather than the ‘cheesy’ buttons. I’ve always advocated in your face with the rationale being that if someones is emotionally fired up and interested in your product anyway it is then that the blinkers come on and the buttons work their magic.
Great test and thanks.
Jason
Dam – thought I was being clever by picking B on the basis that a download button that size was too obvious!
No mention of the obvious?
The call to action and headlines are totally different. The winner has the word “FREE” as the most prominent word in the page. The loser, I couldn’t even see it in the thumbnail.
Agree with plunge’s comment, headline likely had biggest impact on test. Was this set up as A/B or is there reporting in Optimizer showing relative impact of each element.
Both versions where complete different. Hero shots included (one has picture on the let, the other on the right)
[...] 32.5% more trial signups – SAP [...]