Comments on: Cabot Test Results http://whichtestwon.com Fri, 03 Sep 2010 20:04:39 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Subscription forms: list growth and sign-up language | Email Marketing News Syndicated http://whichtestwon.com/test-4-results/comment-page-1#comment-1392 Subscription forms: list growth and sign-up language | Email Marketing News Syndicated Mon, 15 Mar 2010 13:50:28 +0000 http://whichtestwon.com/?page_id=885#comment-1392 [...] newsletter publisher found that modifying the words used on their form’s “submit” button changed sign-up [...] [...] newsletter publisher found that modifying the words used on their form’s “submit” button changed sign-up [...]

]]> By: Online Marketing Blog » Blog Archive » Subscription forms: list growth and sign-up language http://whichtestwon.com/test-4-results/comment-page-1#comment-1179 Online Marketing Blog » Blog Archive » Subscription forms: list growth and sign-up language Fri, 05 Feb 2010 07:00:41 +0000 http://whichtestwon.com/?page_id=885#comment-1179 [...] newsletter publisher found that modifying the words used on their form’s “submit” button changed sign-up [...] [...] newsletter publisher found that modifying the words used on their form’s “submit” button changed sign-up [...]

]]> By: DM http://whichtestwon.com/test-4-results/comment-page-1#comment-51 DM Thu, 09 Jul 2009 16:12:46 +0000 http://whichtestwon.com/?page_id=885#comment-51 Although the use of "Report" as opposed to "subscription" likely affected the users' reactions, what about the difference between capitalization? I find Option A easier to read because of the title caps. Perhaps this affected the experiment also? Although the use of “Report” as opposed to “subscription” likely affected the users’ reactions, what about the difference between capitalization? I find Option A easier to read because of the title caps. Perhaps this affected the experiment also?

]]> By: Think it Through http://whichtestwon.com/test-4-results/comment-page-1#comment-33 Think it Through Tue, 30 Jun 2009 15:50:46 +0000 http://whichtestwon.com/?page_id=885#comment-33 The first will get more sign-ups, but a lot more complaints later. It's misleading. Misleading a potential customer. If I sign up for a free report and I get an e-mail subscription, you can bet I'm going to click the spam button. If you only track the short-term positive results, you miss the longer term negative effects. Bad test... The first will get more sign-ups, but a lot more complaints later. It’s misleading. Misleading a potential customer. If I sign up for a free report and I get an e-mail subscription, you can bet I’m going to click the spam button. If you only track the short-term positive results, you miss the longer term negative effects. Bad test…

]]> By: Nathan Cocks http://whichtestwon.com/test-4-results/comment-page-1#comment-6 Nathan Cocks Tue, 16 Jun 2009 03:14:49 +0000 http://whichtestwon.com/?page_id=885#comment-6 Agreed... for me it was the instant gratification element that made me choose Version A. Subscription not only sounds like a long term commitment but it puts the onus of action on me. Getting a free report does not carry that same meaning. Agreed… for me it was the instant gratification element that made me choose Version A. Subscription not only sounds like a long term commitment but it puts the onus of action on me. Getting a free report does not carry that same meaning.

]]> By: Anatoli Chklovsli http://whichtestwon.com/test-4-results/comment-page-1#comment-5 Anatoli Chklovsli Mon, 15 Jun 2009 22:10:43 +0000 http://whichtestwon.com/?page_id=885#comment-5 Agree with Bryan's arguments. In general, "report" will work better than "subscription", but I would not be surprised to see less significant difference for some segments [ different local time; different geo position.] You even could get the inverted preferences if some related keywords, for example, "subscription" and might be even "newspaper" or "magazine" are included in the content area of the document. Such keywords would prime text "subscription". Agree with Bryan’s arguments. In general, “report” will work better than “subscription”,
but I would not be surprised to see less significant difference for some segments [ different local time; different geo position.] You even could get the inverted preferences if some related keywords, for example, “subscription” and might be even “newspaper” or “magazine” are included in the content area of the document. Such keywords would prime text “subscription”.

]]> By: Bryan Eisenberg http://whichtestwon.com/test-4-results/comment-page-1#comment-4 Bryan Eisenberg Fri, 12 Jun 2009 15:27:09 +0000 http://whichtestwon.com/?page_id=885#comment-4 The word "subscription" implies a long term commitment or cost where "report" is a more immediate gratification. Andrew Palmer's gut was correct :-) The word “subscription” implies a long term commitment or cost where “report” is a more immediate gratification. Andrew Palmer’s gut was correct :-)

]]> By: Jake Holman http://whichtestwon.com/test-4-results/comment-page-1#comment-3 Jake Holman Fri, 12 Jun 2009 15:00:43 +0000 http://whichtestwon.com/?page_id=885#comment-3 I think there is evidence to suggest that subscribers are more interested in value than anything else when giving away their details. In today's spam heavy World as well as Subscribers' fully aware their details can equal money, the willingness to commit simply isn't there. That word, "Subscription" is easily perceived as commitment or a fee as was stated in the post. Therefore, we as marketers' must understand that we MUST give subscribers VALUE without any sign of commitment. I think there is evidence to suggest that subscribers are more interested in value than anything else when giving away their details.

In today’s spam heavy World as well as Subscribers’ fully aware their details can equal money, the willingness to commit simply isn’t there. That word, “Subscription” is easily perceived as commitment or a fee as was stated in the post.

Therefore, we as marketers’ must understand that we MUST give subscribers VALUE without any sign of commitment.

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